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Sales Mistake - Avoid Losing A Sale By Not Doing What I Did
Today I made a sales mistake that cost me a sale. It was not going to be a large sale but I still do not feel very good about it because the overall experience was unpleasant and this prospect should have been an easy close. I really don't like making sales mistakes so I wanted to create a blog on this one to make sure I never make this mistake again.
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Dale Carnegie How To Win Friends - Principle #4
The Dale Carnegie program has been very helpful in improving my sales efforts. The program really does teach how to win friends, and friends like to buy from friends. This video blog is the fourth in this series and speaks specifically about principle #4 - "Become genuinely interested in other people". In the video below I explain how I have used principle #4 in my sales efforts. This video blog is part of a 30 blog article series on each of Dale Carnegie's principles to Win Friends And Influence People.
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- Online Advertising
Are Ads On Google (Google Adwords Ads) An Effective And Profitable Marketing Method?
Last night I was checking my news (I love to read about businesses and business type stuff) and came across an article on study conducted by Ebay. The title read "Ebay's Study Questions Value Of Google's Main Ad Service". The study has some interesting results and got me to thinking that I should conduct my own review to let other small business owners know if Google is a good choice for marketing a small business. Since at Profitworks we conduct many different marketing campaigns for many different clients I have access to google adwords return on investment data that will help answer this question for small business owners.
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Dale Carnegie Sales Principle #5
The Dale Carnegie program has taught me some great sales principles that have been very helpful in improving my sales efforts. The program really does teach how to win friends.... and friends like to buy from friends. This video blog is the fifth in this series and speaks specifically about principle #5 - "Smile". In the video below I explain how I have used principle #5 in my sales efforts and the corresponding result.
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- Email Marketing
Email Marketing - A look at how the words used, the number of words, and the number of characters in a subject line impacts email marketing open rates
In our search to continually improve the open rates of our emails and those we send for our clients I have decided to conduct a review of what research says in regards to how to modify a subject line to increase open rates. In this review I look at data from our own email database and industry reports I was able to collect that address this issue. In my research I look at three things. One the impact of subject line character count on open rates, two the impact of subject line word count on open rates and three how specific words in a subject line increase open rates.
