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- Sales
SPIN Selling By Neil Rackham - Summary
This is the third article in a four part series on Neil Rackam's book Spin Selling. In the book he outlines what questions to ask when to move prospects all the way through the buying process. If you ask the wrong questions at the wrong stage the interaction will often stall. On the other hand if you ask the right questions at the right time, you will often find the prospect quickly becomes eagerly interested in your product and excited to buy. The third type of question to ask is all about drawing connections from problems to implications.
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- Online Advertising
Facebook Doomed? Facebook Ads Found Not To Be Profitable For Business To Business Focused Companies
Just last week I saw a news headline that caught my attention. It was titled "Facebook Doomed? Forrester Says Ads Tell a Sad Story". The data in the article matches that of our own data on the ROI of advertising on Facebook. Click on this article to see exactly how bad the ROI (return on investment) is when advertising on Facebook.
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Small Business Marketing - 5 Key Components
What are the keys to small business marketing? There are many but one of the critical keys to successfully marketing a small business is knowing what marketing methods to use. For every business it will vary what are the best marketing methods to use. For some, print advertising will be very effective, for others it will not and radio will be the most effective. I do believe though that there are some marketing mediums that all small businesses should use.
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- Website Traffic & SEO
How To Set Up Geo Tag Elements And The Benefits Of Doing It
This article is a guest post from Ness Garcia who is a free lance writer and has experience working with geo tags. When Ness contacted us and we could out she had experience with geo tags we were very excited to have her write a guest post as we know this topic would be helpful for small business owners and for our website as well. We will definitely be adding this to our website as well. If you have a sales, marketing or website area of expertise and would like to write a guest post please This email address is being protected from spambots. You need JavaScript enabled to view it. as we always love to feature guest posts from experts in their given field.
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Business By Results - How To Attract Customers
Early this morning I came across a website called Business By Results. It is a website and blog by Melina Abbott. I downloaded her ebook which is all about how to attract customers. I thought a summary or review of the ebook would be great for my blog readers given this blog is all about how to get more customers for B2B small businesses. So here is the summary of the ebook.
