Details

Marketing Strategy

B2B Marketing Help - Can You Grow Your Business By Using This One Simple Marketing Idea?

This past weekend I got to go skiing for free. Yes for free. How you ask... All because of this great marketing program initiated by Volkswagen. Still not quite sure how I got to go skiing? Intrigued about what is so great about this Volkswagen marketing program that I am dedicating an entire blog post to it? Curious as to why I am calling this the best marketing idea I have seen yet this year? Click on this blog post and listen to the podcast to find out the entire story.

Read more …

Details

Marketing Strategy

The 3 Biggest Marketing Mistakes Of All Time And What You Can Learn From Them

I think the biggest marketing mistake I have to have ever made was about 4 years ago when I  agreed to do a small amount of work for free for a prospect. I decided to do this as part of a marketing strategy to attempt to get this particular prospect to turn into a customer. I poured in hours of time meeting with the prospect, getting things set up and working on their marketing plan. By taking this approach it diminished the value of the service I was going to be providing.  As a result of this approach I not get any focus from the prospect, I did not get the information I needed to do a good job, I was unable to demonstrate value and I did not end up getting the customer. One good thing that did come from that experience was that through the process I determined that the prospect was not a good fit for us and also would have been a customer of not much value if we obtained them as a customer. I think probably the most important thing I learned though from this experience was that providing something for free is not effective if you offer your entire service for free. Free is one of the most effective marketing methods there is. There are numerous free marketing campaigns that are effective (a great example is the free coffee marketing campaign McDonalds has on). Since then we have executed successful ones as well. To make them effective we have found you need to ensure it is either on a very short period trail basis, if you offer your full product for free, or it needs to be a very small partial portion of your service only that is given away for free for a longer time period. Although we failed we were able to learn something from it which is always good. I love learning from both the best and the worst. In this article I decided I wanted to look at the worst marketing mistakes ever made so that I could make sure I never make the same mistakes. Hopefully you will find it helpful as well or if not at least interesting.

Read more …

Details

Marketing Strategy

Blue Ocean Strategy - Including Examples And PDF Download

This blog article is a overview of some of the key points of the book by W. Chan Kim and Renée Mauborgne. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more. To read a more lengthy, in-depth article on the blue ocean strategy go to https://hbr.org/2004/10/blue-ocean-strategy. 

Create your own market winning business strategy for free. Learn more ->

Looking to develop a Blue Ocean Strategy for your business, click here

Interested in buying the book? Go to  https://hbr.org/product/blue-ocean-strategy

Read more …

Details

Marketing Strategy

Blue Ocean Strategy Examples & Return On Investment

This blog article takes a look at what kind of ROI some companies have achieved by implementing a blue ocean strategy by W. Chan Kim and Renée Mauborgne. Click the link above or the picture below to read more.

Read more …