In this guest post by Dave Smith from DaveMSmith.com, Dave discuss four key things he has learned to drive sales from a website (both online and offline sales that can be attributed to a website visit). These four things are to use high quality content, having a clear proposition, clearly showing visitors what to do, offering a sample experience and showing a picture of a smiling face. Websites are often the first impression people get for your business and creating a great first impression is critical to turning interested prospects into paying customers. Therefore converting a website visitor into a paying one is directly tied to website design and these 5 best practices rules will help you do just that.