Want to know how to setup up a Google places page and get it ranking on page #1 for keywords relevant to your business? This this article by guest blogger Randy Kirk is for you. Read now to learn more.
Yesterday when I was eating lunch I kind of had an "ah ha" moment. When I was eating a can of Heinz Chipotle BBQ style beans I realized how Heinz had increased their customer base because I was the one they added! I recognized what they did and how any small business could use the same tactic to get more customers. As I thought about this more I realized other things as well that Heinz could have done to even further increase their success.
In this guest post by Dave Smith from DaveMSmith.com, Dave discuss four key things he has learned to drive sales from a website (both online and offline sales that can be attributed to a website visit). These four things are to use high quality content, having a clear proposition, clearly showing visitors what to do, offering a sample experience and showing a picture of a smiling face. Websites are often the first impression people get for your business and creating a great first impression is critical to turning interested prospects into paying customers. Therefore converting a website visitor into a paying one is directly tied to website design and these 5 best practices rules will help you do just that.
When is the last time you audited your marketing company? If you have not conducted your own internal review of your marketing company recently, conducting an audit is most likely a good idea. Review these 10 things to determine if the marketing company you are working with is the right fit for your company.
If something does not make you money why would you spend money on it? Knowing your email marketing ROI is important because no businesses wants to be spending time and resources on activities that are not delivering additional profit to a business. Now in the case of email marketing I doubt that it would ever not deliver additional profit. Knowing the ROI of your email marketing can also help you determine if you should be putting more focus behind your email marketing campaigns, or placing that focus behind a different marketing initiative that generates a better return for your business.
