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- Email Marketing
Email Marketing - A look at how the words used, the number of words, and the number of characters in a subject line impacts email marketing open rates
In our search to continually improve the open rates of our emails and those we send for our clients I have decided to conduct a review of what research says in regards to how to modify a subject line to increase open rates. In this review I look at data from our own email database and industry reports I was able to collect that address this issue. In my research I look at three things. One the impact of subject line character count on open rates, two the impact of subject line word count on open rates and three how specific words in a subject line increase open rates.
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- Other
Intrinsic Marketing
For your business are you using extrinsic or intrinsic marketing? Which is more effective? These are some great questions which I felt I should ask myself after reading the article "Marketing to Motivate: The Secret Of Intrinsic Rewards" on Marketingprofs.com. So what are extrinsic and intrinsic marketing tactics.....
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- Waterloo Region
Largest Employers In Waterloo Region (Waterloo, Kitchener, Cambridge) 2012
Based on some research I have done, here is a list of the top 20 employers in Waterloo Region, which includes the cities of Kitchener, Waterloo and Cambridge as of December 2012. These numbers exclude employees that work for the listed companies below but are located in different cities. The total only include the number of employees that have work spaces in Waterloo Region.
In addition I also give some tips in this article on how to create a similar list for your own city or geographic region so that you can also target doing business with the largest companies in your your area for your small business.
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7 Ways To Get More Referrals
Today's blog article is a guest post from someone with a wealth of marketing and sales experience. Dan Kraus is the founder of Leading Results a company that helps small businesses develop and execute successful marketing programs. In this article 7 Ways To Get More Referrals, Dan shares some of the techniques he has used in the past to help other small businesses.
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- Marketing Strategy
Gain New Customers By Referrals By Having A Customer Complaint Policy That Ensures Customer Satisfaction
In this article learn how having a strong customer complaint policy can not only make sure you don't lose customers but also gain new customers, via referral. The article outlines 6 key items to include in our customer complaint policy that can result in an increase in revenue.
