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- Marketing Strategy
What Is A Marketing Plan And Why Do You Need One For Your Business
What is a marketing plan, how do I write a marketing plan and why do I need a marketing plan? If you are asking these questions this is the article for you. To understand what marketing can do for your business I think Peter Drucker explained it best when he said "The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself."
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- Other
Get New Customers - Real Results
It has been a year since I left my "normal" job to start my own company. June 15th, 2010 was my first day I no longer had the security of another company paying my salary. Looking back I don't know I would have had the guts to start my own company if I would have known how challenging it would be, I was over definitely over optimistic on how easy things would be. If I would have known the realities I know now, I probably would have chickened out. Building a customer base has definitely been more challenging than I expected. I quickly found out that selling a service where engage with a business as adviser on an ongoing basis is much harder to sell than hard goods or commodity services like internet service. But after a year I have a small group of clients that I feel good about. I would not trade running my own company for anything. I am still shocked at how I have been able to build a customer base in a single year, given when I started I did not know how I was going to land customers. This blog article is a review of what approaches I tried to obtaining new customers, which ones worked and which ones didn't.
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- Website Traffic & SEO
The Importance of Adding Content To Driving Website Traffic
In this article I take a look at how adding fresh content to your website has a tremendous impact on where your pages rank within Google and therefore has a large impact on the traffic any one of your webpages or your total website will get. I always knew posting new content was important for Google rankings but I did not really fully understand the extent of it until I stopped blogging this past summer for a few months. In the article I show what the impact was to one of my highest volume web pages after I stopped posting new content to my website for about four and a half months.
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- Other
Getting New Customers - Find Out How I Did It
This blog post on getting new customers is a follow up to my other blog post on the results from my efforts to get new customers for my business in my first year of being in business. If you have not read that post I would recommend you start by reading that article. It is titled Get New Customers - Real Results. That article gives the details of my overall results. In this article I will explain by tactic how I obtained those results.
- Details
- Sales
The Key To Improving Sales Meeting Closing Rates - Feelings
I can't remember where I came across this but I came across a very interesting concept when reading some articles online. The concept is that the most important factor to closing a sale is feelings. That is right, that people make purchases based on feelings and nothing more. Not features, not pricing not even benefits. When I heard this it was like a light went off in my head. This is so true. People only buy when they feel it is the right thing to do, they will never buy when they don't. I then started to think about my own purchase behavior and how their are certain feelings I have to feel to make a purchase. I realized just how powerful this statement was. In this article I look at where in the sales process and how in the sales process feelings can be impacted to increase sales meeting closing rates.
