The Dale Carnegie principles are great principles. In my project of practicing these 30 principles one at a time I continue to see how powerful they are. In the review of this principle I reflect on a time when I did not the opposite of the principle number 11....it was not a pretty result. Watch the video below to learn more.
A few weeks ago I did a test with my Profitworks newsletter to test a theory I had. The theory was really more of an idea than a theory, as I thought changing the design of my newsletter might increase the open rate and click through rate. Part of me also thought it might also reduce the click through rate. I knew one would probably do drastically better but I did not a strong hunch as to which one. My thought was if I could learn how to drastically increase click through and open rates, my email marketing efforts would be more successful at getting more customers for my business and my clients who I do email marketing for. My thought was if I could find a way to double the open and click through rate, I should be able to double the revenue generated from my email marketing efforts. Click here to check out our Free Email Marketing Guide which is full of great tips to help improve your newsletter's open and click rates.
The Dale Carnegie golden book has taught me some great principles that have been very helpful in improving my sales efforts. The book really does teach how to win friends.... and friends like to buy from friends. This video blog is the sixth in this series and this video speaks specifically about principle #6 - "Remember that a person's name is to that person the sweetest and most important sound in any language". In the video below I explain how I have used principle #6 in my sales efforts and the corresponding result.
Today's blog article is a guest post from Carol Glover from FireHorse Consulting. Have you noticed how much choice you have these days? If a product or service supplied locally isn’t exactly to your liking, you just go on the internet and order it from someone else. The down-side to having so much choice is that customer loyalty is fading fast. To win strong customer loyalty you need to learn how to provide great customer service.
For my clients I usually create slogans or tag lines to use in their marketing materials. I have a pretty good idea of how to make an effective slogan but had never really done any extensive research on what makes an effective slogan. This blog article summarizes what I have learned about slogans after doing some research.
