- Details
- Other
Sales Performance Evaluation
It is a good idea to on a regular basis to perform a sales performance evaluation. Reviewing how quickly you are growing sales and how quickly you should be growing sales is an important exercise to ensure your business is not conquered by your competition, especially large competing companies. If you are always growing faster then your competition then you never have to worry about being forced out of a market. On the other hand if you are growing slower than your competition this is a major cause for concern. If your competition grows faster than you they will be able to build economies of scale that will aid them in competing against you. Eventually these economies of scale could give them a large enough competitive advantage that they may be able to push you out of the market entirely. But how can you determine how fast you should be growing to ensure that his never happens? What is a realistic target to benchmark yourself against?
- Details
- Other
Secrets Of Closing A Sale
Getting prospects to buy can be tricky. Having as many tools in your arsenal to get prospect to ink an agreement to purchase is always a good thing. Here are four secrets of closing a sale that I have experienced to work very well in my sales efforts.
- Details
- Other
Dale Carnegie Principles - Principle #11
The Dale Carnegie principles are great principles. In my project of practicing these 30 principles one at a time I continue to see how powerful they are. In the review of this principle I reflect on a time when I did not the opposite of the principle number 11....it was not a pretty result. Watch the video below to learn more.
- Details
- Email Marketing
Best Email Marketing Newsletter Design To Optimize Click Through Rate
A few weeks ago I did a test with my Profitworks newsletter to test a theory I had. The theory was really more of an idea than a theory, as I thought changing the design of my newsletter might increase the open rate and click through rate. Part of me also thought it might also reduce the click through rate. I knew one would probably do drastically better but I did not a strong hunch as to which one. My thought was if I could learn how to drastically increase click through and open rates, my email marketing efforts would be more successful at getting more customers for my business and my clients who I do email marketing for. My thought was if I could find a way to double the open and click through rate, I should be able to double the revenue generated from my email marketing efforts. Click here to check out our Free Email Marketing Guide which is full of great tips to help improve your newsletter's open and click rates.
- Details
- Other
Dale Carnegie Golden Book - Principle #6
The Dale Carnegie golden book has taught me some great principles that have been very helpful in improving my sales efforts. The book really does teach how to win friends.... and friends like to buy from friends. This video blog is the sixth in this series and this video speaks specifically about principle #6 - "Remember that a person's name is to that person the sweetest and most important sound in any language". In the video below I explain how I have used principle #6 in my sales efforts and the corresponding result.
