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Linkedin Advertising Kitchener - Waterloo
In this article I take a look at what advertising I have done on Linkedin over the five seven months and the corresponding key measures like click through rate and cost per 1000 impressions or CPM.
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- Website Traffic & SEO
SEO Outsourcing - What Are The Benefits
In this podcast we discuss what SEO outsourcing is, the reasons to and benefits of doing it, as well as an example of the return on investment that can be achieved. If you are not even clear on what SEO is, click here to learn what SEO or Search Engine Optimization is. If after listening to the podcast and reading this article you determine that your business needs help with search engine optimization for your website send us and email to discuss further to see if our services would be a good fit for your business.
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- Email Marketing
Email Marketing From Line Open Rates
In this video blog I explain how what is displayed in your from line can affect the open rate of your email. Watch the short video below to find out if sending an email with the from line as a company's name or a person's name results in a higher open rate and open multiple (open multiple is the number of times an email is opened....yes some people open the same email more then once).
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- Website Traffic & SEO
The Difference Between Organic vs Paid Search
In this podcast we discuss the difference between organic and paid search. In the podcast, we start by explaining what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with which of organic search or paid search delivers a better return on your marketing spend dollar. If after listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss further if our services would be a good fit for your business or not.
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Direct Mail Design
Direct mail is one of the most successful forms of marketing and lead generation for B2B businesses. To have a successful direct mail campaign you need to have two key ingredients.....a great list and a great design. In this video blog I will explain how to make sure your great idea for a direct mail campaign is communicated effectively in the design.
