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- Email Marketing
Email Marketing From Line Open Rates
In this video blog I explain how what is displayed in your from line can affect the open rate of your email. Watch the short video below to find out if sending an email with the from line as a company's name or a person's name results in a higher open rate and open multiple (open multiple is the number of times an email is opened....yes some people open the same email more then once).
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- Website Traffic & SEO
The Difference Between Organic vs Paid Search
In this podcast we discuss the difference between organic and paid search. In the podcast, we start by explaining what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with which of organic search or paid search delivers a better return on your marketing spend dollar. If after listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss further if our services would be a good fit for your business or not.
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Direct Mail Design
Direct mail is one of the most successful forms of marketing and lead generation for B2B businesses. To have a successful direct mail campaign you need to have two key ingredients.....a great list and a great design. In this video blog I will explain how to make sure your great idea for a direct mail campaign is communicated effectively in the design.
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- Website Traffic & SEO
Is Search Engine Optimization (SEO) Worth The Money?
Is Search Engine Optimization (SEO) Worth The Money? Is it a money pit or an investment that bears fruit? On average SEO generates $2.75 in additional profit for every dollar spent. In this podcast, we discuss if search engine optimization is worth the money or not. In the podcast, we also look at how to properly calculate the ROI (return on investment) for SEO or marketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?"
In this podcast, you won't find anything complicated you don't understand. We break down everything into simple to understand business terms anyone can grasp. If after listening to the podcast and reading this article you determine that your business needs help understanding search engine optimization feel free to send us and email to discuss further if our services would be a good fit for your business or not.
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- Other
Executing Your Sales Strategy
This article on executing your sales strategy is part of a 4 article series by guest author Stephen Pearson from the Cambridge, Ontario branch of Franklin Covey Co. Canada. If you are not familiar with Franklin Covey it was found by Stephen Covey he is best known for his original best selling book titled “7 Habits Of Highly Effective People”. Now here is the article....
