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- Website Traffic & SEO
ROI of SEO vs PPC (Pay Per Click Search Advertising) - The Compounding Power of Search Engine Optimization Explained
In this blog article and podcast, we are going to talk about the ROI of search engine optimization (known as SEO) versus the ROI of pay per click advertising (known as PPC). The goal of this blog article and podcast is to clearly show which has the better return on investment, and explain the compounding power of search engine optimization in a simple, easy to understand explanation.
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Customer Satisfaction....Guelph Style
This morning I attended a Communitech networking event at Bingemans in Kitchener. The speaker was Ali Alisaria who is the owner and CEO of the very successful online Health & Beauty store well.ca, which is located in Guelph, Ontario Canada. In his talk he explained how they do customer satisfaction....
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- Website Traffic & SEO
How Google Algorithm Updates Impact Your Website Rankings And Traffic
Google Algorithm updates impact your website rankings by moving your rankings lower if you are not doing what Google wants. If, however, you are following Google's direction for how to provide web users with a better experience, Google will improve your web pages rankings in search results. (Google's most recent update was the Mobile update, continue reading to learn more). Higher rankings means more traffic and if it is the right kind of traffic this should lead to higher sales and profits. There is a large list of factors that affect search engine rankings and this list is always changing as google makes more algorithm updates. Currently, it appears the greatest factor that impacts rankings is the click through rates of your pages. In this article, you can find and overview of all of the key factors currently used by Google to determine rankings.
On this page there is also a podcast that discusses what is Google's search algorithm, what factors are currently included in the algorithm, what factors currently carry the most weight and what updates Google has made is the past to the algorithm they use to determine search result rankings. If Google's search algorithm means nothing to you, this podcast is a great place to start.
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- Email Marketing
Best Time Of Day To Send B2B Emails
Are you wondering when is the best time of day to be send B2B emails? Well you are in luck today because in this article I outline real results that show when the optimal times are.
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- Website Traffic & SEO
SEO Tips For B2B Small Businesses
In this podcast we discuss the top 3 tips we have for B2B Small Businesses the search engine optimization efforts. If you would like us to look after your SEO, contact us now to book a time to discuss. The top three tips we outline in detail are post new content regularly, determine what keywords you want your website to rank for and ensure each page on your website has the proper metadata.
