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SEO Tips For B2B Small Businesses

In this podcast we discuss the top 3 tips we have for B2B Small Businesses the search engine optimization efforts. If you would like us to look after your SEO, contact us now to book a time to discuss. The top three tips we outline in detail are post new content regularly, determine what keywords you want your website to rank for and ensure each page on your website has the proper metadata. 

 

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Linkedin Advertising Kitchener - Waterloo

In this article I take a look at what advertising I have done on Linkedin over the five seven months and the corresponding key measures like click through rate and cost per 1000 impressions or CPM.

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Website Traffic & SEO

SEO Outsourcing - What Are The Benefits

 

SEO outsourcing is the contracting of another company or individual to do the SEO (search engine optimization) work on your website for you. For most businesses, outsourcing their SEO will deliver a better return on investment than spending the same money on internal SEO resources. Companies who outsource their SEO to Profitworks on average see a return on investment of 275% after a full year or more of using our services. 

In this article, we will examine all the reasons why you should be outsourcing your SEO tasks. Click on each corresponding link to jump ahead:

1. Experience
2. Expertise
3. Cost-Effectiveness
4. Access to Tools and Technology
5. Focus on Your Core Business
6. Scalability 
7. Better Results
8. Positive Return on Investment
9. Ethical Considerations

If you require SEO outsourcing, or you have questions regarding this process, contact us directly! We are more than happy to help.

 

 

 

1. Experience

 

A) Why is it Important?

Selecting an SEO company with years of experience is crucial for several reasons:

 

Expertise and Knowledge:

SEO is a dynamic field that constantly evolves with search engine algorithms and industry trends. An experienced SEO company has likely encountered various challenges and changes in the digital landscape, honing its expertise over time. This enables them to stay abreast of the latest developments, algorithm updates, and effective strategies, giving your business a competitive edge.

 

Proven Track Record:

A company with years of experience in SEO typically has a portfolio of successful projects and case studies. This track record allows you to assess their past performance and determine if they have achieved positive results for businesses similar to yours. It provides a level of confidence that they can deliver tangible outcomes for your SEO efforts.

 

Adaptability:

Search engine optimization requires a flexible approach to adapt to the ever-changing algorithms and market dynamics. Experienced SEO professionals are more likely to have encountered a variety of scenarios and can adapt their strategies based on the unique needs of your business. They understand what works and what doesn't, providing a more refined and effective approach.

 

B) Our Experience at Profitworks

 We have 13 years of experience at Profitworks, check out our customer reviews!

 

Now, let’s focus on our 13 years of experience, what does this mean?

 

Longevity and Stability:

Profitworks' 13 years of experience signifies stability and longevity in the industry. A company that has successfully operated for over a decade is likely to be more reliable and have a deeper understanding of the SEO landscape.

 

Refined Strategies:

Over the years, Profitworks has had the opportunity to refine and optimize its SEO strategies based on real-world scenarios. This experience allows them to implement proven techniques and avoid common pitfalls that less experienced companies might encounter.

 

Client Trust:

A company with 13 years of experience is likely to have built strong relationships and earned the trust of its clients. Positive reviews and testimonials from satisfied clients can be indicative of a reliable and effective SEO service provider.

 

C) Selecting a Company With Limited Experience

If you choose a company without experience in SEO, you may encounter several challenges:

 

Ineffective Strategies:

Inexperienced companies might rely on outdated or ineffective SEO practices, leading to suboptimal results. They may lack the knowledge to navigate changes in search engine algorithms.

 

Risk of Penalties:

SEO involves adhering to ethical practices to avoid penalties from search engines. Inexperienced companies may unknowingly engage in practices that violate guidelines, risking penalties and negatively impacting your website's ranking.

 

Wasted Resources:

Without a solid understanding of effective SEO strategies, an inexperienced company may waste your time and resources on tactics that yield minimal results or, worse, harm your online presence.

 

In conclusion, choosing an SEO company with years of experience, such as Profitworks with its 13 years in the industry, provides a higher likelihood of success, proven expertise, and a reliable partner for your business's digital marketing needs.

 

2. Expertise

Would you trust your car with an inexperienced mechanic? No! You shouldn't with SEO either.

 

Choosing a digital marketing company possessing proficiency in SEO and a dedicated team specializing in diverse sub-components of SEO is essential for the following reasons:

 

Comprehensive Approach:

SEO is a multifaceted discipline that encompasses various aspects, including:

• On-page optimization
• Off-page optimization
• Technical SEO
• Content creation
• Link building
• And more

A company with specialized staff can provide a comprehensive approach, addressing each element effectively to maximize the impact on your website's visibility and performance in search engines.

 

Depth of Knowledge:

Specialized staff bring a deeper understanding and expertise in their respective areas, such as:

• Keyword research
• Technical audits
• Content optimization

Having specialists ensures that each aspect of your SEO strategy is handled by professionals with in-depth knowledge, staying updated on the latest trends and best practices.

 

Stay Updated with Industry Changes:

SEO is an ever-evolving field, with search engines frequently updating algorithms and introducing new features. Specialists who focus on specific aspects of SEO are better equipped to stay abreast of changes in their particular domains. This ensures that your SEO strategy remains adaptable and effective in the face of industry developments.

 

Problem Resolution:

Inevitably, challenges and issues arise in the course of SEO campaigns. Having specialists in different areas means that the team is equipped to handle specific problems efficiently, minimizing downtime and potential negative impacts on your website's performance.

 

In summary, selecting an SEO company with specialized staff is vital for a well-rounded and effective approach to search engine optimization. 

 

3. Cost-Effectiveness

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Watch the video above to learn about the cost-effectiveness of outsourcing and other benefits. 

  

Selecting Profitworks can be considered cost-effective for several reasons, particularly in the context of receiving an entire team of SEO specialists for the cost of one SEO marketer. At Profitworks, we have a dedicated team of individuals with unique skills and strengths. What does this mean for you?

 

Comprehensive Strategy Development:

With a team of specialists, Profitworks can develop a comprehensive and well-rounded SEO strategy that covers all crucial aspects of search engine optimization. This holistic approach is more likely to yield positive results, as it addresses both on-page and off-page optimization, technical aspects, and content creation, ensuring a more thorough and effective strategy.

 

Efficient Task Execution:

Each specialist within the team can focus on their area of expertise, leading to more efficient task execution. This efficiency not only ensures that tasks are completed in a timely manner but also enhances the quality of work, as specialists can dedicate their attention to specific aspects of your SEO campaign.

 

Increased Productivity:

A team of specialists working collaboratively can handle a larger volume of work compared to a single marketer. This increased productivity allows for the implementation of a more extensive and impactful SEO strategy, potentially leading to faster and more significant improvements in your website's search engine rankings.

 

Access to a Range of Skills:

Different SEO tasks require different skills, and a team of specialists provides a diverse skill set. Whether it’s:

• Crafting compelling content
• Conducting in-depth keyword research
• Implementing technical optimizations

You have access to a broad range of skills that contribute to the overall success of your SEO efforts.

 

In summary, selecting Profitworks can be cost-effective due to the access to a team of SEO specialists.

 

4. Access to Tools and Technology

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Google Analytics is just one tool that SEO experts should be well versed in. 

 

Choosing a company that has access to advanced tools and technology for SEO, like Profitworks, offers several benefits:

 

Data-Driven Decision-Making:

Advanced SEO tools provide in-depth analytics and data about your:

• Website's performance
• User behaviour
• Market trends

Companies with access to these tools can interpret and analyze this data to make informed decisions, enabling a more strategic and effective SEO strategy. This data-driven approach helps refine tactics and allocate resources where they will have the most impact.

 

Competitive Analysis:

Advanced SEO tools enable thorough competitive analysis, helping businesses understand how their competitors are performing in search engine rankings. This information is crucial for devising strategies to outperform competitors and gain a competitive edge. Companies with access to these tools can conduct comprehensive analyses and implement targeted strategies based on the insights gained.

 

Keyword Research and Optimization:

Keyword research is a fundamental aspect of SEO. Advanced tools aid in:

• Identifying relevant keywords
• Analyzing search volume
• Understanding user intent

With these tools, companies can optimize content for the most valuable keywords, increasing the likelihood of attracting targeted organic traffic.

 

Link Building Strategies:

Effective link-building is critical for SEO success. Tools can assist in:

• Identifying quality link-building opportunities
• Analyzing backlink profiles
• Monitoring the effectiveness of link-building campaigns

This ensures a more strategic and data-driven approach to building a strong and authoritative online presence.

 

In conclusion, selecting a company with access to tools and technology for SEO empowers your business with valuable insights, efficiency, and a competitive advantage.

 

5. Allows you to Focus on Your Core Business

Outsourcing your SEO allows you to focus on what truly matters - your business.

 

Outsourcing SEO services provides several advantages that allow you to focus on your core business activities:

 

Time and Resource Savings:

Managing SEO in-house demands time and resources for:

• Training
• Tool acquisition
• Staying updated on industry trends

Outsourcing allows you to save time and redirect resources to aspects of your business where your team excels. This can lead to increased overall efficiency and productivity.

 

Scalability and Flexibility:

Outsourcing SEO provides scalability, allowing you to adjust the level of service based on your business needs. Whether you're expanding, downsizing, or simply adjusting your strategy, an outsourced SEO team can adapt quickly to changes, providing flexibility in your overall business strategy.

 

Focus on Core Competencies:

Your core business likely involves product development, customer service, and other critical aspects. Outsourcing SEO allows you to concentrate on what you do best, leaving the intricacies of search engine optimization to specialists. This focus on core competencies enhances your ability to excel in your industry.

 

Reduced Management Burden:

SEO campaigns require ongoing:

• Management
• Monitoring
• Adjustments

By outsourcing, you transfer the management burden to the SEO service provider. This allows you to concentrate on strategic decision-making and other managerial responsibilities within your business.

 

In summary, outsourcing SEO services allows you to leverage the expertise of professionals, save time and resources, access advanced tools, and focus on your core business competencies. 

 

6. Scalability

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Watch the video above to learn more about how outsourcing can improve your scalability. 

 

Scalability is a significant advantage when it comes to outsourcing SEO services. Here's a more detailed explanation of how SEO agencies can scale their services to meet your business needs:

 

Flexible Service Packages:

SEO agencies often offer a range of service packages to accommodate businesses of various sizes and requirements. Whether you're a small startup or a large enterprise, you can choose a service package that aligns with your current needs. As your business grows or undergoes changes, the SEO agency can easily adjust the service package to scale up or down accordingly.

 

Customized Campaigns:

Every business has unique goals and SEO needs can vary based on:

• Industry
• Target audience
• Competition

SEO agencies understand this diversity and can create customized campaigns tailored to your specific requirements. This flexibility allows for scalability, as the agency can adapt its strategies to accommodate the evolving needs of your business.

 

Resource Allocation:

Outsourcing SEO enables you to allocate resources efficiently. Instead of investing in a full in-house team with fixed costs, you can scale your SEO efforts by tapping into the resources of an agency. This allows for a more dynamic allocation of resources based on your business growth or changes in marketing priorities.

 

Scalable Content Production:

Content is a crucial aspect of SEO, and the demand for content can vary. SEO agencies often can scale content production based on your needs. Whether you require:

• Regular blog posts
• Product descriptions
• Multimedia content

An agency can adjust its content creation efforts to match your evolving content strategy.

 

In conclusion, outsourcing SEO to an agency provides scalability by offering flexible service packages, customized campaigns, efficient resource allocation, quick response to changes, scalable content production, global reach, and the ability to adapt to seasonal variations and technology advancements. 

 

7. Better Results

Looking for better results? Outsource your SEO to an experienced marketing agency.

 

Outsourcing your SEO to a specialized company often leads to better results, and one contributing factor is the continuous learning and research that SEO companies undertake. Here's a more detailed explanation of how this dynamic learning process can enhance the outcomes of your SEO efforts:

 

Industry Expertise and Insights:

SEO companies work with a diverse range of clients across various industries. This exposure provides them with valuable insights into:

• Different market landscapes
• Consumer behaviours
• Industry trends

The collective experience gained from working with multiple clients allows the SEO company to develop a deep understanding of what strategies work effectively in different contexts.

 

Benchmarking Against Competitors:

SEO companies constantly analyze the strategies and performance of competitors in various industries. This benchmarking process allows them to identify:

• Best practices
• Emerging trends
• Areas of improvement

By applying these insights to your SEO strategy, the company can position your business more competitively in search engine results.

 

Continuous Learning from Campaigns:

Every SEO campaign presents an opportunity to learn and refine strategies. SEO companies take lessons from their successes and failures across various campaigns. This iterative learning process ensures that your SEO strategy benefits from ongoing improvements, making it increasingly effective over time.

 

Staying Updated on Industry Trends:

The digital marketing landscape evolves rapidly, with new technologies and trends emerging regularly. SEO companies invest time and resources in staying updated on these industry trends. This ensures that your SEO strategy incorporates the latest advancements, keeping your business at the forefront of online marketing practices.

 

In summary, outsourcing SEO to a company that is constantly learning from its diverse client base and engaging in daily research leads to better results. 

 

8. Positive Return on Investment 

As this graph suggests, SEO yields a positive ROI compared to other marketing channels. 

 

Profitworks embraces the philosophy that clients should witness tangible returns on their investment in SEO services within the initial year of engagement. Specializing in enhancing organic search rankings, Profitworks extends its SEO services to websites seeking to amplify their return on investment (ROI).

In our experience, the impact of SEO services is typically substantial, yielding an impressive 275% ROI. This translates to an extra $2.75 in profit for every dollar invested, contingent upon the specific industry. Our commitment revolves around delivering results that not only meet but exceed our client's expectations, ensuring a robust and lucrative online presence. 

 

9. Ethical Considerations in SEO Outsourcing

 

A) How to Do It Ethically:

Transparency:

Ethical SEO outsourcing begins with transparency. Ensure that the SEO company is open and honest about their methods, strategies, and any potential risks. Transparency builds trust between your business and the outsourced SEO team.

 

Adherence to Guidelines:

Ethical SEO practices involve strictly adhering to search engine guidelines. Unethical tactics, such as keyword stuffing, cloaking, or buying links, can lead to penalties and long-term damage to your online presence. Choose an SEO partner committed to following ethical and sustainable strategies.

 

Client Education:

Ethical SEO providers prioritize client education. They explain their strategies, provide insights into the optimization process, and help you understand the long-term benefits of ethical practices. This empowers you to make informed decisions about your digital marketing strategy.

 

Content Quality and Relevance:

Ethical SEO emphasizes the creation of high-quality, relevant content. Content should be valuable to users, addressing their needs and providing a positive user experience. Unethical practices like content spinning or duplicating can harm your reputation and lead to poor search engine rankings.

 

Link Building with Integrity:

Ethical link-building focuses on acquiring high-quality, relevant backlinks through organic and natural means. Avoid engaging in link schemes or purchasing low-quality links, as this can result in penalties from search engines. A trustworthy SEO partner builds a strong link profile through ethical means.

 

Respect for Intellectual Property:

Ethical SEO involves respecting intellectual property rights. This includes avoiding plagiarism, unauthorized use of copyrighted material, and giving proper attribution when using third-party content. Unethical practices in this regard can lead to legal issues and damage your brand's reputation.

 

B) What Not to Do:

Keyword Stuffing:

Avoid stuffing your content with excessive keywords. This not only provides a poor user experience but also violates search engine guidelines.

 

Cloaking:

Cloaking involves presenting different content to users and search engines. This deceptive practice is considered unethical and can lead to severe penalties.

 

Hidden Text or Links:

Concealing text or links on a page for search engines but not for users is deceptive. Such tactics violate search engine guidelines and can result in penalties.

 

Buying Links:

Purchasing links to manipulate search engine rankings is an unethical practice. Focus on organic link-building strategies to build a reputable online presence.

 

Duplicate Content:

Publishing identical or substantially similar content across multiple pages or websites is considered unethical. It can lead to confusion for users and negatively impact search rankings.

 

C) Pros of Doing It Ethically:

Long-Term Sustainability:

Ethical SEO practices contribute to the long-term sustainability of your online presence. By adhering to guidelines, you reduce the risk of penalties and maintain a positive reputation with search engines.

 

User Trust and Engagement:

Ethical SEO focuses on providing value to users. This approach builds trust and encourages user engagement, leading to a positive perception of your brand.

 

Positive Brand Image:

Ethical SEO contributes to a positive brand image. Users and search engines recognize businesses that operate ethically, enhancing your brand's credibility and trustworthiness.

 

Compliance with Regulations:

Ethical SEO practices align with legal and regulatory requirements, mitigating the risk of legal issues associated with unethical practices.

 

D) Cons of Doing It Unethically:

Search Engine Penalties:

Unethical SEO practices can result in penalties from search engines, including lower rankings or even removal from search results. This can severely impact your online visibility.

 

Reputation Damage:

Engaging in unethical practices can damage your brand's reputation. Users may lose trust in your business, leading to a decline in customer loyalty and potential legal consequences.

 

Wasted Resources:

Unethical SEO efforts often yield short-term gains but can lead to long-term consequences. Resources invested in unethical tactics may result in wasted time and effort when search engines penalize your website.

 

Loss of Business Opportunities:

A damaged reputation and poor search engine rankings can lead to a loss of business opportunities. Potential customers may choose competitors with a more ethical and trustworthy online presence.

 

In summary, ethical SEO outsourcing involves transparency, adherence to guidelines, client education, and a commitment to quality content and link-building practices. The pros of ethical SEO include long-term sustainability, positive brand image, user trust, and compliance with regulations. On the contrary, unethical practices can lead to search engine penalties, reputation damage, wasted resources, and loss of business opportunities. Choosing ethical SEO practices is not only beneficial for your online presence but also aligns with principles of integrity and trust in the digital marketplace.  

 

Need SEO Outsourcing? Rely on Profitworks  

Profitworks Small Business Services provides website traffic and website conversion optimization services which increase the number of sales generated from a website. The focus of our services is on increasing sales and return on investment from a website and not any other metric. To learn more about Profitworks click here. Connect with us on Google+ or if you are just interested in getting new customers for your businesses feel free to click the "Send Me Free Sales Insights" button below to get free advice on how to gain new customers.