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What is SEO?
In this video blog I explain what SEO is and how it can help small businesses generate new customers. So watch the video below if you don't know what SEO is or you think you know what it is but are not sure.
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- Website Traffic & SEO
Why Improving Your Website Conversion Rate Optimization Is Important
This may seem like a no-brainer, right? Improving your website conversion rate means more people are taking actions that you would want them to take. This could mean an increase in email addresses provided, leads for sales or even direct sales from the website. Overall improving your website’s conversion rate can only mean good things for your business, but the few direct results seen above are just the end means of the process. There are plenty of reasons why a website’s conversion rate is important and that’s why it’s incredibly important to constantly optimize your website’s ability to convert.
This article will run through four of the main reasons why conversion rate optimization is so important which will show you why you should consider it today! If you're unfamiliar with the term conversion rate you can find the definition further down in the bottom of the article. If you’re interested in having us improve your website conversion rate optimization email us with “Website Conversion Rate Optimization” as the subject line. Email us at This email address is being protected from spambots. You need JavaScript enabled to view it..
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Average Sales Increase Expectations For Small Business
It appears the average sales increase expectation for small business owners is not very high for this coming year.
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Marketing Research Kitchener & Waterloo
In working for my clients I have conducted marketing research in Kitchener & Waterloo. In this blog article I discuss how I use research to help in my efforts to generate new customers.
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- Social Media
ROI Of Organic SEO Traffic +275% vs Social Media Traffic -90%
In this podcast we compare the return on investment of organic traffic (which is generated by search engine optimization) and social media traffic (which is generated by social media activities or social media advertising). From our research one appears to have a great return on investment for businesses and the other is terrible. This is extremely surprising given both seem to be all the hype in the last few years in the small business community, on blogs and from marketing speakers. A large portion of businesses are being misguided, wasting a lot of money, time, and energy that is not benefiting their business.
If you would like an audit of your search engine optimization and social media activities, contact us to book an appointment to discuss. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the article where you can find detailed descriptions explaining each term.
