Details

Uncategorised

Social media marketing is an extremely valuable tool for electricians to promote their services, making coming up with the right post ideas for electricians equally important! Click here to get help.

According to Smart Insights, 90% of social media users have used social media to communicate with a brand or business they're interested in. As the owner of an electrical company, you may have caught yourself wondering if a stat like this could actually apply to you. Although your clientele may largely be the result of word of mouth recommendation or website traffic, we believe that engaging on social media with the right content could take your business even further. Lets us help you utilize social media to generate business for your electrical contractor company.

At a loss about what to actually post on social media? In this article, we're going to share 6 post ideas for your electrical company to start engaging on the platforms your customers are using. It's time to trade in your brand's empty newsfeed for one full of engaging content!

 

 

6 Social Media Post Ideas for Electricians

 

1. Before and Afters

As an electrician, you work on projects that many of your customers can't even begin to understand the scope of. From fixing poorly wired circuits to wiring an entire building, we know that the work of an electrician is essential but often misunderstood. One of the best ways to showcase your knowledge and your skill level is to actually include before and after images of projects you've worked on or sites you've visited to visually display the work that was done. 

 

Electrical Contractors Colony Electrical use before and after photos to emphasize the level of work that goes into their projects while showing current or potential customers how they could solve their problems as well. The simple but important to step to snap a before and after photo of your project could make the difference between someone finding your business on social media and deciding to give you a call or not!

 

2. Giveaways and Contests

Social media contests aren't just for cruise lines--you can offer them as an electrician, too! Whether you offer a free inspection to one lucky follower or even a gift card to say "thank you" at the end of the year, running a social media giveaway or contest is a great way to give back to your followers while building more awareness for your brand.

One of the most effective ways to run a social media giveaway is to post on Facebook or Instagram and request that followers complete a certain number of steps in order to be entered to win, based on your contest objective. For example, if you are looking to gain more followers, simply request that followers "share" your post with their networks to be entered to win. On the other hand, if you're looking to increase post engagement, request that users like or comment on your post so that it appears in the newsfeeds of their friends as well.

After the allotted time period has ended, select one lucky winner to award the grand prize, and take advantage of the influx of engagement or followers to remind your customers of why they're following you. The weeks following a giveaway are an excellent time to offer discounts and incentives that can result in more jobs for you as well!

 

3. Customer Reviews

Word of mouth is one of the most effective methods of generating new customers. Why not test this theory on social media as well? 

By keeping a record of all customer reviews, you have a pool of content that you can share on social media to show future and current customers that you offer high-quality services that other people find value in, too. For past customers, this will strengthen ties to your business, and for future customers, it will communicate to them that you offer the best electrical services they can find. 

Another benefit of using social media as an electrician is the fact that many social media platforms actually include tools for customers to leave reviews directly on your page as well. Happy customers can "grade" your services from 1 to 5 stars, while providing a short description of why they did or didn't enjoy their experience. This is a great way for you to encourage happy customers to leave some love on your page and help you stand out among competitors!

 

4. Company Announcements 

Another source of content for your social media profile as an electrician is company announcements. Changing business locations as you grow? Modifying hours over the holiday season? Won an award that your followers would love to know about?

All of these instances are perfect opportunities to pop on to social media and let your followers know about the most recent happenings for your business. They're extremely easy to share and the frequent updates will keep your customers in the loop, too! 

 

5. Showcase Your Staff

You work hard to ensure that you've got the best staff around on your team. Taking the extra step to showcase them and their incredible work on social media is a fantastic way to create content for your brand! By sharing an image of one of your team members and highlighting what makes them so great at what they do, you will increase employee morale by showing staff that they are appreciated.

The benefit isn't just for your staff, though. Taking the time to recognize employees online also gives your customers a glimpse into what it's like to work for your you, and they'll be happy to know that your business recognizes and respects the hard work that your employees put in. It will also allow them to get to know the other electricians they could be working with by choosing your services, making the decision to hire you even easier!

 

6. Industry Updates 

Finally, industry updates are another great way to tap into a stream of content that you can share on social media as an electrician. In your industry, regulations and codes are often changing, making it difficult to consistently educate customers about what you can and cannot offer. For this reason, platforms like Electrical Industry Canada actually maintain a "Changing Scene" section of their website to release articles and updates about the industry to electricians and others who want to stay in the know.

 

For example, for an electrician in Alberta, Canada, an update from the Electrical Industry Canada about new Alberta energy efficiency codes would be the perfect article to share with followers on social. This creates another source of content for you as an electrician, but also allows you to easily keep your followers informed and engaged.

 

Take Your Business to The Next Level With Social Media  

Profitworks Small Business Services is a team of marketing experts offering services to improve website traffic and conversion as well as social media strategy. The focus of our services is increasing sales and providing a positive return on investment. To learn more about Profitworks and how we can help you improve your social strategy, click here!

 

Details

Uncategorised

 

The Ultimate SEO Checklist 

Do you want your business' website to appear at the top of search engines, but are not sure how to make it happen? Are you brand new to search engine optimization and looking for something that can demystify the process? The team at Profitworks has worked with countless business owners in the same position as you and we know how frustrating it can be for small business owners to get their website on their map. To help individuals just like you, we've created the Ultimate SEO Checklist—a free tool that clearly outlines the steps you can take to maximize the number of website visitors your brand is getting every month. 

From on-page SEO, to external and technical, this guide includes everything you need to drive traffic for your website in order to drive sales. If you are interested in getting more customers for your business, download the free Ultimate SEO Checklist today! Looking for one-on-one support from one of our search engine experts? Contact the team at Profitworks to find out how we can support you in becoming the leader in your market.

Discover our other free resources for small businesses!

Conquer Your Website SEO

 

 

Benefits of the Ultimate SEO Checklist 

- Includes detailed descriptions of each step as well as the benefit for your website 

- Includes interactive checkboxes to help you follow along as you progress through the steps 

- Includes on-page, internal and external SEO techniques to help you maximize your website effectiveness in search engines

- Attractive layout that simplifies SEO for beginners 

- Absolutely FREE!

 

Why Every Business Should Use Search Engine Optimization

Investing in search engine optimization (SEO) is absolutely critical for the success of every website. Search engines are designed to provide the best possible results for their users. Each time your ideal website user enters a query into a search result, the engine will consider things like website content, layout, domain authority and more to decide which websites it will recognize and provide as the best answer to the question that the user is asking. Before your target audience asks these questions, it's important to optimize your website based on search engine ranking factors in order to increase website traffic and rank higher than competitors who are not investing into the same level or frequency of SEO as your business. 

Websites that do not invest in SEO will find that website traffic stagnates over time, dropping off as Google favours the websites that are conducting SEO work each week. To gain additional website visitors and to ultimately drive conversions on your website, utilizing SEO techniques or SEO services is the best way to achieve results.

To get started, download our free Ultimate SEO Checklist to start optimizing your website today.

Components Included In The Ultimate SEO Checklist 

On-Page SEO
Steps to take on all website pages to ensure that your content has been optimized for search engines.

Technical SEO
Off-page elements to ensure your website is functioning properly in order for Google to recognize it as a valuable resource for users.

 

External SEO
Helpful tips and tricks to point back to your website online and increase domain authority.

Profitworks: SEO Services North America

At Profitworks, we are happy to offer SEO Services in Canada and the United States. Below are some of the areas of that we're happy to service. If you don't see your service area, send us a message and we'd love to chat!

• SEO Services USA
• SEO Services Canada
• SEO Services Toronto
• SEO Services Waterloo
• SEO Services Kitchener
• SEO Services Cambridge
• SEO Services Missouri
• SEO Services Kansas
• SEO Services Texas
• SEO Services Atlanta
• SEO Services Florida
• SEO Services Utah
• SEO Services Illinois 

 

Details

Uncategorised

New year, new designs--we’re leaving some of last year’s typography trends in the past and looking forward to incorporating this year’s most eye-catching fonts in all things print and digital. Looking to refresh your content with to keep up with what’s popular in 2019? Look no further than this guide to 7 of the hottest typography trends for the new year.

Wondering how Profitworks can help you elevate your brand in 2019? Contact our marketing experts today to learn more.

 

 

The Top 7 Typography Trends for 2019

In no order, here are some of the top typography trends to watch for in 2019:

1. Scattered Text

 
Scattered text adds movement to otherwise simple designs by thoughtfully breaking up text in a readable way. Playing on the trend of placing type both horizontally and vertically, scattered text is a unique way to tell a story with type by leveraging white space in unique ways. Catering to a milennial audience? This type trend is sure to capture their attention and leave them wanting to know more.

 

2. Big, Bold Headings

Go big or go home--in 2019, bigger and bolder is better with headers that communicate messages dramatically. With headers like these, it’s often best to let the type speak for itself by leaving backgrounds clean and distraction free. To leverage this trend, opt for sharp, modern sans serif type and add personality with pops of colour in your content.

 

3. Outlined Text

Read between the lines in 2019 by incorporating outlined text into your design strategy. Outlined text is a modern take on the classic serif by creating designs that feel light and airy without losing bold impact. Take your typography to the next level by pairing outlined text with bold subheadings that complement and contrast.

 

4. Elegant Serif

 

Everything old is new again with the rise of glamorous serif fonts making their comeback in headers just like in the sixties and seventies. State your message with the understated elegance of a clean serif font for 2019. Sophisticated headings with serif type make minimalistic design pop without intricate design. Elegant serif fonts are ideal for communicating a luxurious, high-end feel, often catering to older audiences.

 

5. Highlighted and Underlined Text

 

The need to communicate your message quickly is more important than ever. Make what’s important stand out by incorporating thoughtful highlights and underlines in your design through bright and bold colours. With highlights and underlines, viewers can pick up the message at a glance and skim to decipher the main message in 10 seconds or less.

 

6. Text With Layered Elements

 

 

Create a new reality around basic type by incorporating layered elements into your design in 2019. Usually accomplished using images with depth or layered vectors, designers are making text pop by creating optical-illusion like images to communicate their message. Often done with flowers, this trend communicates sophistication and femininity when done well. This trend is sure to evolve in 2019 as designers find new ways to create typographical illusions with more diverse elements.

 

7. Retro-Text

 

Make an ode to the '70s and '80s in 2019 by incorporating retro text into your visual content. Hand-written serifs are making a comeback, with faded and muted elements to complete the aesthetic. Retro-text is especially useful in communicating personality in print or digital design without requiring much of its surroundings. 

 

Typography Trends - An Infographic

Feel free to share the infographic below! It contains visualizations of all the seven trends listed above. 

 

What's Your Type?

With a new year upon us, what font styles are you most (or least) excited to see in 2019? 

If you're looking to revive your marketing strategy in 2019, the team at Profitworks can help. We're marketing experts with experience curating effective marketing strategies for our clients. Become the leader in your market by contacting Profitworks today!

 

Details

Uncategorised

 

So you’re looking to get into the world of logo design--now what? Creating a brand identity that’s effective and timeless is no easy feat. From the idea inception stage to the final presentation, there is much more that goes into logo design than meets the eye. Luckily, we’ve we’ve compiled tips and tricks from seasoned experts to make the process easier for you and your client.

Looking for support in marketing your graphic design business? At Profitworks, we are a team of marketing experts with one objective: making you the leader in your industry. Wondering how we can help your business get the traction it needs? Contact our team today!

 

The Ultimate Guide to Logo Design

Do Your Research.

The first step in any logo design or branding initiative is to create a Creative Design Brief. This brief will guide the entire project and will ensure that both the client and designer feel as though they understand the purpose of the logo as well as what it is intended to communicate.

In developing this brief, it’s important for the designer to do a bit of research about the company they are working with: their mission, their products or services, their business model, their staff, etc. At this stage of the logo design process, there’s no such thing as “too much” research--the stronger the understanding of who the company is, the better positioned the designer will be to truly reflect their brand identity. To gather the information necessary to craft a design brief, there are a few steps to take, each with appropriate questions to ask:

Step 1: Understand the business.

• What does your business/product do?
• What about your background, product, or service sets you apart from your competitors?
• Who are your competitors and what are they doing?
  
  
  

Before beginning the design process, be sure to understand your client, including their product/service, their target market and what differentiates them from competitors.

Step 2: Understand their customer.

• Who is your ideal customer?
• What is the problem your product or service solves for the customer?
• What is the message you want to convey to customers?
  
  

Step 3: Understand what the logo is meant to communicate or represent.

• What is your brand’s main message or story?
• What brands do you look up to/are inspired by?
• How would you describe your brand’s desired feel or look to your customer?
• What adjectives or phrases would you use to describe your brand?
  
  

By taking the time to sit down with your client and answer these defining questions, your ability to really capture the brand’s essence through the design process will be significantly greater. In addition to developing a positive relationship with the client and showing that you care, you will also enter the design process better equipped to create something that they’ll love.

 

Collect Inspiration.

Now that you’ve really defined the scope of the logo design project, it’s time to start gathering some inspiration.

When it comes to collecting great logo inspiration, there’s really no right or wrong approach. Some designers may reference logo showcase blogs like Logoed or Logospire, whereas others may go for a walk and pull on natural elements to create the perfect colour palette. A fantastic place to start is by referencing the creative design brief and starting to take a look at some logos that companies have created to target the same customer that you are now hoping to target as well. Although you won’t be able to copy their ideas, they may help point you in the right direction to create a logo that really resonates.

Pay attention to natural elements around you and find ways to incorporate them into your design process.

Once you’ve started to gather a few ideas, an extremely powerful tool in helping you collect your thoughts is a moodboard, whether you lay out all of your ideas on a corkboard or create a digital moodboard using a tool like Pinterest. Combine all of the graphics, colours, images and type ideas that have caught your eye, and voila! The brand identity will start to reveal itself in no time.

Use a moodboard to capture the essence of the brand with colour, shape, text and other elements before designing.

 

3. Choose Your Logo Type(s). 

Most people don’t know that there are actually 7 types of logos, including abstract marks, combination marks, mascot logos, emblem logos, lettermarks, pictorial marks, and wordmarks.

 Choosing the right logo type is an important element of communicating brand personality over time.

While all of these different types of logos represent different combinations of colour, type, and imagery, it’s important to understand that each of them can create a different type of “feeling” that will be associated with the brand in the future. In choosing your logo type, there are a few things to consider:

• Your business’ name
• The age of your business
• Your business model
• Your target market
  
  

For instance, the Nike swoosh design draws inspiration from the wings of Nike, the Greek goddess of victory. Symbolizing motion, speed, and success, it has remained a timeless icon to this day. A business with a name that is memorable and unique such as “Facebook” may choose to use a wordmark logo in order to help the brand name stick in their target market’s minds. Similarly, a business that offers one service with hopes to expand over time may want to avoid using a pictorial logo that demonstrates their service offering. A pizza parlour that would love to open up coffee shops in the future should likely avoid including any imagery of pizza in their branding to prevent limiting themselves from growing into a more encompassing brand identity.

 

Design Your Logo.

You’ve done your research, gathered the inspiration and chosen your logo type - now, it’s time to get designing! In this stage, practice makes perfect. Although many designers choose to present 2-4 logo options to clients, it’s likely that you’ll design many more variations before the client-worthy options become clear.

Step 1: Choose the Right Colours
In the designing stage, identifying the right colours for the logo type you have chosen is critical. The psychology of colour has been a long-term influence in the way that companies choose to brand themselves and the way they want their target market to react. For example, Facebook’s signature blue creates psychological connections to friendship and dependability, while McDonald’s yellow golden arches can make viewers feel warm and optimistic. Based on the way your client has identified they want their customers to view the brand, choose colours that are scientifically proven to evoke these types of responses.

A fantastic design tool for choosing the right colour palette is Coolors.co--the colour scheme generator allows users to create beautiful palettes quickly, simply by hitting their space bar. Once you find the perfect shade, lock it, and keep hitting the space bar until you’ve perfected your palette!

Step 2: Choose the Right Type
There are four main types of fonts that you can choose from: serif, sans serif, script and, display fonts.

When selecting the type to use for the logo, consider all other elements such as colour and shape and pick a font that complements each of them.

With hundreds of thousands of available options, it’s important to choose a font that will complement the other elements of the logo, rather than distracting from them. The font you choose should also reflect your overall brand identity--for example, a cursive font would be great at capturing the elegance and whimsy of a wedding planning business, while a classic serif would be great at symbolizing tradition and professionalism for a financial consultant.

Although it’s most common to see one font in a brand logo, some businesses will opt for multiple fonts to give their brand a bit more personality.

   Using a variety of character styles, such as bolding and italicizing, can add movement and improve readability of your logo.

The most important thing to remember when presenting your logo is not to take any feedback or criticism personally. Your client trusts you to create the perfect design for their business, and they ultimately understand what their brand represents better than anyone else. Listen carefully, try to understand their point of view and take every presentation meeting as an opportunity to improve your craft. You’ll have the right logo for them in no time!

 

Contact Profitworks Today

Now that you've finished the logo design project for your client, what's next? Our team at Profitworks can help you market your business so that the leads keep coming! We offer fully customizable marketing plans to meet every client need, whether you're new to the industry or simply looking to give your brand a boost. Contact us today to find out how our team can help.