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What You Can Learn From McDonalds and Apply to Your Business
What is the secret to McDonald's marketing success? They use the 5 P's of marketing. Find out what the 5 P's of marketing are and how you too can use them to grow your sales.
To read even more about McDonald's business strategy, read our article titled "How McDonald's Became The Leader In The Fast Food Industry".
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Impressions vs Clicks, What is The Difference?
When it comes to website traffic, Google Ads and Facebook Ads, what's the difference between an impression and a click? In today's episode, we're clarifying what each of these metrics mean for your KPIs.
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Why It Is Important To Have Google Search Console And What It Can Tell You
Using Google Search console is a vital part of maintaining the health of your website. In this episode of Profitworks TV I walk you through the different sections of Google Search Console to help you have a better understand of what it can provide for you.
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The Ultimate Guide To SEO For Small Businesses
Download The FREE Ultimate Guide To SEO
What You'll Learn In Our Guide
A Sneak Peek Of What You'll Get In Our Guide!
After you download The Ultimate Guide To SEO, you will gain access to a full e-book that includes everything you've ever wanted to know about SEO. The guide is beginner-friendly; you don't have to be an SEO expert or even have any previous experience with SEO to understand the book!
Topics Included:
- Introduction: Introducing The Basics Of SEO
- What Is SEO: A more thorough walkthrough about what SEO is
- Who Needs SEO: A breakdown going through who can benefit from SEO services
- What Defines a Small Business: Understanding if your business is considered a "small business"
- Industry Examples: Providing examples of small businesses within popular industries
- Types Of SEO Overview: A basic walkthrough about the different types of SEO
- Keyword Planning: A thorough explanation of keyword planning and its importance
- Content Creation: A guide on how to create high-quality content for your website
- Link Building: Describing what link building is and various link building activities
- On-Page SEO: Understand on-page SEO vs off-page SEO
- Black Hat SEO vs White Hat SEO: A guide to ethical SEO practices vs unethical practices
- The ROI of SEO: What you can expect in terms of your return on investment
- Choosing The Right Agency: How to choose a reputable and professional SEO agency to work with
Remember, this guide is beginner-friendly. You may not understand all of the terms included above, but with our guide, you will! When it comes to SEO, there is a lot to unpack. In short, search engine optimization is not just one thing - it is a number of activities you can do to help your website "rank" better on search engines.
Because it is not just one activity, it's important to understand how all the different SEO activities come together to help your website rank better when someone searches for your target keyword.
Why Choose SEO For Your Business
Still not totally sure if SEO is right for you and your business? There are a number of reasons why every small business can benefit from investing in SEO. Some of these reasons include:
- Next to referrals, SEO consistently ranks as the 2nd highest return on investment in marketing1
- Looking for a great ROI? SEO, on average, generates an ROI of 275%2
- Users prefer organic results - 70% of the links users click on are organic (not paid ads)3
- On that note, 70-80% of users don't even look at the paid ads4
- According to a case study done by Marketing Sherpa, "Overall content marketing strategy leads to 2,000% lift in blog traffic, 40% boost in revenue5
- Reaching the first page is important, because 75% of search engine users never scroll past page one6
SEO is a great investment for your business, whether you are just starting up or have been in business for decades. Getting noticed online is becoming more and more important, and if you want to keep up with current trends, SEO is the way to go!
Want To Learn More About SEO?
After reading our e-book, you may be ready to learn more about SEO! You can learn more about SEO by downloading our SEO Checklist here. In our SEO checklist, you'll get a step-by-step guide to including all the important SEO information on your website.
You can also learn more about SEO by checking out our Profitworks Podcast! Our thorough Podcasts cover a number of marketing topics that you may find helpful, such as how much you should invest in marketing, Facebook advertising, ways to improve your home page, the importance of email marketing, and so much more.
At Profitworks, we're happy to chat with you about your SEO and marketing strategy.
Looking for ways to get more traffic to your website and increase your sales? Our Ultimate Guide To SEO For Small Businesses is designed to help small business owners learn all there is to know about Search Engine Optimization (SEO) and why it's vital for every business to have it.
At Profitworks, we have over 15 years of marketing experience with a focus on SEO for small business. We are happy to share what we've learned over the years with you! Want to learn more? Let's talk.
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Targeted Keyword Research
When you work with Profitworks, we'll start by doing a comprehensive audit on your website to evaluate your overall presence online. This is essentially a "health check" for your website to determine where your site's strengths and weaknesses lie. Our team of web experts with assess the health of your website and highlight the immediate problems that need fixing as well as the less-detrimental factors having an impact on your site.
Modern search engines use complex algorithms, indexed by robots, that are designed to understand how humans think when they perform a search. Our strategies are all rooted in data and analytics to make you visible in these engines for the keywords that are relevant to your product or service.
Our keyword research services are available as part of our Local SEO packages as well as à la carte. For pricing information, click here.
Our Keyword Research Includes:
- Target Audience Evaluation
- Competitor Keyword Research
- Identification of Keyword Relevance & Volume
- Research of Long Tail Search Term
- Identification of Purchase-Relevant Terms
- Focus on User Location
- Keyword Mapping
- Keyword Tracking
Reasons For Keyword Research:
Keyword research is designed to help you better understand your target audience and what search terms they are using to find a product or service like yours. By identifying these key terms, you can completely optimize your site for your target audience's search intent and develop a content strategy that answers the questions they're asking.
You should consider professional keyword research services if:
- Your website is not generating traffic or traffic is declining
- High bounce rates
- Poor visitor engagement, traffic not converting to leads
- Competitors are outranking you
- You have not developed a content strategy
Never miss a customer again!
We're ready to help you improve your online presence and turn website traffic into sales. To get started, click on the button below and one of your team members will be in contact with you shortly.
