Details

Uncategorised

The Ultimate Guide To SEO For Small Businesses

 

Download The FREE Ultimate Guide To SEO

 

 

What You'll Learn In Our Guide

 

 

 

A Sneak Peek Of What You'll Get In Our Guide! 

 

After you download The Ultimate Guide To SEO, you will gain access to a full e-book that includes everything you've ever wanted to know about SEO. The guide is beginner-friendly; you don't have to be an SEO expert or even have any previous experience with SEO to understand the book! 

 

Topics Included: 

 

- Introduction: Introducing The Basics Of SEO

- What Is SEO: A more thorough walkthrough about what SEO is 

- Who Needs SEO: A breakdown going through who can benefit from SEO services

- What Defines a Small Business: Understanding if your business is considered a "small business"

- Industry Examples: Providing examples of small businesses within popular industries

- Types Of SEO Overview: A basic walkthrough about the different types of SEO

- Keyword Planning: A thorough explanation of keyword planning and its importance

- Content Creation: A guide on how to create high-quality content for your website

- Link Building: Describing what link building is and various link building activities 

- On-Page SEO: Understand on-page SEO vs off-page SEO

- Black Hat SEO vs White Hat SEO: A guide to ethical SEO practices vs unethical practices

- The ROI of SEO: What you can expect in terms of your return on investment 

- Choosing The Right Agency: How to choose a reputable and professional SEO agency to work with

 

 Remember, this guide is beginner-friendly. You may not understand all of the terms included above, but with our guide, you will! When it comes to SEO, there is a lot to unpack. In short, search engine optimization is not just one thing - it is a number of activities you can do to help your website "rank" better on search engines.

Because it is not just one activity, it's important to understand how all the different SEO activities come together to help your website rank better when someone searches for your target keyword. 

 

 

 

Why Choose SEO For Your Business

 

Still not totally sure if SEO is right for you and your business? There are a number of reasons why every small business can benefit from investing in SEO. Some of these reasons include: 

 

• Next to referrals, SEO consistently ranks as the 2nd highest return on investment in marketing¹
• Looking for a great ROI? SEO, on average, generates an ROI of 275%²
• Users prefer organic results - 70% of the links users click on are organic (not paid ads)³
• On that note, 70-80% of users don't even look at the paid ads⁴
• According to a case study done by Marketing Sherpa, "Overall content marketing strategy leads to 2,000% lift in blog traffic, 40% boost in revenue⁵
• Reaching the first page is important, because 75% of search engine users never scroll past page one⁶

 

SEO is a great investment for your business, whether you are just starting up or have been in business for decades. Getting noticed online is becoming more and more important, and if you want to keep up with current trends, SEO is the way to go! 

 

Want To Learn More About SEO? 

 

After reading our e-book, you may be ready to learn more about SEO! You can learn more about SEO by downloading our SEO Checklist here. In our SEO checklist, you'll get a step-by-step guide to including all the important SEO information on your website. 

You can also learn more about SEO by checking out our Profitworks Podcast! Our thorough Podcasts cover a number of marketing topics that you may find helpful, such as how much you should invest in marketing, Facebook advertising, ways to improve your home page, the importance of email marketing, and so much more.

 At Profitworks, we're happy to chat with you about your SEO and marketing strategy. 

Looking for ways to get more traffic to your website and increase your sales? Our Ultimate Guide To SEO For Small Businesses is designed to help small business owners learn all there is to know about Search Engine Optimization (SEO) and why it's vital for every business to have it. 

 At Profitworks, we have over 15 years of marketing experience with a focus on SEO for small business. We are happy to share what we've learned over the years with you! Want to learn more? Let's talk.

 

 

Details

Uncategorised

Targeted Keyword Research

When you work with Profitworks, we'll start by doing a comprehensive audit on your website to evaluate your overall presence online. This is essentially a "health check" for your website to determine where your site's strengths and weaknesses lie. Our team of web experts with assess the health of your website and highlight the immediate problems that need fixing as well as the less-detrimental factors having an impact on your site. 

Modern search engines use complex algorithms, indexed by robots, that are designed to understand how humans think when they perform a search. Our strategies are all rooted in data and analytics to make you visible in these engines for the keywords that are relevant to your product or service.

Our keyword research services are available as part of our Local SEO packages as well as à la carte. For pricing information, click here. 

Our Keyword Research Includes:

• Target Audience Evaluation
• Competitor Keyword Research
• Identification of Keyword Relevance & Volume
• Research of Long Tail Search Term
• Identification of Purchase-Relevant Terms
• Focus on User Location
• Keyword Mapping
• Keyword Tracking 

 
Reasons For Keyword Research:

Keyword research is designed to help you better understand your target audience and what search terms they are using to find a product or service like yours. By identifying these key terms, you can completely optimize your site for your target audience's search intent and develop a content strategy that answers the questions they're asking.

You should consider professional keyword research services if:

• Your website is not generating traffic or traffic is declining
• High bounce rates 
• Poor visitor engagement, traffic not converting to leads 
• Competitors are outranking you
• You have not developed a content strategy 

 

Never miss a customer again!

We're ready to help you improve your online presence and turn website traffic into sales. To get started, click on the button below and one of your team members will be in contact with you shortly.

 

 

Details

Uncategorised

Are you finding that your business's website is not driving the leads and sales that is should? Is your website failing to show up for the key search phrases that your customers are looking for? Are your competitor's websites continually outranking yours?

Are you just not sure what to do about it or even where to start?

These are common problems that business owners face when it comes to search engines. In today's market, if you are looking to grow revenue, solid search engine optimization of your company website is essential to success. Profitworks is here to help you solve these problems. At Profitworks we continually work with you to improve your marketing strategy. 

 

Our E-commerce SEO Services Include:

• Start-up Website Audit
• Targeted Keyword Research
• Keyword Tracking
• Content Optimization
• Content Planning
• Webpage Copywriting
• On & Off-Page Optimization
• Strategic Link Building
• Business Directories
• Google Maps Optimization
• Analysis & Reporting
• Phone and Email Support

 

Why Is SEO Important?

• SEO consistently ranks as the 2nd highest return on investment marketing channels, next only to referrals¹
• On average SEO generates an ROI of 275%²
• 70% of the links users click on are organic not paid ads³
• 70-80% of users don't look at the paid ads⁴
• According to a case study done by Marketing Sherpa, "Overall content marketing strategy leads to 2,000% lift in blog traffic, 40% boost in revenue⁵
• 75% of search engine users never scroll past the first page⁶

 

What You Will Find With Our SEO Services

Profitworks is composed of a hard working, diligent team of SEO experts whose passion is to help businesses become the leader in their market.

Our services are relationship based, with face to face interactions. We don't hide behind computers.

We are small enough to care about each and every one of our clients. At the same time, we are also big enough to have the resources and an entire team of specialized experts to able to successfully achieve significant results for our clients. 

We are hard working, transparent, diligent and have a strong passion for what we do.

Details

Uncategorised

 

What Is SEO - Search Engine Optimization

SEO = Better Rankings

 

Within the world of marketing, you may have heard the term SEO (Search Engine Optimization). But what exactly does that mean? Simply put, SEO is the process of making your website easier to find on search engines. Good SEO helps improve your website's "ranking" on Google, Yahoo, Bing, and other search engines. When your website is easier to find on a search engine, more people will go to your website. Not sure how much that's worth?

Well, according to a Backlinko study that analyzed 5 million search results, Google rankings makes a big difference. Did you know that the #1 listed organic (non-paid) search result on Google is 10x more likely to get a click than the result listed in the #10 position? As well, the #1 ranked result on Google has an average click through rate (CTR) of 31.7%!  

If your website ranks on the first page of Google, that's great. And the higher up on the page - well, that's even better. Good SEO helps you get better rankings.

 

 

What Is SEO - An Infographic

 

 

SEO Activities To Help Your Website Rankings 

 

Improving your website's SEO is often the main goal for marketers. However, it's also important to remember that SEO is not just one thing. It's actually a variety of activities that all work together to help your website rank well on search engines. 

Search engines like Google care about giving their users the best experience. They want to ensure that the top results for each search provide the user with the best websites. So, if for example, you search for "used cars in Kitchener," Google wants to make sure that the very first result you get is a reliable company that offers used cars in Kitchener! 

Here are some SEO strategies that help websites rank better on search engines.

 

Content Creation 

 

Creating new, consistent, high-quality content for your website is an important part of SEO. For example, if you own a bakery, you may want to post once or twice a week on your website about certain types of pastries, unique recipes, or information for customers who are looking for a bakery within your service area. 

 

Keyword Research 

 

What are people typing into Google or other search engines to find products or services similar to yours? Keyword research will help you find relevant search topics that potential customers in your area are likely to type in. 

After you complete keyword research, you can create content on your website that includes those keywords. For example, if you found that "birthday cakes in Kitchener" was a popular keyword, you might create a page on your bakery's website that was called "Birthday Cakes in Kitchener."

 

Linking

 

To see how relevant your website is, search engines such as Google also take a look at internal and external linking. Linking is pretty much what it sounds like! It simply means online links that exist to your website. For example, if an online newspaper wrote about the bakery and included a link to the bakery's website home page, that is a link! Quality links let search engines know that your website is relevant, since other people seem to think so!

 

Better Website Load Times

 

Website load times are probably more important than you think! Did you know that an on annual basis, a single 1-second load time delay can lead to $2.5 million missed revenue if your company averages $100,000 a day? If your load time takes up to 6 seconds, it can increase the bounce rate (the chance that someone will click 'back' out of your website) by 106 percent! Good SEO will do things like optimize images and perform site load tests to make sure your website is not affected by poor load times!  

 

Ensures Website is Mobile-Friendly

 

In 2019, more and more people are using their smartphones to access websites. Since 2017, around 50% of all online traffic comes from mobile devices! Good SEO techniques include ensuring your website is mobile-friendly. This can include testing how your website performs on mobile devices, and even creating alternative webpage versions that are specifically designed for mobile visitors. 

 

Want To Learn More About SEO? 

 

Did you know that 70-80% of people ignore paid search results, choosing to click on organic results instead? That's just one of the reasons why great SEO is so important for your website. Whether you are a small business just starting out, or a larger business that has a few years under your belt, improving your website's SEO can make a huge difference. 

At Profitworks, we have over 15 years of marketing experience, serving small businesses across the Kitchener-Waterloo area, Southern Ontario, and North America. We can help you improve your website's SEO and so much more. Interested in becoming the leader in your market? 

Let's talk.