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Creating an online presence for your business is an incredible way to generate loyal customers while also marketing your services towards new ones. Social media for home renovation businesses can seem complicated, but we've created this how-to guide to help you demystify the world of social media and develop a community around your brand.
The reality is, you're busy building both your business and homes as a home renovation business owner. If you're looking for support in growing your brand online, Profitworks can help. At Profitworks, we are a team of marketing experts with experience helping home renovation businesses like yours rise to the top of search engines and build brand awareness online. Contact our team today to find out how we can help!
Social Media for Home Renovation Business: Your How-To-Guide
1. Create Social Profile(s).
The first step in launching your social media strategy for your home renovation business is to select and create your social profile(s). When deciding where to invest your time, it's important to consider where the majority of your target audience or current customers are spending their time online. For example, Pinterest and Instagram are two fantastic places to provide visual inspiration to followers, showcasing your work in the renovation business. On the other hand, Twitter is a very text-heavy platform that may not be the best fit for storing images and connecting with customers on a personal level.
Almonte uses their Facebook Page to showcase their work to current and future customers as well as giving them a behind-the-scenes look at their projects.
Almonte, a Canadian Home Renovation company, has chosen Facebook as one of their social platforms to engage with customers. Facebook is a fantastic tool for all businesses, offering specialized business pages that allow customers to submit reviews, learn more about your business, and even reach out to you directly. What's more, Facebook pages are also a great place to share all types of content that's relevant to your business, whether you choose to share images of your projects, blog articles of interest to followers, or simply say "Merry Christmas" to your customers during the holidays.
In addition to Facebook's versatility for businesses, it also comes with access to Facebook Advertising, a powerful way to intentionally target an audience with relevant content. Facebook Advertising is an extremely effective way to meet your business' objectives online, whether gaining more likes on your Facebook page, driving traffic to your website, or increasing conversions. Companies like Relevantly specialize in helping small businesses make the most of Facebook advertising dollars with expert targeting and ad generation.
2. Use Content to Create a Community.
The next step in creating an online community is to share content that will engage, inspire, and educate your customers about your business! When it comes to creating unique content, the options for your business are truly endless. From before and after images of major projects, to updates on your latest demolition, to a generous giveaway, there are a number of posts you can share that offer value to your followers while also developing ties to your brand.
The Restoring House showcases personal work on their Instagram page to bring followers along on their journey.
The Restoring House page on Instagram follows the journey of a family with a home renovation business as they purchase and flip houses. By sharing inspiring before and after images, the page has grown to more than 4,000 followers who frequently comment and like each image posted. Choosing to take a simple before and after picture of your project can lead to an endless stream of content and an online community that relies on your posts for their daily inspiration!
3. Offer Customer Service.
One of the best uses of social media for your business is to provide better customer service to your followers. Pre-social media and e-commerce, many consumers would spend time researching products or services on the internet and many of their questions would go un-answered until engaging with the business in person. Today, this is no longer the case—consumers don't just want to find the information they're looking for on the web, they also expect immediate customer service to be available to them through social media or website chatbots.
Facebook Messenger is an incredible way to engage with customer questions and concerns quickly.
Facebook Messenger and Instagram Direct Messages are fantastic tools to provide the level of instant customer service that your business is looking for. Questions come through in real time and notifications are sent directly to your account, letting you know that a customer is interested in chatting with you. By taking advantage of this feature and responding in a timely manner, you are much more likely to turn the prospect into a sale. Not only will they recognize the quality of your customer service, but you will also provide the information they need to reach the end of their decision-making process.
4. Encourage Customer Reviews.
Similarly to customer service, social media is also a great way to generate customer loyalty by having the opportunity to encourage customer reviews. Customer reviews are a great way to strengthen ties between your brand and happy customers while also showing future customers that you offer reliable, quality services.
Encourage and respond to customer reviews on social media. This shows prospective customers that you offer great services, but also that you care about what customers have to say.
Whitecrest Custom Home Renovations uses a business Facebook page to showcase their 5-star rating for home renovation services. For customers looking for similar services in their area, finding a brand with a 5-star rating and glowing reviews helps narrow down the options in the decision-making process. After completing a project for a client, make an effort to send a nice note requesting their review. Not only will this benefit your brand, but giving the client a chance to reflect on their positive experience will strengthen their ties to you, too!
Building a Better Brand
Now that you have some of the tips and tricks required to build a loyal social media following, we hope you feel ready to start building a memorable brand online! Are you looking for more support in getting your social media strategy off the ground? Our team of marketing experts can help. Contact us to find out how we can support you in growing awareness of your brand online today.
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Social media for electricians doesn't always come easy. As an electrician, finding time to balance all of your responsibilities can be a difficult task. You may be wondering, "How can I fit social media into my busy schedule?" The truth is, incorporating a social strategy into your role as an electrician doesn't need to be time-consuming. In fact, getting into a simple routine with posting can actually result in a steady stream of clients for your business, making social media for electricians a valuable investment!
To help you get started, we're sharing four simple steps to launch your social media accounts and create an online community for your services.
If you simply don't have the time to incorporate social media into your schedule as an electrician, we understand. For support in your marketing strategy, contact our team at Profitworks for support today!
Social Media for Electricians: 4 Simple Steps To Get Started
1. Create an Online Presence
The first step in launching your social media strategy is choosing the social media platforms that you want your business to be listed on. One of the first things that customers do before booking a service is research their options online, meaning its important for your business to have an online presence and positive reviews.
Some of the most valuable platforms for business owners include Facebook, Instagram, LinkedIn, Pinterest, and Google+. All of these platforms offer business-specific features and tools to support business owners in growing brand awareness online. When it comes to choosing the right platforms for your business, you have to ask the question, "Where does my target audience spend their time or look for information?" The reality is, social media platforms are not one-size-fits-all. For example, if you offer commercial electrical services, it may be more beneficial for you to invest your time on LinkedIn where other business owners are located, vs. Instagram or Pinterest.
Once you've chosen your platforms and claimed your business pages, be sure to take the extra time to include all company information that would be relevant to a prospective customer who discovers your page. Things like company hours, address, website and background information can all be valuable pieces of information that lead users to follow your page or message you directly for more information.
For example, similarly to Walmart, create a Facebook page for your electrical services that includes all of the information that a prospective customer would need to decide to contact you. This may include your business hours, services, as well as images of your work to generate interest.
Another key feature of these platforms is that they all offer advertising services that you can leverage to promote your brand even further. For example, Facebook's advertising services allow business owners to run highly-targeted ads to Facebook users in order to achieve different objectives, such as driving traffic to your website, growing brand awareness, or increasing conversions. Companies like Relevantly specialize in Facebook Advertising to help business owners get the most out of their advertising dollars through intentional targeting and well-crafted ads. After launching a brand Facebook page, the advertising feature is a fantastic way to showcase your new page and generate some interest from people in your area who may be interested in your electrical services.
2. Develop Your Online Community
Now that you have made account(s) on social media platforms, it's time to actually create the content that your audience will want to see! There a number of different types of content that you can share online, including images of projects that your business is working on, before and after images, company-wide updates, contests or giveaways, customer reviews or even company blog posts. When it comes to the type of content you should share, there is no right or wrong answer. It's really about finding what your audience loves to engage with and maintaining the balance between over-posting and not posting enough to keep them interested.
It's important to remember that social media is not just about posting your content online but maintaining a two-way conversation between your business and your audience. This means that taking the time to respond to comments, reviews, and messages is important in actually developing a sense of community online that will lead to more potential clients and stronger brand loyalty.
3. Supplement Customer Service
One of the most beneficial aspects of having a social media presence for your brand is that it allows you to elevate the level of customer service provided to customers. Many individuals on social media use their accounts to research brands, products, and services, and having a presence means that you are able to quickly respond to customer questions or complaints. This makes their experience looking for the services that you offer more enjoyable, creating a more positive perception of your brand overall.
In the same way that Canadian Tire uses Instagram to respond to customer inquiries, your electrical business can respond to comments on images, whether positive or negative, to maintain relationship with your followers.
Tools like Facebook Messenger and Instagram Direct are both critical for your business to monitor for messages from current or prospective customers. Taking time to review your messages each day or as they come in will ensure that you don't miss any customer questions and are able to provide the best digital customer service possible.
4. Leverage Customer Reviews
Gone are the days that customers review services anonymously or keep their experiences to themselves--these days, reviews are shared much more openly and frequently on social media. As a business owner, seeing these reviews come through on your social media pages is an excellent opportunity to respond and either thank customers who have left positive ones or address customers who have had negative experiences. When followers of your page see your commitment to engaging with reviews, it will give them a more positive perception of your brand, too.
In addition to the reviews that come through organically, having social media pages also presents an opportunity for you to personally ask customers to review your services. This is a great way to keep up communication with past customers and increase the number of positive reviews on your page!
Stay Current as an Electrician with Social Media
Now that you've been equipped with the steps to take in launching your social media strategy, we hope that you feel confident in creating an online community for your electrical services. Keeping your business "current" is important, and social media for electricians is one of the best ways to do it!
Looking for more support with social media or your small business' marketing strategy? Profitworks can help! We are a team of marketing experts with experience helping countless small business owners, including electricians, improve their digital marketing strategy. Contact our team to find out how we can help.
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Social media marketing is an extremely valuable tool for electricians to promote their services, making coming up with the right post ideas for electricians equally important! Click here to get help.
According to Smart Insights, 90% of social media users have used social media to communicate with a brand or business they're interested in. As the owner of an electrical company, you may have caught yourself wondering if a stat like this could actually apply to you. Although your clientele may largely be the result of word of mouth recommendation or website traffic, we believe that engaging on social media with the right content could take your business even further. Lets us help you utilize social media to generate business for your electrical contractor company.
At a loss about what to actually post on social media? In this article, we're going to share 6 post ideas for your electrical company to start engaging on the platforms your customers are using. It's time to trade in your brand's empty newsfeed for one full of engaging content!
6 Social Media Post Ideas for Electricians
1. Before and Afters
As an electrician, you work on projects that many of your customers can't even begin to understand the scope of. From fixing poorly wired circuits to wiring an entire building, we know that the work of an electrician is essential but often misunderstood. One of the best ways to showcase your knowledge and your skill level is to actually include before and after images of projects you've worked on or sites you've visited to visually display the work that was done.
Electrical Contractors Colony Electrical use before and after photos to emphasize the level of work that goes into their projects while showing current or potential customers how they could solve their problems as well. The simple but important to step to snap a before and after photo of your project could make the difference between someone finding your business on social media and deciding to give you a call or not!
2. Giveaways and Contests
Social media contests aren't just for cruise lines--you can offer them as an electrician, too! Whether you offer a free inspection to one lucky follower or even a gift card to say "thank you" at the end of the year, running a social media giveaway or contest is a great way to give back to your followers while building more awareness for your brand.
One of the most effective ways to run a social media giveaway is to post on Facebook or Instagram and request that followers complete a certain number of steps in order to be entered to win, based on your contest objective. For example, if you are looking to gain more followers, simply request that followers "share" your post with their networks to be entered to win. On the other hand, if you're looking to increase post engagement, request that users like or comment on your post so that it appears in the newsfeeds of their friends as well.
After the allotted time period has ended, select one lucky winner to award the grand prize, and take advantage of the influx of engagement or followers to remind your customers of why they're following you. The weeks following a giveaway are an excellent time to offer discounts and incentives that can result in more jobs for you as well!
3. Customer Reviews
Word of mouth is one of the most effective methods of generating new customers. Why not test this theory on social media as well?
By keeping a record of all customer reviews, you have a pool of content that you can share on social media to show future and current customers that you offer high-quality services that other people find value in, too. For past customers, this will strengthen ties to your business, and for future customers, it will communicate to them that you offer the best electrical services they can find.
Another benefit of using social media as an electrician is the fact that many social media platforms actually include tools for customers to leave reviews directly on your page as well. Happy customers can "grade" your services from 1 to 5 stars, while providing a short description of why they did or didn't enjoy their experience. This is a great way for you to encourage happy customers to leave some love on your page and help you stand out among competitors!
4. Company Announcements
Another source of content for your social media profile as an electrician is company announcements. Changing business locations as you grow? Modifying hours over the holiday season? Won an award that your followers would love to know about?
All of these instances are perfect opportunities to pop on to social media and let your followers know about the most recent happenings for your business. They're extremely easy to share and the frequent updates will keep your customers in the loop, too!
5. Showcase Your Staff
You work hard to ensure that you've got the best staff around on your team. Taking the extra step to showcase them and their incredible work on social media is a fantastic way to create content for your brand! By sharing an image of one of your team members and highlighting what makes them so great at what they do, you will increase employee morale by showing staff that they are appreciated.
The benefit isn't just for your staff, though. Taking the time to recognize employees online also gives your customers a glimpse into what it's like to work for your you, and they'll be happy to know that your business recognizes and respects the hard work that your employees put in. It will also allow them to get to know the other electricians they could be working with by choosing your services, making the decision to hire you even easier!
6. Industry Updates
Finally, industry updates are another great way to tap into a stream of content that you can share on social media as an electrician. In your industry, regulations and codes are often changing, making it difficult to consistently educate customers about what you can and cannot offer. For this reason, platforms like Electrical Industry Canada actually maintain a "Changing Scene" section of their website to release articles and updates about the industry to electricians and others who want to stay in the know.
For example, for an electrician in Alberta, Canada, an update from the Electrical Industry Canada about new Alberta energy efficiency codes would be the perfect article to share with followers on social. This creates another source of content for you as an electrician, but also allows you to easily keep your followers informed and engaged.
Take Your Business to The Next Level With Social Media
Profitworks Small Business Services is a team of marketing experts offering services to improve website traffic and conversion as well as social media strategy. The focus of our services is increasing sales and providing a positive return on investment. To learn more about Profitworks and how we can help you improve your social strategy, click here!
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The Ultimate SEO Checklist
Do you want your business' website to appear at the top of search engines, but are not sure how to make it happen? Are you brand new to search engine optimization and looking for something that can demystify the process? The team at Profitworks has worked with countless business owners in the same position as you and we know how frustrating it can be for small business owners to get their website on their map. To help individuals just like you, we've created the Ultimate SEO Checklist—a free tool that clearly outlines the steps you can take to maximize the number of website visitors your brand is getting every month.
From on-page SEO, to external and technical, this guide includes everything you need to drive traffic for your website in order to drive sales. If you are interested in getting more customers for your business, download the free Ultimate SEO Checklist today! Looking for one-on-one support from one of our search engine experts? Contact the team at Profitworks to find out how we can support you in becoming the leader in your market.
Discover our other free resources for small businesses!
Conquer Your Website SEO
Benefits of the Ultimate SEO Checklist
- Includes detailed descriptions of each step as well as the benefit for your website
- Includes interactive checkboxes to help you follow along as you progress through the steps
- Includes on-page, internal and external SEO techniques to help you maximize your website effectiveness in search engines
- Attractive layout that simplifies SEO for beginners
- Absolutely FREE!
Why Every Business Should Use Search Engine Optimization
Investing in search engine optimization (SEO) is absolutely critical for the success of every website. Search engines are designed to provide the best possible results for their users. Each time your ideal website user enters a query into a search result, the engine will consider things like website content, layout, domain authority and more to decide which websites it will recognize and provide as the best answer to the question that the user is asking. Before your target audience asks these questions, it's important to optimize your website based on search engine ranking factors in order to increase website traffic and rank higher than competitors who are not investing into the same level or frequency of SEO as your business.
Websites that do not invest in SEO will find that website traffic stagnates over time, dropping off as Google favours the websites that are conducting SEO work each week. To gain additional website visitors and to ultimately drive conversions on your website, utilizing SEO techniques or SEO services is the best way to achieve results.
To get started, download our free Ultimate SEO Checklist to start optimizing your website today.
Components Included In The Ultimate SEO Checklist
On-Page SEO
Steps to take on all website pages to ensure that your content has been optimized for search engines.
Technical SEO
Off-page elements to ensure your website is functioning properly in order for Google to recognize it as a valuable resource for users.
External SEO
Helpful tips and tricks to point back to your website online and increase domain authority.
Profitworks: SEO Services North America
At Profitworks, we are happy to offer SEO Services in Canada and the United States. Below are some of the areas of that we're happy to service. If you don't see your service area, send us a message and we'd love to chat!
- SEO Services USA
- SEO Services Canada
- SEO Services Toronto
- SEO Services Waterloo
- SEO Services Kitchener
- SEO Services Cambridge
- SEO Services Missouri
- SEO Services Kansas
- SEO Services Texas
- SEO Services Atlanta
- SEO Services Florida
- SEO Services Utah
- SEO Services Illinois
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New year, new designs--we’re leaving some of last year’s typography trends in the past and looking forward to incorporating this year’s most eye-catching fonts in all things print and digital. Looking to refresh your content with to keep up with what’s popular in 2019? Look no further than this guide to 7 of the hottest typography trends for the new year.
Wondering how Profitworks can help you elevate your brand in 2019? Contact our marketing experts today to learn more.
The Top 7 Typography Trends for 2019
In no order, here are some of the top typography trends to watch for in 2019:
1. Scattered Text
Scattered text adds movement to otherwise simple designs by thoughtfully breaking up text in a readable way. Playing on the trend of placing type both horizontally and vertically, scattered text is a unique way to tell a story with type by leveraging white space in unique ways. Catering to a milennial audience? This type trend is sure to capture their attention and leave them wanting to know more.
2. Big, Bold Headings
Go big or go home--in 2019, bigger and bolder is better with headers that communicate messages dramatically. With headers like these, it’s often best to let the type speak for itself by leaving backgrounds clean and distraction free. To leverage this trend, opt for sharp, modern sans serif type and add personality with pops of colour in your content.
3. Outlined Text
Read between the lines in 2019 by incorporating outlined text into your design strategy. Outlined text is a modern take on the classic serif by creating designs that feel light and airy without losing bold impact. Take your typography to the next level by pairing outlined text with bold subheadings that complement and contrast.
4. Elegant Serif
Everything old is new again with the rise of glamorous serif fonts making their comeback in headers just like in the sixties and seventies. State your message with the understated elegance of a clean serif font for 2019. Sophisticated headings with serif type make minimalistic design pop without intricate design. Elegant serif fonts are ideal for communicating a luxurious, high-end feel, often catering to older audiences.
5. Highlighted and Underlined Text
The need to communicate your message quickly is more important than ever. Make what’s important stand out by incorporating thoughtful highlights and underlines in your design through bright and bold colours. With highlights and underlines, viewers can pick up the message at a glance and skim to decipher the main message in 10 seconds or less.
6. Text With Layered Elements
Create a new reality around basic type by incorporating layered elements into your design in 2019. Usually accomplished using images with depth or layered vectors, designers are making text pop by creating optical-illusion like images to communicate their message. Often done with flowers, this trend communicates sophistication and femininity when done well. This trend is sure to evolve in 2019 as designers find new ways to create typographical illusions with more diverse elements.
7. Retro-Text
Make an ode to the '70s and '80s in 2019 by incorporating retro text into your visual content. Hand-written serifs are making a comeback, with faded and muted elements to complete the aesthetic. Retro-text is especially useful in communicating personality in print or digital design without requiring much of its surroundings.
Typography Trends - An Infographic
Feel free to share the infographic below! It contains visualizations of all the seven trends listed above.
What's Your Type?
With a new year upon us, what font styles are you most (or least) excited to see in 2019?
If you're looking to revive your marketing strategy in 2019, the team at Profitworks can help. We're marketing experts with experience curating effective marketing strategies for our clients. Become the leader in your market by contacting Profitworks today!
