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Dale Carnegie Book - Principle #9
The Dale Carnegie book How To Win Friends & Influence People has taught me some great principles that have been very helpful in improving my efforts to get customers for my clients. The book gives some great advice that can be used to improve your sales execution efforts. This video blog is the ninth in a series that covers each of the 30 principles in Dale Carnegie's book. This video highlights principle #9 - "Make the other person feel important and do it sincerely".
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- Marketing Strategy
Importance of Website
Last week I was thinking about the importance of a website and how many businesses don't one. Depending on what report you look at anywhere from 44% to 51% of small businesses do not have a website. When I saw this statistic for the first time I could not believe it. As I called a list of local dental offices I quickly found out that most of them don't have a website.
Now I understand these statistics may actually be true. I was shocked. It made me think I should write an article on why having a website is important for your business if you want to get new customers, or even just keep your existing ones. This article summarizes all of the reasons that came to me as I wrote. I am sure there are more reasons why having a website is necessary for business, but these are the main ones that stick out to us. You can also listen to our podcast "What Is the Importance of a Website?" to learn more.
In my opinion, everyone should have a website because they are so inexpensive and yet so effective. Hopefully, my article will help you see the importance of a website for your business. Profitworks provides marketing services specializing in search engine optimization and website conversion optimization services. We Work. You Profit.
Have a website that will be search engine optimized and designed to drive sales. Learn More ->
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- Email Marketing
Email Marketing Optimization - Best Time Of Day To Send Emails For Maximum Impressions
If you are looking to do some email marketing optimization here is the right blog article for you. In this article I will look at what is the best time of day to send emails to maximize the impressions received for your marketing message. The more impressions you can receive from an email the more likely you will be to move prospects from interested to wanting to purchase. If you can get your email to deliver an open rate of 10% and be read 50 times for every 100 emails sent vs getting an open rate of 30% which results in the email being read 30 times for every 100 sent, I will take the first scenario every day. I would argue that your read rate is more important than your open rate. That is why I have decided to look at impressions per 100 emails sent in my email marketing optimization efforts.
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Best Day To Send Email Campaign
So what is the best day to send an email campaign? This is a great question to ask because by simply picking the optimal day to send your email campaign you may be able to increase the results from the campaign by anywhere from 25% to 100%. That means if you are currently getting $5,000 in sales to new customers every time you send out an email message, finding the best day to send out your email could result in an additional $1,000 to $5,000 in sales.
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- Social Media
Today's blog article on using social media contest to boost customer referrals comes from Lindsey McConnahay. In her article she outlines how to utilize social media to get referrals from from your customers, through implementing a simple contest.
