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- Email Marketing
Email Marketing Optimization - Best Time Of Day To Send Emails For Maximum Impressions
If you are looking to do some email marketing optimization here is the right blog article for you. In this article I will look at what is the best time of day to send emails to maximize the impressions received for your marketing message. The more impressions you can receive from an email the more likely you will be to move prospects from interested to wanting to purchase. If you can get your email to deliver an open rate of 10% and be read 50 times for every 100 emails sent vs getting an open rate of 30% which results in the email being read 30 times for every 100 sent, I will take the first scenario every day. I would argue that your read rate is more important than your open rate. That is why I have decided to look at impressions per 100 emails sent in my email marketing optimization efforts.
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- Email Marketing
Best Day To Send Email Campaign
So what is the best day to send an email campaign? This is a great question to ask because by simply picking the optimal day to send your email campaign you may be able to increase the results from the campaign by anywhere from 25% to 100%. That means if you are currently getting $5,000 in sales to new customers every time you send out an email message, finding the best day to send out your email could result in an additional $1,000 to $5,000 in sales.
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- Social Media
Today's blog article on using social media contest to boost customer referrals comes from Lindsey McConnahay. In her article she outlines how to utilize social media to get referrals from from your customers, through implementing a simple contest.
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- Website Design
Dramatically Expand Customer Base - Start Successfully Selling Online
This blog article titled Expand Customer Base By Selling Online is a guest post from David Rodwell. An easy way for many small businesses to expand their customer base is to start selling online. Utilizing this approach can greatly expand your borders and geographic regions your company can service. In order to obtain customer through your website though, it often takes more than just placing your products or services for sale on your website. It this article David focuses on one key ingredient you need to obtain new customers through your website....gaining the trust of website visitors.
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Sales Execution That Creates Immediate Sales - Principle #7
The Dale Carnegie golden book has taught me some great principles that have been very helpful in improving my sales efforts. The book gives some great advice can can be used to improve your sales execution efforts. This video blog is the seventh in a series that covers each of the 30 principles in Dale Carnegie's book how to win friends and influence people. This video reviews specifically principle #7 - "Be a good Listener. Encourage others to talk about themselves." By focusing on this principle I was able to close a $5,000 sale on a first meeting. Watch the video below to find out how.
