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Increase Business Sales By Using A Free Website Heat Map Tool
A great way to increase business sales is to have a lead capture form on your website. A lead capture for is a page where you get visitors to your website to give you their contact information by entering it into a form that automatically collects it for you. You can't just expect website visitors though to give you their contact information, usually you need to give them something of value in return their contact information. Things like a free report, white paper or access to special information or offers. An example of a lead capture form I have created can be found at http://www.profitworks.ca/free-marketing-plan-form. Recently I have been collecting heat map data on one of the pages that leads people to my lead capture page. Heat map data basically shows you where visitors to your website move their mouse, click and scroll. In this blog article I review how you can use this information to get more leads, which you can turn into more customers. The more leads you have, the more customers you should be able to get.
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Step By Step Sales Process - A Review Of The 16 Principles Of Influence In Sales
This blog article is a review of the 16 Principles Of Influence In Sales as outlined by Mike Schultz & John Doerr. After reading their article I thought it was a great step by step sales process review that I could benefit from by thinking about how I approach each principle. I thought my readers might be able to benefit as well so I have have included the article with my own comments for each of the 16 principles.
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- Social Media
How To Use Facebook To Advertise Your Business
In this blog article I am going to show you how to use Facebook to advertise your business, specifically I am going to show you how to set up an account and get your ads to start appearing. If you know already how to do this you may want to read my article on effective facebook advertising tips to improve the results from your current ads. Once you finish reading this blog post, that article is also probably a good one to read next. With the launch of Google+ and Google+ business pages I am sure over time Facebook advertising will become less effective as more people migrate to Google+. In the long run I think Google+ will significantly dominate Facebook if not completely wipe it out. That being said I would estimate that time is far from near and right now and for the foreseeable future Facebook is a great way to get highly targeted, low cost advertising for any small business.
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Struggling to increase business sales? Do you know what is the most valuable asset your company has? Maximizing the returns from this asset can drive significant growth....in some instances as high as 100% to 200% increases in sales....
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Top Ten Marketing Books For Small Business Owners
I have decided to this week to take a look at what I believe are the top ten marketing books that every small business owner should read. Some of the books I have read, some I have skimmed, some books I have not read and others I have studied in great detail. Of the ones I have not read I hope to read in the near future. For each book I have included a short summary of what the book is about and why I think it deserves at spot on the list of top marketing books.
