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How To Use Facebook To Advertise Your Business
In this blog article I am going to show you how to use Facebook to advertise your business, specifically I am going to show you how to set up an account and get your ads to start appearing. If you know already how to do this you may want to read my article on effective facebook advertising tips to improve the results from your current ads. Once you finish reading this blog post, that article is also probably a good one to read next. With the launch of Google+ and Google+ business pages I am sure over time Facebook advertising will become less effective as more people migrate to Google+. In the long run I think Google+ will significantly dominate Facebook if not completely wipe it out. That being said I would estimate that time is far from near and right now and for the foreseeable future Facebook is a great way to get highly targeted, low cost advertising for any small business.
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Struggling to increase business sales? Do you know what is the most valuable asset your company has? Maximizing the returns from this asset can drive significant growth....in some instances as high as 100% to 200% increases in sales....
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Top Ten Marketing Books For Small Business Owners
I have decided to this week to take a look at what I believe are the top ten marketing books that every small business owner should read. Some of the books I have read, some I have skimmed, some books I have not read and others I have studied in great detail. Of the ones I have not read I hope to read in the near future. For each book I have included a short summary of what the book is about and why I think it deserves at spot on the list of top marketing books.
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Dale Carnegie Book - Principle #9
The Dale Carnegie book How To Win Friends & Influence People has taught me some great principles that have been very helpful in improving my efforts to get customers for my clients. The book gives some great advice that can be used to improve your sales execution efforts. This video blog is the ninth in a series that covers each of the 30 principles in Dale Carnegie's book. This video highlights principle #9 - "Make the other person feel important and do it sincerely".
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Importance of Website
Last week I was thinking about the importance of a website and how many businesses don't one. Depending on what report you look at anywhere from 44% to 51% of small businesses do not have a website. When I saw this statistic for the first time I could not believe it. As I called a list of local dental offices I quickly found out that most of them don't have a website.
Now I understand these statistics may actually be true. I was shocked. It made me think I should write an article on why having a website is important for your business if you want to get new customers, or even just keep your existing ones. This article summarizes all of the reasons that came to me as I wrote. I am sure there are more reasons why having a website is necessary for business, but these are the main ones that stick out to us. You can also listen to our podcast "What Is the Importance of a Website?" to learn more.
In my opinion, everyone should have a website because they are so inexpensive and yet so effective. Hopefully, my article will help you see the importance of a website for your business. Profitworks provides marketing services specializing in search engine optimization and website conversion optimization services. We Work. You Profit.
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