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Dale Carnegie Sales Success - Principle #15
The Dale Carnegie program is probably one of the best courses there are to improve your sales skills. The course usually yields easily over a 100% ROI for anyone that takes it. This video blog is on principle #15 which is to let the other person do a great deal of the talking. For more on how to do this read our other blog article titled "SPIN Selling Questions".
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B2B Marketing Spending
Finding the right activities for B2B marketing spending can sometimes be tricky, especially for small businesses. The last thing you want to do is spend money on marketing that is not going to give you a positive return or generate more profit then its cost. Is there something you can learn by looking at what the majority of businesses are doing? By looking at what other business are doing can you determine what marketing activities would almost guarantee you a positive return on investment, if you increased your spending on them.......
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Sales Mistakes
Interested to know what the most common sales mistakes are among sales professionals. Are you or your sales team every guilty of these mistakes? Lets take a look at things from the buyers point of view to see how you and your sales management team can become more successful at closing sales.
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Marketing ROI - 15 Marketing Methods To Increase Sales With A High Positive Return On Investment Probability
Recently I calculated what the average ROI of marketing spending was of our clients across all of the marketing they do with us and on their own. I wanted to see what an average ROI should be for marketing activities. Based on the data we have it appears the ROI on one year of sales generated from the various marketing activities is 481% and on 3 years of sales ROI is 1,115%. This blog post looks at what marketing methods have a very high chance of having a good positive ROI for any business.
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SPIN Selling Questions
An interesting book I have found useful in my sales efforts is Neil Rackam's Spin Selling. In the book he outlines what questions to ask when to move prospects all the way through the buying process. If you ask the wrong questions at the wrong stage the interaction will often stall. On the other hand if you ask the right questions at the right time, you will often find the prospect quickly becomes eagerly interested in your product and excited to buy.
