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- Marketing Strategy
The 3 Biggest Marketing Mistakes Of All Time And What You Can Learn From Them
I think the biggest marketing mistake I have to have ever made was about 4 years ago when I agreed to do a small amount of work for free for a prospect. I decided to do this as part of a marketing strategy to attempt to get this particular prospect to turn into a customer. I poured in hours of time meeting with the prospect, getting things set up and working on their marketing plan. By taking this approach it diminished the value of the service I was going to be providing. As a result of this approach I not get any focus from the prospect, I did not get the information I needed to do a good job, I was unable to demonstrate value and I did not end up getting the customer. One good thing that did come from that experience was that through the process I determined that the prospect was not a good fit for us and also would have been a customer of not much value if we obtained them as a customer. I think probably the most important thing I learned though from this experience was that providing something for free is not effective if you offer your entire service for free. Free is one of the most effective marketing methods there is. There are numerous free marketing campaigns that are effective (a great example is the free coffee marketing campaign McDonalds has on). Since then we have executed successful ones as well. To make them effective we have found you need to ensure it is either on a very short period trail basis, if you offer your full product for free, or it needs to be a very small partial portion of your service only that is given away for free for a longer time period. Although we failed we were able to learn something from it which is always good. I love learning from both the best and the worst. In this article I decided I wanted to look at the worst marketing mistakes ever made so that I could make sure I never make the same mistakes. Hopefully you will find it helpful as well or if not at least interesting.
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- Sales
Techniques To Increase Your Chances Of Closing A Sale
Today's blog is a summary of some of the most useful closing a sale techniques I have learned recently. I realized I needed to improve my closing rate so I conducted some research and started putting some things into practice. Here is what I found to be the most useful.
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- Marketing Strategy
Blue Ocean Strategy - Including Examples And PDF Download
This blog article is a overview of some of the key points of the book by W. Chan Kim and Renée Mauborgne. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more. To read a more lengthy, in-depth article on the blue ocean strategy go to https://hbr.org/2004/10/blue-ocean-strategy.
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- Sales
Can You Double Your Sales By Implementing The 10 Things Top Sales Performers Do? - From Rain Today
I love football. When I first started learning about football about 10 years ago I was, and still am fascinated by the best coaches in the history of the game. This drove me to research what the best of the best coaches did. Just this morning I actually watched a clip of one of the best coaches ever in super bowl X. When I conducted me research of what made the very best football coaches the best, I found it was something VERY different from what I thought. It was something not every coach did. I guess that is what made them the best. The same holds true when I researched what top sales performers do. It is something I did not expect. Read this article to learn exactly what it is.
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- Email Marketing
Email Marketing From Title Optimization
Did you know that what you put in the from title of your email marketing campaigns can have a dramatic effect on your open rates? Recently I was testing this hypothesis and after a test have once again confirmed my email marketing from title optimization theory. In the video below I share my findings.
