Phone: 226-241-7827

  • SEO MARKETING
    • SEO Consulting for Enterprises
    • SEO Services For Enterprises
    • SEO for E-commerce
    • SEO For Local Businesses
      • Website Audits
      • Keyword Research
      • Keyword Tracking
      • Content Planning
      • Content Optimization
      • On Page Optimization
      • Strategic Link Building
      • Google Maps Optimization
    • Other Marketing Services
    • View All Marketing Services
    • Book A Meeting To Talk
  • Websites
  • Google Ads
  • Podcast
  • Resources
    • Our Top Recommended
    • Marketing Plan Template
    • SEO Checklist
    • Marketing Budget Worksheet
    • Market Leader Podcast
    • Marketing Insights
      • Start Here
      • Latest Articles
      • Website Traffic & SEO
      • Marketing Strategy
      • How To Grow Revenue
      • Website Design
      • Online Advertising
      • Social Media
      • Email Marketing
      • Other
      • Blog Article Search
    • SEO Knowledge Center
    • The Ultimate Guide To SEO
    • Competitor Review
    • Profitworks TV
  • Who We Are
    • Focused On Your Sales Results
    • Team Of SEO Specialists
    • SEO Expertise
    • Hard Work, Integrity & Transparency
    • We Are Diligent - Testimonials
    • Results
    • Digital Marketing Careers
    • Return To Home Page
  • Let's Talk
  • Print
  • Email
Details
Marketing Strategy

The 3 Biggest Marketing Mistakes Of All Time And What You Can Learn From Them

I think the biggest marketing mistake I have to have ever made was about 4 years ago when I  agreed to do a small amount of work for free for a prospect. I decided to do this as part of a marketing strategy to attempt to get this particular prospect to turn into a customer. I poured in hours of time meeting with the prospect, getting things set up and working on their marketing plan. By taking this approach it diminished the value of the service I was going to be providing.  As a result of this approach I not get any focus from the prospect, I did not get the information I needed to do a good job, I was unable to demonstrate value and I did not end up getting the customer. One good thing that did come from that experience was that through the process I determined that the prospect was not a good fit for us and also would have been a customer of not much value if we obtained them as a customer. I think probably the most important thing I learned though from this experience was that providing something for free is not effective if you offer your entire service for free. Free is one of the most effective marketing methods there is. There are numerous free marketing campaigns that are effective (a great example is the free coffee marketing campaign McDonalds has on). Since then we have executed successful ones as well. To make them effective we have found you need to ensure it is either on a very short period trail basis, if you offer your full product for free, or it needs to be a very small partial portion of your service only that is given away for free for a longer time period. Although we failed we were able to learn something from it which is always good. I love learning from both the best and the worst. In this article I decided I wanted to look at the worst marketing mistakes ever made so that I could make sure I never make the same mistakes. Hopefully you will find it helpful as well or if not at least interesting.

The 3 Biggest Marketing Mistakes Of All Time

 

Read more ...

  • Print
  • Email
Details
Sales

Techniques To Increase Your Chances Of Closing A Sale

Today's blog is a summary of some of the most useful closing a sale techniques I have learned recently. I realized I needed to improve my closing rate so I conducted some research and started putting some things into practice. Here is what I found to be the most useful.

Read more ...

  • Print
  • Email
Details
Marketing Strategy

Blue Ocean Strategy - Including Examples And PDF Download

This blog article is a overview of some of the key points of the book by W. Chan Kim and Renée Mauborgne. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more. To read a more lengthy, in-depth article on the blue ocean strategy go to https://hbr.org/2004/10/blue-ocean-strategy. 

Create your own market winning business strategy for free. Learn more ->

 

Blue Ocean Strategy

Looking to develop a Blue Ocean Strategy for your business, click here

Interested in buying the book? Go to  https://hbr.org/product/blue-ocean-strategy

Read more ...

  • Print
  • Email
Details
Sales

Can You Double Your Sales By Implementing The 10 Things Top Sales Performers Do? - From Rain Today

I love football. When I first started learning about football about 10 years ago I was, and still am fascinated by the best coaches in the history of the game. This drove me to research what the best of the best coaches did. Just this morning I actually watched a clip of one of the best coaches ever in super bowl X. When I conducted me research of what made the very best football coaches the best, I found it was something VERY different from what I thought. It was something not every coach did. I guess that is what made them the best. The same holds true when I researched what top sales performers do. It is something I did not expect. Read this article to learn exactly what it is.

10 Things Top Sales Performers Do

Read more ...

  • Print
  • Email
Details
Email Marketing

Email Marketing From Title Optimization

Did you know that what you put in the from title of your email marketing campaigns can have a dramatic effect on your open rates? Recently I was testing this hypothesis and after a test have once again confirmed my email marketing from title optimization theory. In the video below I share my findings.

Read more ...

  1. Increase Website Traffic & Rankings - The 7 Keys SEO Tasks
  2. Tips To Grow Your Business
  3. Blue Ocean Strategy Examples & Return On Investment
  4. Twitter Leads?

Page 27 of 52

  • Start
  • Prev
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • Next
  • End

Profitworks Small Business Services Inc. a company that provides search engine optimization and website conversion optimization services which increase the amount of sales generated from a website. Profitworks is a company built on the values of integrity, hard work, doing things better than they have ever been done before and the utmost commitment to our customers. The focus of our all of our services is to provide a positive return on investment to our customers.

 

226-241-7827
 

 

Waterloo ON, Canada
 

 

 
info@profitworks.ca
facebook twitter google linkedin
 
Learn
Marketing Strategy
How To Grow Revenue
How To Grow Traffic
Market Leadership
Marketing Services
SEO For Small Business
SEO For E-commerce
SEO For Enterprises
SEO Consulting
Customer Support
Sales & Support
Resolve An Issue
Technical Support
Billing
Technology
Google Analytics
Google Search Console
Bing Webmaster Tools
Web Visitor Identifier

 

Profitworks Values
Hard Work
Integrity
Transparency
Company
About Profitworks
Careers
Privacy Policy
Contact Profitworks
Profitworks Logo