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- Online Advertising
Google Advertising Not Working? Try Negative Keywords
About a month ago I discovered something that transformed the performance of my advertising campaigns.....negative keywords. This article titled "Google Advertising In Waterloo Not Working? Try Negative Keywords" explains everything I have learned about negative keywords so far.
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- Email Marketing
Email Marketing Best Practices For Business To Business Email Newsletters
Email marketing has been proven to be one of the top three return on investment marketing methods consistently over the last 3-5 years. In my mind every business should be using email marketing to promote their business. In this blog article we outline some of our best practices for email marketing and the studies that we conducted to come to these conclusions.
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- Other
Waterloo Advertising - Linkedin Does Not Work
Yes that is correct. Linkedin Ads do not work to generate new customers. I this video blog I review a Waterloo advertising test I completed using linked in for one of my customers. In short, the results were very disappointing.
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- Sales
How To Build Trust With Your Customers - Seven Practices Every Small Business Owner Should Embrace
This guest post it written by someone who is an excellent writer, a veteran client relationship professional with over 20 years experience, and an expert on building trust in business relationships. I am extremely excited to be able to feature them on the Profitworks blog. Today's guest post is from the outstanding author Andrea Howe, who is the co-author of book The Trusted Adviser Fieldbook. To learn more about Andrea read here full bio by going to http://trustedadvisor.com/consultants/andreahowe.
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- Marketing Strategy
Blue Ocean Strategy Formulation - The Four Principles Of Strategy Formation
This blog article is a summary of the book by W. Chan Kim and Renée Mauborgne. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more.
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