- Details
- Marketing Strategy
Blue Ocean Strategy By W. Chan Kim And Renee Mauborgne - A Simplified Book Summary Of How To Execute A Blue Ocean Strategy
This blog article is the third in a series of five blog articles on the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. In this third article you will learn the keys for how to execute a blue ocean strategy.
- Details
- Website Traffic & SEO
The Smart Passive Income Blog By Pat Flynn - Website Marketing ROI Case Study
Websites can drive significant ROI for a business. Especially blogging and having a podcast if they offer high value content that your target market is desiring. A prefect example of this in action is The Smart Passive Income Blog & Podcast by Pat Flynn. Pat Flynn is an online marketing genius and many of the things I have learned about website marketing has come from him. In this blog article we take a look at the ROI he has been able to generate blogging and recording Podcasts.
- Details
- Online Advertising
Google Advertising Not Working? Try Negative Keywords
About a month ago I discovered something that transformed the performance of my advertising campaigns.....negative keywords. This article titled "Google Advertising In Waterloo Not Working? Try Negative Keywords" explains everything I have learned about negative keywords so far.
- Details
- Email Marketing
Email Marketing Best Practices For Business To Business Email Newsletters
Email marketing has been proven to be one of the top three return on investment marketing methods consistently over the last 3-5 years. In my mind every business should be using email marketing to promote their business. In this blog article we outline some of our best practices for email marketing and the studies that we conducted to come to these conclusions.
- Details
- Other
Waterloo Advertising - Linkedin Does Not Work
Yes that is correct. Linkedin Ads do not work to generate new customers. I this video blog I review a Waterloo advertising test I completed using linked in for one of my customers. In short, the results were very disappointing.
