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- Social Media
Social Media ROI And The Answer To How You Should Use It For Your Business
In this article we take a quick look at what kind of ROI companies are seeing from various social media sites including Facebook, Google+, Twitter, Linkedin and Youtube.
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- Other
Sales Techniques Tips
This blog article is all about sales techniques tips to increase your closing rate. Sometimes it really is the simplest things that can have the greatest impact. Below is a list of things you can do, to make prospects more likely to buy from you. The list shows results from a survey completed by buyers indicating what actions make them more likely to buy from a seller.
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- Sales
SPIN Selling Questions - Determine Buyer Needs
This is the second article in a four part series on Neil Rackam's book Spin Selling. In the book he outlines what questions to ask when to move prospects all the way through the buying process. If you ask the wrong questions at the wrong stage the interaction will often stall. On the other hand if you ask the right questions at the right time, you will often find the prospect quickly becomes eagerly interested in your product and excited to buy. The second type of question to ask is all about identifying problems to determine buyer needs.
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- Email Marketing
Email Marketing Open Rates
Increasing your email marketing open rates can lead to increased sales. But what is even a realistic open rate to aim for? Below are industry averages from previous years as well as some tips for how you can increase your open rates.
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- Website Traffic & SEO
How To SEO Tips - Search Engine Optimization 101 For Small Business Owners
Recently I have heard from a lot of small business owners that they are not clear of what search engine optimization is or that they have never even heard of search engine optimization. This presentation is an overview of search engine optimization and how to increase the ranking of a website in search engines. The presentation simplifies SEO into plain English so that any business owner can understand what it is, what it is not, how it impacts their business and how they can improve the search engine optimization of their website.