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What To Look For In A Marketing Hire And How To Cut Your Marketing Costs And Improve Your Sales Results

Want to know how to cut your marketing costs in half and at the same time improve the results from your marketing spend? This podcast has the secret along with what to look for when hiring a person for a marketing manager or marketing director role.

 
 
 
 
 
 
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The Funniest Thing I Have Ever Seen Related To Marketing

This iconic television commercial and slogan from the 80's literally had me and most of my contemporaries rolling in the aisles. Want to know what it was? Listen to find out.

 
 
 
 
 
 
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Work On Your Business, Not In Your Business - Business Strategy Planning

Why it's important to review and rework your business strategy more than once a year, what best in class business strategy planning should look like and what it should include.

 
 
 
 
 
 
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Volkswagen - How Did They Recover from Their 2015 Emissions Scandal and What Is Their Marketing Strategy Going Forward?

Volkswagen was founded by the German government in 1937 to mass produce a low-priced car for the people and by 2015 it had grown to being the world's largest car manufacturer. However, in that same year, it was discovered that they had been using illegal software installed in their vehicles that could detect when regulators were doing emissions tests and adjust the results so they the vehicles would pass. Many analysts thought the the auto giant would never recover, however they have. So how did they do it? Listen to find out.

 
 
 
 
 
 
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How To Use Marketing To Attract Employees or Sub Contractors

Wondering how to attract high quality employees or sub contractors to apply to work for your company? You are in luck, this podcast is for you.

 
 
 
 
 
 
  1. Mercedez Benz - What Their Marketing Strategy Is And How You Can Use It In Your Business
  2. Coca Cola - What Their Marketing Strategy Is And How You Can Use It In Your Business
  3. Nike - What Their Marketing Strategy Is And How You Can Use It In Your Business
  4. Samsung - What Their Marketing Strategy Is And How You Can Use It In Your Business - Part 2