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Why is YouTube Video Engagement Important?
Guest Post By Paul Stainton
Video engagement is a metric that gauges the total number of YouTube videos or channel views. As a result, YouTube video engagement is crucial to monitor as it determines both popularity and reaches.
And why is it important to perform well on YouTube? Although you may think of it as just a place to watch cat videos, with its approximately 2.6 billion active users, YouTube is considered the second most popular search engine in the world.
It is also the most trusted social commerce platform in the US, according to eMarketer.
Why Is YouTube Video Engagement Important?
The purpose of YouTube video engagement is to monitor the number of visitors and other variables. Finding the engagement rate–which is part of YouTube analytics–is the critical outcome of this exercise. To raise your engagement rate, you need to have a reasonable amount of clicks, shares, comments, and likes (which is a crucial point for an aspiring YouTuber).
The usual method for calculating engagement rate is adding the total number of likes, dislikes, shares, and comments and dividing it by the total number of subscribers. So, why is it essential to determine engagement or engagement rate?
Instead of just focusing on specific categorical variables like the number of likes, comments, shares, etc., the engagement rate is an all-inclusive metric that offers a more detailed account of content effectiveness on your YouTube channel. It is a valuable statistic to assess the degree of audience participation and learn more about the value of the content.
YouTube engagement rates and other metrics are found in the YouTube Dashboard. If you’re looking to save time on manually pulling those stats, use a reporting tool with a customizable YouTube Dashboard feature. This will evaluate the effectiveness of your channel and videos and the viewing habits of your audience.
There are various approaches to increasing YouTube engagement. Even well-known brands haven't always used the right tactics for creating and distributing their videos on the world's biggest video platform. After all, there are a lot of factors for video creators to consider. Learn how to enhance YouTube video engagement in the following section.
8 Ways to Increase YouTube Video Engagement in 2022
Follow these eight measures below to increase your YouTube video engagement in 2022, boosting your channel’s presence across the network.
1. Explore Topics and Keywords Properly
Many YouTubers don't do proper topical research. When that falls short, you also miss out on keyword research. As with SEO and blogging, keywords are crucial for video marketing. Several tools are available to determine YouTube keywords, which will also assist in creating a compelling topic.
Even if you don’t use a dedicated video keyword research tool, spending a bit of time in the world of keywords can make a big difference in the world of YouTube. After all, what people search for on Google often aligns with how they search on YouTube.
As you can see from the example below, many variations of the same core keyword can be tackled with a YouTube video, so picking the one that aligns best with your target audience and your video strategy is a winning combination.
That’s why a keyword tool like Semrush can be invaluable to your YouTube creation, posting, and engagement strategies.
Finding topics and creating relevant YouTube content that will engage your audience makes a finely-tuned video machine that can drive awareness and brand affinity.
Ahrefs Keywords Explorer, Kparser, and Google Trends are popular tools for researching keywords for YouTube. A well-known all-in-one digital marketing tool called Kparser can also assist with topic and tag generation.
2. SEO for YouTube Is Vital
The foundation of the explosive growth in YouTube engagement is SEO. Applying keywords for your video's niche should not be ignored in this SEO process and subsequent keyword optimization. The most popular keywords help the audience quickly reach your videos when enabled.
After all, you want your video to be found by the people who would be interested in its content.
Relevant keywords should be incorporated into your video's title, description, and scripting. This activates the YouTube algorithm and aids in increasing the visibility of your videos. This is especially important to reach a target audience that inputs comparable search queries or keywords.
3. Thumbnails Should Be Engaging
Having a poor thumbnail (or none at all) for your YouTube video makes no sense. According to experts, a stunning bespoke video thumbnail might decide whether a visitor clicks through to your video. Therefore, it’s no surprise that most popular YouTubers concentrate on making attention-grabbing thumbnails.
And it pays off. As you can see from this example, thumbnails grab attention also–typically-grab-engaged watchers.
When creating a YouTube thumbnail, the creator has the chance to explain why the audience should pick their video briefly. Therefore, you must put quality time into creating the thumbnail to instantly capture the audience’s eye.
4. Create Short Videos
Short videos are becoming increasingly popular because they are easy and quick to watch, especially if they contain crucial information or humorous aspects. It is vital to cooperate with YouTube's dedicated Shorts feature now that it exists.
Because YouTube is frequently viewed through mobile devices, short video content is accessible to your intended audience. Anyone can reach a new audience using YouTube Shorts by simply utilizing a mobile phone or the Shorts camera in the YouTube app.
But how short is short? That depends on the type of content being consumed.
Although the average has been around 11-12 minutes for several years, blog content in a video format typically comes in at less than 9 minutes. A recent study by TechSmith showed that attention spans are shrinking, and most YouTube viewers prefer informational videos to be 3 to 4 minutes or 5 to 6 minutes in length.
5. Impress Your Audience With an Impeccable Intro
YouTube intro videos are brief opening sequences appearing before a site video. They often contain the name of the YouTube channel, brief history, animated bio, and any music that goes with them. Experts on YouTube advise against creating intros that are longer than 10 seconds.
Take Doctor Mike, YouTube’s medical phenomenon, as an example. He does a great job of explaining–in the first few seconds–precisely what you are about to watch in the first few seconds.
Initial impressions are crucial on YouTube. In video marketing, this is even more important because the audience gets to know you firsthand from your video only. If your video doesn't get the audience interested immediately, they probably won't watch it all the way through.
6. Delivering With the Strongest CTA
Any marketing content–including YouTube videos–should have a call-to-action (CTA). Most often, these fall at the end of the video and can be used to promote additional video content or off-YouTube resources such as further information on the topic or the product.
Using Doctor Mike as an example, you can see how he has created a cross-promotion to his other video, and a subscribe icon to encourage users to sign up for notifications about future videos.
Users may find it difficult to understand how to purchase a product or service without strong CTAs. The CTA should always be placed near the conclusion of your video to ensure smooth operation. Specify what your audience should do after watching the video with a strong CTA.
7. Interact With Your Audience
Interacting with your audience in the comment section will help you to enhance YouTube video engagement. Personal inquiries are not necessarily bad, so asking the audience about their preferences, tastes, and routines will help you get to know them better.
After all, people often love talking about themselves.
You will gain a deeper understanding of your audience and have more insight to create relevant content accordingly. Make sure that the question aligns with the video content and your brand.
8. Work Along With Other YouTube Artists and Brands
Partnerships are a great way to become part of the YouTube ecosystem. Either an expert from your business can join a popular YouTuber to discuss a topic where you have expert insights, or vice-versa.
The ultimate objective of a YouTube collaboration with another creator or brand is to persuade their audience to view your video content, so finding the right collaborator is essential for success. To increase the likelihood of brand recognition, partner with video creators with similar interests to your company, or a connection to your audience.
For example, if you’re company offers athletic footwear, partnering with a popular fitness expert is the perfect opportunity to align on the audience and the topic.
Additionally, you should evaluate the other person's audience to make sure they would enjoy your content. Suppose most of your content is geared toward middle-aged women in the USA, and the fitness guru you’re thinking about targets millennial males in Australia. In that case, it likely isn’t a match–no matter how many subscribers they may have.
Final Thoughts
These eight strategies will help drive higher levels of engagement for your YouTube videos and your channel s a whole. Remember to monitor your YouTube engagement metrics as you test these strategies. After all, what works for another company isn’t guaranteed to resonate with your audience.
The bottom line is that you must be consistent with your YouTube postings. Start with one video each week, and work your way up to two or three, based on the advice from digital marketing professionals.
Last but not least, don't worry about the critical comments and dislikes. Even the dislikes can boost viewership and traffic to the video. Hence, the naysayers can dislike your videos, but the YouTube algorithm is designed to drive more viewers to the video/channel. As the saying goes, ‘there is no such thing as negative publicity.’
Author Bio:
With over 20 years of experience in digital marketing, Paul Stainton is an expert at creating brand value through transformation and eCommerce strategies. He has extensive knowledge about go-to-market execution and demand generation within B2B and B2C Markets. He is currently the Director of Content and SEO at AgencyAnalytics, a client reporting platform built for marketing agencies.
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Setting up an online store may push you to decide on a variety of objects. The significant part of it is deciding the eCommerce platform that would become the foundation of your online presence and business venture.
If you try to search the web, you can come across numerous options however, Magento or WooCommerce is discussed the most as competitors for acquiring a higher market share. Shopify is a big no for businesses that are not interested in paying a hefty amount every month in terms of website setup. Similarly, there are issues with other eCommerce applications as well.
Magento stands out for its well-built structure and eCommerce readiness while WooCommerce has garnered a user base because of its simple user interface that can easily be installed and managed from WordPress dashboard. Both platforms provide open-source code for developers and store owners to carry massive changes and customization for molding the structure and design exactly how they need. Both have their assets and liabilities that may help you prefer one another. This article highlights some of the core features along with advantages and disadvantages for a detailed comparison of Magento Vs WordPress WooCommerce.
What makes WooCommerce different than Magento?
WooCommerce rose to fame in recent years. However, Magento is among the leading eCommerce solutions. Both are developed with the view to facilitate merchants in setting up a website. However, WooCommerce relies heavily on the WordPress CMS platform, but Magento is a standalone platform that owns its dignified identity.
Magento, being a pioneering platform, is rich with practically useful features that any eCommerce website may need in the beginning. A comparison of WooCommerce Vs Magento is useful only if a merchant knows the requirements and scope of his or her online business. Both the platforms serve the same purpose. However, it is the individual goals of every enterprise that sets points for taking a final decision. For your help, this article draws a clear line between Magento Vs WooCommerce platforms for you to seek assistance.
WooCommerce
WooCommerce has acquired a major portion of the eCommerce market because of its simple and easy user interface. However, it is not a dedicated and standalone solution for setting up online stores. It is a plugin that can be installed on a WordPress-powered website. WordPress is one of the most popular CMS platforms that are exclusively developed for blogging websites.
With the introduction of WooCommerce, the platform proved to be useful for merchants as well because a simple website can be transformed into a fully functional online store with a mere plugin installation. Websites that are already developed in WordPress technologies find it easier to turn the same website into an eCommerce one. It saves them a lot of time and money.
The simplicity of WooCommerce is the key attribute behind its success and popularity. It is easy to use, understand, and manage. An online store does not require expert personnel to update and maintain a WooCommerce website. The easy customization options allow store administrators to make the changes themselves. Its lightweight application is also an advantage as the merchants are not required to spend a lot on bulky hosting and continued services of speed and performance optimization.
Core Features
- Easy and simple user interface
- Quick setup and installation
- Supports a great number of products
- Free and premium plug-ins in abundance
- Easy integration of different payment gateways
- A vast collection of customizable themes – free and low cost
- Simple maintenance
Advantages of WooCommerce
- Free and open-source platform to use
- Simple user interface for staff to follow
- WordPress users can easily understand WooCommerce
- Useful documentation for users to seek help from
- Affordable for any kind of business to take a start
- Integrate Google analytics with a simple plugin or code insertion
- SSL supported for extra security
Disadvantages of WooCommerce
- Limited eCommerce features
- Difficult to manage orders in high volume
- Reliance on WordPress
- Hard to expand and scale-up an online business
- Need to install a plugin for the slightest of eCommerce functionality
- Installing plugins can create version conflicts
- Free themes and extensions are highly vulnerable to cyber attacks
- Do not allow complex catalog management
Magento
Magento is an incredible platform that is purpose-built for setting up eCommerce websites. It is considered one of the pioneering eCommerce platforms known for its free and open-course edition. In addition to its free edition, previously called a community edition, Magento has an up model names Magento Commerce. The premium edition can either be hosted on a self-managed server or a cloud server managed by Magento itself. It comes with built-in advanced functionalities that are not available in other eCommerce platforms.
Magento is developed with absolute consideration of business scalability. Anyone can set up a small-scale online using this amazing platform and expand as the business grows. It allows adding multiple categories and stores without any difficulty. It is an unmatched platform for setting up a multiregional and multilingual website. Businesses that aim to operate across borders and reach out to people across different cultures and ethnicity can utilize the functionalities of the platform. It even allows merchants to manage multiple websites from a single dashboard. Thus, Magento is a goldmine for entrepreneurs looking for an ultimate enterprise management solution.
Core features
- The strong and purpose-built structure
- Basic to advanced eCommerce features
- Extensive and supportive community
- A massive collection of extensions
- Easy third-party extension integration
- A series of supported APIs
- Simple user interface
- Easy product and category management
Advantages of Magento
- Independent and stand-alone eCommerce platform
- Increased scalability with MVC framework
- Start low, get traction, move confidently
- Freedom to choose among open source, commerce, cloud versions
- A helpful community to address any issue you may face
- skilled and experienced agencies tailor the right solutions
- multiple solutions for a single problem
- Suitable for both B2B and B2C models
- Customer-focused product and landing pages
- Impressive order management
- Improved features for payment and shipping processes
- Promotion and marketing tools
Disadvantages of Magento
- Expensive to host and setup
- Difficult for a common staff member to use and manage
- The lesser focus for websites that manages heavy content
- Expert and trained staff required for managing the website
- Extensions and tools can be expensive
- Migration to any other platform can be a new beginning
WooCommerce Vs Magento: Which one is the best?
Considering a platform the best of all is a bit difficult as both of them have different domains despite being eCommerce development applications. Magento comes as a priority for large businesses where they don't have to play havoc with their online venture. People who want to lay down a strong foundation right from the first day of their virtual business are likely to choose standalone and purpose-built platforms like Magento. However, people with small budgets who like to invest a minimum on website setup will love WooCommerce to be their sole eCommerce platform. Such people are not clear about their vision and goals as all of their business expansion and growth plans depend upon the return. They will look into expansion only if the website generates revenues.
Magento can be considered the best for providing a fully functional eCommerce platform with lots of advanced features. It is suitable for businesses that need to manage an extensive catalog, reach out to clients with a business-to-business model, and integrate lots of Magento extensions and APIs. WooCommerce on the other hand matches the needs of content-rich websites. For example, news agencies and blogging businesses where they aim to sell is useful and high-authority content with a secondary option of projecting products in its eCommerce section.
Conclusion
Magento is a premium eCommerce development platform with an option to try the free version and move on to other official options. A merchant if unable to find a reliable developer can seek official Magento partners or let the, On the other hand, WordPress has no such option available even it's founding company also takes some of the serious issues for granted. These were some of the key differences. However, the final decision still depends on the nature and scope of your business. Every business is different with a separate identity and user base that's why one eCommerce platform does not fit into everyone's expectations.
