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- Email Marketing
How To Measure Your Email Marketing ROI
If something does not make you money why would you spend money on it? Knowing your email marketing ROI is important because no businesses wants to be spending time and resources on activities that are not delivering additional profit to a business. Now in the case of email marketing I doubt that it would ever not deliver additional profit. Knowing the ROI of your email marketing can also help you determine if you should be putting more focus behind your email marketing campaigns, or placing that focus behind a different marketing initiative that generates a better return for your business.
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- Social Media
The Immense Benefits of Social Media Engagement with Customers
The benefits of social media and how you should use it to engage with your customers is probably not what you think. Click and read this article now to learn what the real benefits of social media are for your business and how to best utilize it to gain new customers and grow sales.
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Small Business Marketing Terms Dictionary
If you are unsure of what a particular marketing term used on this blog, on the web, or by other business people means, you now have a resource to confirm the meaning. Just use this small business marketing terms dictionary. Be sure to bookmark this page as, this dictionary will be updated with additional terms and definitions over time.
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The Benefits Of Customer Relationship Management Systems
This article on the benefits of customer relationship management systems is a guest post by Melissa Schelter. Melissa was an intern at Profitworks for 3 weeks in April as part of her business schooling at St. Lawrence College. Here is the article.
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- Marketing Strategy
Sales model - How To Increase Sales - Blackberry Example
As a follow up to my article Where RIM's Blackberry Mobile Fusion For Small Business Went Wrong I am going to provide more ideas for Blackberry for how they can improve their business. Being a Waterloo resident I would like to help this company that is such a large part of our community. The best way I figure I can help is provide ideas to help increase sales. I am not sure if any blackberry executives will read this but if they do feel free to use any of the ideas I have presented. They were put here specifically for you to use, if you wish.
