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How to Become the Leader in Your Market
Great companies are market leaders. Amazon, Apple, Coca-Cola, and Snapchat are examples that all lead their industry. What makes them great is a combination of people, strategy, execution, and purpose. Small and Medium-sized Enterprises (SMEs) must identify 3 priorities in each area of people, strategy, execution, and purpose. In the people category, these companies leverage individuals who see their jobs as an integrated role, strategy allows companies to go places they've never been before, and purpose enables organizations to be connected to something bigger than their products and services. Yet one theme we find with each of these great market leaders is that almost all have a strategic partnership with marketing agencies. For companies looking to take market leadership, work to refine what your company is great at along with developing a unique corporate mission that goes beyond great products and services. In this article, we look at which qualities make a market leader. With one insightful example after another from companies that are market leaders, we identify strategies for how your organization can become the market leader, the benefits of being a market leader, and how you can get the help to get there.
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"Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions, and successful execution.”
Tom - Business Owner & Customer
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Small Business Bookkeeping Software
Picking the small business bookkeeping software you will use for your business can be a big decision. Once you select a software program it can be very difficult and costly to switch systems later if you are unhappy with your selection. That is why it is a good idea to thoroughly review all of your options before making the decision for your small business. To get a free small business accounting program go to the bottom of this post.
Some of the key factors that should be reviewed when selecting a small business bookkeeping software program for your small business are....
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The Beginners Guide To Email Marketing
Every business should use email marketing because it has a high return on investment, it is easy to do, it is low cost and it creates high quality leads. Imagine you're a small business that's looking to create more sales through a form of digital marketing. On one hand, your could invest your time and money into social media marketing which could result in a return of $12 for every $1 spent, or you could invest your time and money into email marketing which averages around a $40 return for every $1 spent. Now, where would you prefer to spend your time and money? In this blog article and podcast, we're going to walk you through what email marketing is, why you should be investing in it, how it works, and we'll provide you with a ton of tips to help you get started!
Profitworks provides SEO services and Email Marketing services. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!
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The Importance Of Small Businesses
Small business in Ontario (classified as those businesses with 50 or less employees) account for 22% of Ontario's GDP. That is almost a quarter of the province's GDP or in other words if Ontario produces $1 worth of goods about 25 cents comes from small businesses. When you think about this fact it is really mind boggling.
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How Search Results Clicks are Distributed - SEO vs PPC - Chapter 2
About 94% of the first page results clicks are for SEO versus 6% PPC while users have a bias for only reading less information across the screen as they move down the search listings based on the F pattern eye-scanning behaviour of Google users. This article provides a deep dive into available data on search distribution. Readers will understand how clicks are distributed when it comes to search results layout, search rankings, and also distribution for local SEO. This article is paired with a companion podcast in which we discuss the differences in click distributions between SEO (Organic or Search Engine Optimization) and PPC (Pay Per Click Ads). Be the leader in your market by improving your marketing and website performance, purchase profitability today.
