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- Marketing Strategy
Steve Jobs' Marketing Strategy - You Can Use It For Your Business
For your marketing message to be successful and to build a powerful brand, you need to communicate values in your marketing, not just product features or benefits. When you do this you have to be very clear and have a single message. This is the view Steve Jobs had on marketing and advertising. Everyone knows Steve Jobs was the entrepreneur, inventor, and brains behind the rise of Apple, which poised Apple to become one of the most valuable brands and most successful companies in the world. A large part of Apple's success is due to its marketing. Apple as of today (2016) is the 9th largest company in the world measured by revenue at $234 Billion dollars in revenue. Needless to say, Apple's marketing has been successful. In this blog, we review one of his most famous talks on marketing and comment on it.
Profitworks mall Business Services Inc. is a company that provides marketing services specializing in marketing plans, website conversion optimization, and SEO services. We work on your behalf to make you the leader in your industry. If you're interested in striving to become the best in your industry, we might be a good fit for you. We love working with great business leaders who own their own companies. Click here to get in contact with us today!
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I started my first Linkedin advertising campaign yesterday. It is rather impressive what you are able to do with advertising on Linkedin.
Here is one version of the ad from my first campaign.
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- Website Traffic & SEO
Google Ranking Factors - What We Believe To Be The Top 10 Ranking Factors
You could be missing out on up to 62% of your market if you are not ranking well in search engines like Google. How do you rank higher? To do this, you need to know what google looks at to determine which pages rank where. This is hard to know for sure as Google never shares this information directly. We have a pretty good idea, though. We believe the top 10 factors Google uses to determine page rankings in search engine results are content quality, number of total backlinks, RankBrain, click through rate, relevant terms in the content of the page, number of social media shares, domain search visibility, number of referring domains, content freshness, and length of URL. To learn how we came to this conclusion and what data we used, continue reading this article.
Profitworks provides marketing services specializing in Search Engine Optimization, which is one of the highest average ROI marketing mediums available. If you're interested in giving your website a boost to the top of Google, click here to get in contact with us today!
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Based on some research I have done, here is a list of the top 20 employers in Kitchener - Waterloo as of November 2010.
This list estimates the number of residents from Kitchener and Waterloo and the surrounding area that each company employs. These numbers exclude international employees and employees in other major centers such as Toronto.
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- Email Marketing
Email Marketing vs Social Media Marketing - Which Provides Better Value
In our opinion (and the opinion of other experts) email marketing remains one of the highest returning marketing options available. But like Martin Zhel stated in his article on mailmunch.com, "Email marketing and social media marketing are like apples and oranges", so while we can compare their numbers it's always important to remember that every business is different and the effectiveness of a marketing method can depend greatly on the context it is implemented in. In this blog article and podcast, we're going to compare and contrast Email Marketing with Social Media marketing to help you decide which may be the best option for you!
Profitworks provides Email Marketing services which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!
