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Learn About The Return On Investment Of SEO

 Use Profitworks' search engine optimization and conversion optimization services to grow your business' revenue.

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Not sure what SEO (Search Engine Optimization) is? Click here to learn more.

 

The Definition Of Return On Investment (ROI)

Return on investment is a measure of how profitable something is. It is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate return on investment (ROI), the benefit or return (ie. profit) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

Marketing ROI = (Additional Profit From Marketing - Cost of Marketing)/Cost Of Marketing

 

"I've found Profitworks to be tenacious and adaptable to the challenges our industry posses"

Blair - Business Owner & Customer  

 

Why Search Engine Optimization Services (SEO) Delivers Such A Good ROI

Pay Once Recurring Benefit Marketing Method

Most marketing methods a are a pay once benefit once marketing method. For example you pay once to have an add in a newspaper and once your ad runs the benefit from that marketing spend ends. With search engine optimization it is a pay once, benefit indefinitely marketing method. That is that the benefit you receive from the search engine optimization you do today will benefit your business tomorrow, and the day after and the day after etc. Since SEO delivers this type of recurring benefit it continuously delivers additional sales for your business for that single amount of SEO work. If you are doing SEO work continuously on your website the recurring benefit compounds and grows each month. Since SEO is unlike most other marketing methods in this regard, it leads to a higher than average ROI. If you would like to get the power of SEO working for your business click here to book an appointment to discuss and see if our services would be a good fit for your business. 

 

The Buying Process Today

Today 93% of purchases start with an internet search*. As such it is paramount that your website rank high in search engines for what search phrases buyers are searching. Given that search is where most people look to when they want to buy something it is no surprise that search engine optimization has a higher than average return on investment among marketing mediums.

*Source: Marketo: http://blog.marketo.com/2012/03/b2b-marketing-in-a-downturn-part-1-lead-generation-and-nurture.html

 

Low Cost Per Impression

The average cost per marketing impression is over $8.00 for television, over $6.00 for magazines and over $4.00 for radio. The cost per impression for long term website optimization is usually under $2.00 per impression. Search engine optimization is a much lower cost medium to have your message presented to potential buyers. Since the cost to display your message to buyers is so much lower with search engine optimization it makes generating a higher return on investment much easier. To learn more about how SEO compares to other marketing methods book an appointment with us to discuss. 

 

SEO Is A Very Interactive Marketing Method With Endless Possibilities

The amount of things you can do on a website is almost endless. On a website you can display things visually with static images, you can show videos, you can make objects move, you can play music or other audio. Many marketing methods are limited to either static images (ie magazines, direct mail), sound (ie. radio) or video with no interaction (ie. TV). With a website you can do all of this and allow the prospective buyer to interact with your content. When interacting with the content the prospective buyer can select what topic or product they would like more information on, which is not the case in many other marketing methods. Since websites are so much more interactive than many other marketing methods it gives SEO a distinct advantage to delivering a higher ROI. 

 

Better Tracking And Analysis Tools Than Other Marketing Methods

With our service we employ very detailed tracking and analysis tools using the power of IP technology and the internet. These tools allow us to have much more accurate tracking tools to draw a direct connection between how the visitor found your website, what they did on your website and track the resulting sales impact from your website. Hands down search engine optimization provides the greatest amount of data, tracking and analysis tools of any marketing method, hands down. No more guessing as to the impact your marketing is having. With your tools we can show you exactly how much it has increased sales. If you would like to learn more about how we can implement these tools and processes for your website, contact us today. 

 

If you don't fully understand what we do or what the definitions are of some of the terms we have referenced on this page that is okay. We would be happy to discuss with you, explain things further and educate you a little bit about the basics of search engine optimization. You can also learn the basics of search engine optimization by clicking here. If you prefer to talk to someone rather than read give us a call to learn more about search engine optimization and how it works. We are always open to discussing with people to help them understand SEO. 

 

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Free Marketing & Sales Tips

If you are not interested in our services but you would like to grow your customer base we also provide free marketing and sales tips. To receive these free insights as they are published enter your email in the box below.

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Turn Website Traffic Into Sales

 Use Profitworks' search engine optimization and conversion optimization services to grow your business.

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Not sure what SEO (Search Engine Optimization) is? Click here to learn more.

 

"Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions and successful execution” 

Tom  - Business Owner & Customer

 

Who This Service Is Not For

(If You Meet Any Of The Below Criteria Our Service Will Not Be Good Fit For Your Business)

People who are not concerned about a positive return on investment.

People who do not like doing business meetings over Webex and/or video conference.

People who think their website is not important to their business. 

People who do not put a high importance on customer service in their own business.

Businesses whose average value per sale is less than $3,000 per sale. 

 

 

How We Turn Website Traffic Into Sales

Website Design Best Practices

Profitworks has created (and continues to refine as we collect more data) a structure of website design's best practices proven to deliver higher sales results. We have collected these best practices from the results of studies we have conducted and the results of other various testing sources. When working with you on your website we work to implement these best practices across your website to deliver a higher conversion rate for your website, which results in an increase in sales from your website. If you would like to learn about these best practices we should have a discussion to see if our services would be a good fit for your business. 

 

Testing

We test different designs on the most important pages of your website to continually improve the conversion rate of those pages (the percentage of visitors to that page that turn into customers). We strongly believe in continuous improvement and believe it is especially important when it comes to your website. We are never satisfied with your website and work to continually improve its conversion rate. We do not believe it is acceptable or wise business practice to build a website and never make changes to it. To learn more about how we do this contact us today to set up an appointment to discuss further. 

 

Fact Based Website Design Improvements

When making changes to your website to improve conversion we use fact based data to determine those changes, not hunches or personal opinion. To learn more about where we get the data to make these decision, contact us today. 

 

Focused On Sales

Our services focus on creating more sales for your business. Our main goal is not just to increase sales or rank higher in search engines. If we do these things and do not increase sales then we are not successful. That is why we focus on tracking and reporting the sales delivered from your website as that is the single most important metric to track. 

 

If you don't fully understand what we do or what the definitions are of some of the terms we have referenced on this page that is okay. We understand we operate in an industry that most people have minimal knowledge of. We would be happy to discuss with you, explain things further and educate you a little bit about the basics of search engine optimization. You can also learn the basics of search engine optimization by clicking here. If you prefer to talk to someone rather than reading something, give us a call to learn more about search engine optimization and how it works. We are always open to discussing with people to help them understand search engine optimization. 

 

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Free Marketing & Sales Tips

If you are not interested in our services but you would like to grow your customer base we also provide free marketing and sales tips. To receive these free insights as they are published enter your email in the box below.

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Free Business Ethics Manual Download

(Ethics Manual Summarized In Concise 4 Page PDF For Easy Reading)

Downloaded Ethical Conscious Businesses

 

Benefits of The Free Business Ethics Manual

- quick download and you have a fully comprehensive ethics manual ready for use with no additional work

- it is super simple for anyone to read and follow

- covers ethics policy and policy application

- easy to share with staff

- covers interactions with employees, customers, suppliers, competitors, government and more

 

 

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Small Business Marketing Waterloo

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"Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions and successful execution” 

-Tom  - Business Owner & Customer 

 

Uptown Waterloo

 

Become The Leader In Your Market

 

Our Values

• Treat all people as we would want to be treated
• Have fun at our work
• Compete to be the best

 

Our Reputation

When we ask our customers how they would describe us, they consistently say the following:

• We have a passion for what we do
• We are resourceful
• We are respectful of our customers and competitors

 

Be The Best In Your Market

Do you want to be the best company in your market? Do you want to have the best market presence of any of your competitors? We work with business owners in Waterloo so they can be the best in the market when it comes to their marketing strategies. 

 

What We Do

We provide a full range of small business marketing services, specializing in strategy and the top market channels that have the best average return on investment. We focus on strategy because having the best strategy is crucial to getting the best results. We focus on the marketing channels that have the best average return on investment because they are most likely to lead to increased revenue and sales for our customers. When we work with business owners we work with them to make their marketing the best in their market. 

 

Why It Is Important To Be The Best

If the market perceives you as the best, potential customers will prefer to buy from your company. Plus, it is always much more fun to be winning than to be losing. When you are the best in your market you will win more customers, win more market share, win more highly skilled employees, and win a winning reputation. 

 

Where Are We Located

Profitworks is headquartered in the heart of Canada's technology industry in Waterloo, Ontario. We are local. 

 

Who We Are

We are a team of marketing specialists consisting of a Marketing Strategist, Traffic & Web Technology Expert, Conversion Expert, Writer, Editor and Graphic Designer. To learn more click here. 

 

Who Our Services Are A Good Fit For

(If You Meet All Of The Below Criteria We Might Be A Good Fit For Your Business)

Businesses owners who put a high importance on customer service

Business owners located in Kitchener, Ontario, Canada

Business owners believe in the power of marketing

Business owners who are concerned about results and a positive return on investment

Business owners who are willing to track the sources of their revenue

Business owners who realize the internet is important to their business

Business owners who want to be the best in their market

 

Free Marketing & Sales Tips

If you are not interested in our services but you would like to grow your customer base we also provide free marketing and sales tips. To receive these free insights as they are published, enter your email in the box below.

Email Address:

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Other Small Business Marketing Resources For Business Owners Located In Waterloo

Center For Family Business - http://cffb.ca/contact-us/

Waterloo Region Small Business Center Events - http://www.waterlooregionsmallbusiness.ca/events/

City Of Waterloo Business Page - http://www.waterloo.ca/en/business.asp

Accelerator Centre - http://acceleratorcentre.com/

Communitech - https://www.communitech.ca/

Waterloo Manufacturing Innovation Network - http://wrmin.com/

Profitworks Blog - http://www.profitworks.ca/blog.html

Profitworks Podcast - http://www.profitworks.ca/podcast.html

 

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