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- Marketing Strategy
Blue Ocean Strategy Formulation - The Four Principles Of Strategy Formation
This blog article is a summary of the book by W. Chan Kim and Renée Mauborgne. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more.
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- Telephone Marketing
Business Telemarketing Tips & Learning Moments
Telephone marketing is a profitable marketing method for business to business companies that usually returns a 3 year ROI of 150% to 2,000%. This article is a guest post from Alina Balzer-Peters who is a veteran at business to business telemarketing. In this article she outlines 3 of the most important things to be successful at telemarketing is using a script, making good notes and listening to the client/prospect.
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4 Key Ingredients To Getting New Customers
The inspiration for this blog post "4 Key Ingredients To Getting New Customers" comes from an article from Marketing Profs. I liked the article so much I thought I would rewrite it, adding my own content and perspective for my readers. Below are the four ingredients.....
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Dale Carnegie - Sales Tactics That Work - Principle #1
The Dale Carnegie program has been very helpful in improving my sales efforts. The program really does teach sales tactics that work. This video blog speaks specifically about principle #1 - "Don't Criticize, Condemn or Complain" and how I have used this to improve my sales efforts. This video blog is part of a 30 blog article series on each of Dale Carnegie's principles to Win Friends And Influence People.
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Dale Carnegie Sales Success - Principle #15
The Dale Carnegie program is probably one of the best courses there are to improve your sales skills. The course usually yields easily over a 100% ROI for anyone that takes it. This video blog is on principle #15 which is to let the other person do a great deal of the talking. For more on how to do this read our other blog article titled "SPIN Selling Questions".
