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- Kelly Marshall
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Small business owners often ask us how major companies spend their marketing dollars. In today’s podcast, we are going to discuss how companies like Walt Disney, GM and Verizon set a marketing budget and what you can learn from them as a small business owner.
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- Kelly Marshall
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According to this year's Brand Finance's Global 500 study, Disney has the most valuable and strongest brand in the world not only in the media sector but across all sectors with a whopping brand value of $32.6 billion dollars US. From its humble beginnings with the creation of Mickey Mouse back in 1928, it has exploded into one of the most recognized and powerful brands of all time. So how do they do it? In today's podcast, we will take a look at what they do for marketing and how you can apply their tactics to your own marketing.
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- Kelly Marshall
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So you have a lovely website but nobody is visiting it. What should you do? And after all, you can't get conversions if no one is coming to your website. In today's podcast we'll let you know what the number 1 thing is that you need to do to get more traffic to your website.
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- Kelly Marshall
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Once you have a website up and running is that enough to get you the traffic and the leads that you want? In today's podcast, you'll find out why it's important to keep adding pages to your website.
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- Kelly Marshall
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Average website conversion rates are 2.35%, the top 10% of websites convert on average at 11.45%. But how can you take your website from average to have a conversion rate of over 11%? Find out in today's podcast.
Average Conversion Rate Sources: https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate and https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/
