Cost Per 1000 Impressions - Facebook, Linkedin, Google Adwords
This article on cost per 1000 impressions on Facebook, Linkedin and Google Adwords is a follow up to my article Cost Per Click vs Cost Per Impression. In the data below I provide a quick snap shot look at what you can expect to pay per 1000 impressions on Facebook, Linkedin and Google Adwords. The data is from my experience running multiple campaigns for my clients.
|
Cost Per 1000 Impressions When using a pay per impression billing model Facebook Ads = $0.37 to $0.70 Linkedin Ads = $2.00 to $2.25 Google Adwords = $3.00 to $4.00
When using a pay er click billing model Facebook Ads = $0.15 to $0.30 Linkedin Ads = $0.20 to $1.30 Google Adwords = $2.00 to $2.50
|
 |
What Is CPC And CPM Anyways?
Cost Per Click (CPC) - is an Internet advertising model used on websites, in which advertisers pay only when their ad is clicked, not each time an ad is shown.
Cost Per Impression (CPM) - is an Internet advertising model used on websites, in which advertisers pay for the number of times an ad is show regardless of whether it is clicked on or not
For more marketing term definitions refer to my post Small Business Marketing Terms Dictionary. Below are the total amounts I have spent on Google Adwords, Facebook Ads and Linkedin Ads for my clients. Lets take a look at whether CPC or CPM is better for each.
Other Related Article You Might Be Interested In
2. Google Adwords Cost Per Impression
3. Waterloo Advertising - Linkedin Does Not Work
4. Google Advertising In Waterloo Not Working? Try Negative Keywords
My name is Chris R. Keller. I work at Profitworks Small Business Services helping various B2B small businesses in Waterloo and Kitchener Ontario generate new customers. If you are interested in generating new customers for your B2B small businesses enter your email in the box provided below and click the "Send Me Free Updates" button.
|
|
|
I hope this article on cost per 1000 impressions on Facebook, Linkedin and Google Adwords was a interesting and useful. Thanks for reading. If you are interested in write a guest post on this blog contact me, as I love to feature guest articles that are related to getting new customers for small businesses.
