The #1 tip for getting reputable backlinks is focus on earning backlinks, not chasing them. When you create content people genuinely want to share or reference - something useful, insightful, or original - links start coming to you naturally. Everything else you do should support that goal.
Click on each corresponding link to jump ahead:
- Why Reputable Links Matter (and Why Google Actually Cares)
- What Actually Works for Getting Good Backlinks
- Try HARO (Help a Reporter Out)
If you're a small to medium-sized business looking for help getting reputable backlinks, contact Profitworks today!
1. Why Reputable Links Matter (and Why Google Actually Cares)
Image Courtesy: Moz
Backlinks. Just the word alone can make even cool-headed website owners start nervously clicking between spreadsheets like they're in an Olympic sport.
But, let’s be honest, we all know links matter a lot if you want your site to get noticed.
The problem is, finding legit, quality backlinks without falling into weird internet traps (or having Google ding you for sketchy tactics) takes some real strategy - and a dash of patience.
So, here’s the deal. Google’s basically a big popularity contest.
The more respected websites mention you, the more the search engine thinks you’ve got something worth sharing.
It isn’t just about numbers, though. Ten quality links from trustworthy sites will beat a hundred random ones any day.
In the end, trust matters most—and nobody wants their brand popping up next to a sketchy site that looks like it hasn’t been updated since dial-up.
What Actually Works for Getting Good Backlinks
Guest Posts (With a Twist)
Forget those days of sending the same “Can I guest blog for you?” email to every site on the web. If you want real results, personalize each request—actually read a few posts, toss in a real compliment, and propose something helpful for their readers. Make it easy on the host, and you’ll stand out.
Build Relationships, Not Just Links
People always talk about “networking” like it’s some awkward mixer with cheap snacks. Really, though, it’s just making connections. Comment on relevant blogs, respond to industry folks on Twitter, and share others’ content, too. Over time, those honest interactions turn into friendly email exchanges—and, if you play your cards right, into valuable backlinks.
Create Stuff People Will Actually Want to Reference
Ever notice how some stats or infographics pop up everywhere? That could be you. Put together an easy-to-read guide or even a little original research. (And don’t panic—you don’t need a lab coat. Just survey your customers or sum up public numbers in a fresh way.) When you help answer real questions, people will naturally link back and thank you for making their life simpler. A great graphic or clear “how-to” can travel far.
Avoid Dodgy Tactics
You’ll see people on forums or in your DMs promising instant results if you buy a bunch of links or swap them like Pokémon cards. It’s tempting, but here’s the truth: reciprocal backlinks can be risky. A few swaps, naturally earned, are fine, but Google’s not a fan of link schemes in disguise. If it feels forced, it probably is—and it’s not worth your ranking or reputation.
Try HARO (Help a Reporter Out)
HARO is one of the internet’s best-kept secrets. Reporters are out there looking for real quotes and unique takes - if your response makes it into an article, you might land a juicy backlink from a news site. And hey, sometimes you even score name recognition, too.
Getting reputable backlinks doesn’t happen overnight, and it’s not about shortcuts.
It’s all about offering real value, showing up for community, and building trust one link at a time. That’s not just good for Google—it feels better in the long run, too.
