Amazon - What Their Marketing Strategy Is And How You Can Use It In Your Business

The key to Amazon's marketing strategy revolves around making their customers happy. Has Amazon been successful in making their customers happy? Well for years, Amazon has placed in the top 10 of a University of Michigan customer satisfaction index for 225 of America's largest companies. That's a pretty impressive record. In today’s podcast we are going to take a closer look at how Amazon has been able to make their customers happy.