Becoming a Marketing Leader In Your Industry
What is the one thing Bobson College, State Farm, and Coca-Cola have in common: they are marketing leaders in their industry. They are able to excel in the 5 diemsnions of being a marketing leader: impactfulness, distribution, personal, purposeful, and mind share. Companies are marketing leaders when they can honesty address issues in their industry, express empathy with solving customer issues, while delivering a fresh message not heard of in their field before. This article looks at the qualities of a marketing leader and how to get there, with examples from each of these brands.
Ready to Become the Leader in Your Market?
Profitworks works with clients across industries to help them become the market leader in both service and marketing. We have experience growing companies of varying sizes in getting the brand recognition and digital presence they deserve. Before you finish this article, describe in 4 sentences or less what it looks like for your company to become the market leader in your industry. Tell us about your vision here.
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"Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions, and successful execution.”
Tom - Business Owner & Customer
Becoming a Market Leader Online
What is the one thing Uber, Taco Bell, and Amex have in common? They are online marketing leaders in their industry. Having an online presence may very well be the only way companies stay relevant and competitive as consumers increasingly transition from a physical shopping experience to one that is digital or mobile enabled. Organizations looking to have market leadership online will need to be innovative, content curators, connected to the conversation, and obsessed with customer experience. Become the market leader in your industry today, reach new clients on new domains by creating a digital marketing strategy.
Ready to Become the Market Leader?
Becoming a market leader means getting comfortable with the digital platforms customers that can better serve and retain great customers. A baby step would be exploring new or unfamiliar platforms like WeChat, MMORPGs, and like some who have done so before: create their own digital platform. Ready to Become the Leader in Your Market? Have your team or an expert give you a 1-page report on the opportunities and challenges of a social platform you haven't used before.
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"Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions, and successful execution.”
Tom - Business Owner & Customer
