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Author Bio: Ashley Coblentz is a lifestyle blogger currently writing for Synccentric and political journalist. After graduating from college, she worked as a Registered Nurse at one of the largest hospitals in South Dakota until deciding to be a full-time mom. She remains very passionate about the nursing profession and often volunteers in her extra time to teach community education classes on first aid and other related topics. She has one amazing child who keeps her on her toes. Who knew 10-year-olds could have so many questions? If you want to keep up with her and see what she’s writing next you can find her on Twitter or check out her portfolio for other fun reads.
Selling products on Amazon isn’t always an easy feat, but it's a worthwhile pursuit. There’s a lot to learn and even if you’ve been in the game for a while now you’re probably still wondering if you’re doing everything correctly.
Even with all the forums and Amazon tips that are offered to Amazon sellers you can still be left with questioning if you’re really doing the best you possibly can.
Are your items bringing in the best profit? Should you be using an FBA (Fulfillment By Amazon) calculator instead of trying to figure out fees in your head? These are both things sellers can wonder about from time to time. It’s important to get those questions answered in a clear, concise way that doesn’t leave you more confused than you were to start!
If you’re trying to decide if your listing is doing as well as it possibly can, you aren’t alone. This article will help you learn five easy tricks you can use to help you sell products on Amazon.
Amazon isn't just for books anymore!
5 Easy Tips And Tricks To Help You Sell Products On Amazon
1. Use An FBA Fee And Profit Calculator Early And Often
Figuring out how much something costs to list with Fulfillment By Amazon is nearly impossible to do without help. There are a lot of various things that go into the cost of an FBA fee and it’s too important for you to guess at. With an FBA calculator, you’ll get exact numbers, and that’s crucial.
FBA calculators also give you the chance to see pricing suggestions. They’ll be right in the spot that makes sure you aren’t losing money on fees, but are still within market range. You’ll want to double-check any suggestions they made as fads can change quickly on Amazon but the pricing advice is always helpful.
If you’ve been blowing off using an FBA calculator before now, it’s time to stop. They truly are a useful tool and any successful Amazon seller will tell you the same.
Source: https://services.amazon.com/fulfillment-by-amazon/benefits.htm
This handy tool can help grow your business using Amazon.
2. Use A Keyword Tracking Tool
Make sure you’re using the keyword tool to figure out the best way to title your listing. AMZ Tracker and other keyword tools can do that for you.
Sometimes what a customer searches for isn’t exactly what you might want to use as a listing title. Using a keyword tool will help you adjust your title to make it easy to find for everyone.
With the right keywords, your listing titles will be clear, concise, and easily searchable, which is a big deal when you’re trying to be the best seller you can possibly be.
3. Handle Negative Reviews With Ease
Everyone is bound to get a negative review or two, it’s just the nature of working with customers. How you handle that review is what really matters. If you reach out quickly and with workable solutions, your customer is more likely to change the review after everything has been resolved. Amazon customers have 60 days to change their review after they post it so reaching out in a timely manner is important.
Sometimes people use another name than the one you shipped the item to when they leave a review. Using a review tracking tool can help solve this problem. These tools help you match a review to the correct order number so you’re reaching out to the right person.
Remember to reach out and offer solutions instead of just demanding a better review. If you do fix the issue the customer was having you can always request a review update after everything has been handled. Your customer doesn’t have to update their review at all but they’re much more likely to do so if everything has been handled professionally.
The way you react to online reviews doesn't go unnoticed.
4. Yes, Customer Service Does Still Matter
Don’t let being behind a screen fool you into a false sense of security here. These people are still your customers and they should be treated just as well as if they were to walk into a brick and mortar store. This starts from the moment they click on your listing through the last transaction they make.
You can send thank-you notes if you’d like, you can follow up to see how things are going, or you can say nothing at all and risk the poor review. The thing is if you have customers who are unsatisfied but don’t leave a review you have no way to work with them to make things better. Following up to ask for honest reviews as well as making sure everything is OK is a great idea.
5. Watch Your Competition
There will always be someone doing a little better than you on Amazon and that’s not a bad thing. You don’t have to discount someone else’s success just because they edged you out a few times. You can use their listings to gain information about how to fix your own listings instead.
Look at what keywords they’ve decided to use. Scan their reviews to see what customers are loving (or hating) about their product. If there’s a consistent problem customers are mentioning in their reviews, see if your product fixes those issues. You don’t have to call out the competition but you can point out what your product does that others do not in your product description.
Check out their pricing strategy and make sure yours is as effective as theirs. You can make edits to your listing based on the good things your competition is doing. You don’t have to clone their listing word for word (and you shouldn’t) but you can still adjust things on your listing if your competition is doing something a little better right now. Amazon competition is fierce so use any chance you can to learn from your competition and make your listings as great as possible.
Start Selling Products On Amazon!
The Amazon marketplace is vast and full of other sellers, but that doesn’t mean your product is doomed to fail. If you use the right resources and tips you definitely have a chance to do really well as an Amazon seller. We hope this guest article has been helpful towards that end!
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