Email Marketing - The Benefits of Working With an Expert

In this blog article and podcast we are going to talk about the benefits of working with an email marketing experts. A lot of businesses want to do their email marketing themselves to avoid any extra costs, but in doing so you may lose some of the potential benefits that can come as a result. If you want to get the most out of your email marketing you'll want to work with an expert that understands the most effective methods for creating a top of the line email. Profitworks Inc. is an expert in the email marketing field. Contact them now to learn more!

Email Marketing


Executive Summary

  •  Email marketing experts can help you save time, or use your marketing time more efficiently
  •  Email marketing experts can help you target specific prospects so that each email is more effective
  •  Email marketing experts know how to understand and record advanced statistics that your email marketing produces
  •  Email marketing experts can help you to design effective templates
  •  Email marketing experts are incredibly cost effective and produce a high ROI
  •  Email marketing experts can help increase your conversion rate, resulting in more sales


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Email marketing - The Benefits Of Working With An Expert. Click the link below to listen to the podcast. 

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1. They Help You Save Time

To some, email marketing seems like an easy method of marketing that would take little to no time. While it's true that email marketing is one of the most effective and efficient ways to market yourself, making an effective marketing plan and producing quality email blasts weekly can be time consuming. Outside of the actual writing of each email, there are certain tests and statistics you'll want to record, as you'll learn further down. Email marketing experts can help save you valuable time and at the same time deliver better results, better analysis and better tracking.


2. They Help You Target

A lot of people don't really consider who they're sending their emails to, instead they would rather send all of their email blasts to everyone they can. One of the top things that an email marketing expert can do for you is organize your contacts into target groups. This helps not only to target specific products or services to those who may be most interested in them, but it also helps to lower your unsubscribe/abuse rate and helps to keep your emails from being targeted as spam. Separating your emails into different lists for the purpose of targeting ensures that each list will only receive your emails once every few weeks. They use tested and proven tactics and best practices that result in better results than if you were doing it on your own.


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3. They Are Professionals At Measuring Email Statistics

One of the benefits of working with an email marketing experts is that they are well versed in knowing how to measure the results of email marketing. It's easy to tell that an email made had a higher open or click rate but are you able to tell if it drove sales, are you able to tell what it was about that email that caused an increase in sales? Email marketing experts are able to determine what small details in your emails work best through A/B email testing that can help perfect your emails for maximum conversion and revenues.


4. They Can Help Create Effective Templates

Worried about using too many images? Worries about not using enough? Email marketing experts have a ton of experience with different templates and understand the best route to go. They understand that every industry is different, and sometimes every targeted list may be different as well especially if it's emails from business to business, or business to prospects. Whatever questions you may have about how to design your templates an email marketing expert should be able to answer them for you. Email marketing experts also have experience with previous clients and they can use that information to come up with designs that will instantly result in higher conversion rates.


5. They're Cost Effective

For all of the benefits you receive for working with a email marketing expert, on of the best benefits (and one every business owner appreciates) is that it's an incredibly cost effective investment. Unlike some other marketing investments, email marketing investments show positive returns almost instantly. You'll quickly see an increase in your website traffic and as a result more sales as well. The ROI on email marketing is 675% which is the highest ROI when compared with other major marketing methods. For more information on the high return on investment that you'll experience in email marketing check out the following articles:


6. They Are Experts At Conversion

The main reason you participate in any type of marketing is to generate conversions, or more specifically sales. Email marketing experts are knowledgeable in the area of optimizing each email to generate high click rates which leads to higher traffic on your website and also increased sales. Understanding how to generate sales is about a lot more than letting people know about your products, there are a lot of factors that can lead to a higher conversion rate for each email. They use tested and proven tactics and best practices that result in better results than if you were doing it on your own.



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Profitworks Small Business Services provides email marketing, website traffic and website conversion optimization services which increase the number of sales generated from a website. The focus of our services is on increasing sales and providing a positive return on investment. To learn more about Profitworks click here


Other Articles You Might Be Interested In

1. Email Marketing - A look at how the words used, the number of words, and the number of characters in a subject line impacts email marketing open rates 

2. Best Email Marketing Newsletter Design To Optimize Click Through Rate

3. The Importance Of Email

4. Email Marketing Best Practices For Business To Business Email Newsletters