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- Marketing Strategy
Marketing Return on Investment: What is a Benchmark Average and What Marketing Methods Have the Best ROI?
In this blog article and podcast we are going to talk the return on investment from different marketing methods. We will discuss the industry ROI averages for different methods and give a conclusion on which method has the best ROI. At the bottom of this blog post, we point out what marketing method has the best average return on investment.
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- Other
Google Adwords Cost Per Impression
Recently I have been doing some online advertising for numerous clients of mine across 3 different online advertising medias.... Google Adwords, Linkedin Direct Ads and Facebooks Ads. Or as I like to call them "The Big 3". What I have found interested is that the Google Adwords cost per impression is significantly different from Linked In Direct Ads and Facebook. Below is what I have experienced so far, which is a sum of all my campaigns I have done to date.
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- Website Traffic & SEO
How to Measure Your Search Engine Optimization Effectiveness
In this blog article and podcast we are going to talk about how to measure the effectiveness of your search engine optimization. We will discuss what goals you should be tracking, how to evaluate your website compared to the competition and how to measure the sales performance of your website. If you would like to see how your website traffic compares to your top competitors you can click here and we will send you back a report free of charge. Click here if you are interested.
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- Other
Selling Your Small Business
So what is the most important thing to do when selling your small business to ensure you get a good price?
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- Website Design
ROI Calculation of Website Videos
In this blog article and podcast, we are going to discuss the ROI that can be gained from website videos and use several hypothetical examples to explore the topic. The article will go through how to measure success, ROI calculation, what your video should have, why videos are important, examples of bankable videos, and lastly a conclusion about different video types.
