How To Increase Sales From Your Website - Top 13 Things You Can Do Immediately
In this blog post, we have posted the video for an online seminar we held recently. The seminar was titled, "How To Increase Sales From Your Website." The seminar covers key definitions to terms used for websites and SEO, keys to higher conversion rates, the basics of A/B page testing, the keys to creating high-quality content, and a quick overview of website statistics and website sales tracking. Be sure to read to the bottom of this post where we have a list of the top 13 things you can do immediately to increase the sales from your website. Get a free review of your website from one of our experts.
Executive Summary
- SEO and A/B page testing is crucial for growing website traffic and website sales
- High-quality content always wins out over low-quality content
- Having an activation trigger and lead capture device is key to gettering sales
- Tracking your website analytics is important and the most important metric to track is how many sales your website is generating
Note: Be sure to read to the bottom of this post where we have a list of the top 13 things you can do immediately to increase the sales from your website.
"I've found Profitworks to be tenacious and adaptable to the challenges our industry possesses."
-Blair - Business Owner & Customer
Read More About What Our Customers Say
How To Increase Sales From Your Website Seminar Replay
Be sure to read to the bottom of this post where we have a list of the top 13 things you can do immediately to increase the sales from your website.
Get A Free Review Of Your Website From One Of Our Website Conversion Experts
Complete With Our Top 5 Recommended Changes Specific To Your Website To Improve Sales.
Why is SEO Important?
Conducting SEO work on your website weekly is highly important to the overall success of your website. It ensures that your website’s layout and content are optimized to take advantage of everything that both visitors and Google are looking for in your website. A website that utilizes quality SEO will find itself increasing their traffic and ranking above competitors who do not have the same level and frequency of SEO work being done.
Alternatively, a website that does not utilize SEO will find their traffic stagnate at best, and likely will drop each month. Any website that wants to gain additional visitors per month should utilize SEO services that conduct work on their website each week. Publishing new, SEO optimized, content regularly to your website is a major part of the SEO process as it shows Google that your website is active and contains fresh content when compared to websites that only update annually or that have not been updated since it was created.
What Is SEO (Search Engine Optimization)
If you don't know what SEO is I will describe it here. If you already know what it is reading this paragraph will not be a good use of your time and I would suggest you skip forward to the next paragraph. SEO stands for Search Engine Optimization. SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. To learn more about what SEO is, click here or to watch a video that explains it click here.
Top 13 Things You Can Do Immediately To Increase The Sales From Your Website
1. Offer Only One Product, Your Top Product, On Your Home Page
Rationale: This allows you to provide more copy about the product and better communicate the benefits of that one product. Tests have shown this results in higher conversion rates.
Source: http://www.entrepreneur.com/article/79002
2. Add Videos To Your Key Conversion Pages
Rationale: Tests have shown adding video usually increases sales by on average 86%. This works because videos keep people more engaged, keeping them on your website longer and give you more time to convince them to purchase.
Source: http://mashable.com/2014/08/14/website-changes-drive-sales/
3. Capture Their Email
Rationale: This allows you to email them later to bring them back to your site. In order to capture their email, you need a very attractive thing you can offer them in exchange for their email.
Source: http://www.forbes.com/sites/siimonreynolds/2013/07/01/3-ways-to-improve-your-website-sales/
4. Build Trust With Website Visitors Through Associations, Testimonials & Case Studies
Rationale: This allows you to provide more copy about the product and better communicate the benefits of that one product. Tests have shown this results in higher conversion rates.
Source: http://www.marketingdonut.co.uk/marketing/online-marketing/ecommerce/how-to-increase-your-online-sales
5. Create Content That Speaks Specifically To Different Market Segments
Rationale: By creating content to specific industries it makes you look like an expert with a specialization in that industry and everyone wants to work with an expert for their market.
Source: http://www.wdfm.com/marketing-tips/increase-sales.php
6. Place Products On Price Comparison Sites And Write Your Own Price Comparison Blog Posts, Lowering Prices On Entry Level Products To Gain Customers You Can Upsell Later
Rationale: This allows you to capture more customers and it is much easier to sell to an existing customer than a prospect.
Source: http://www.shopify.ca/blog/11415817-50-ways-to-make-your-first-sale, specifically https://www.shopify.com/guides/make-your-first-ecommerce-sale/comparison-shopping-engines
7. Incorporate Up-Selling Into Your Website, Show The Better And Premium Offers Of Your Product Alongside Your Entry Level Product
Rationale: Data shows that up-selling on a website is 20 times more effective than cross-selling.
8. Explain Your Value Proposition Clearly On Your Home Page
Rationale: Have web site visitors understand what end benefit they gain from your service is key to conversion.
Source: http://conversionxl.com/how-to-increase-sales-online-the-checklist/
9. Do A/B Testing
Rationale: A/B testing allows you to learn what is working on your website and what is not. It allows you to continually be improving the conversion rate or your website.
Source: http://conversionxl.com/ways-to-increase-your-conversion-rate-right-now/
10. Address Objections
Rationale: People will have objections, if you can alleviate them, that will lead to higher sales rates.
Source: http://conversionxl.com/ways-to-increase-your-conversion-rate-right-now/
11. Set Up Conversion Tracking
Rationale: This way you know where people are coming from and what is working to drive the sales from your website. This can include call tracking by having different phone numbers for different landing pages.
Source: https://www.linkedin.com/pulse/5-ways-increase-sales-your-website-david-miller
12. Install Live Chat
Rationale: This just adds one more way to connect with website visitors and convert them before they leave your site.
Source: https://www.linkedin.com/pulse/5-ways-increase-sales-your-website-david-miller
13. Have A Professional Conduct A Conversion Audit On Your Website
Rationale: If you can identify where the problems are that are bringing down the conversion on your site and the opportunities to increase conversion from your site it will make all of your website and online marketing spending more effective. A full blown conversion audit is well worth the expense.
Source: https://www.linkedin.com/pulse/5-ways-increase-sales-your-website-david-miller
Feel free to download and share our infographic!
Profitworks Small Business Services provides website traffic and website conversion optimization services which increase the number of sales generated from a website. The focus of our services is on increasing sales and providing a positive return on investment. To learn more about Profitworks, click here. Feel free to connect with us on Google+ or if you are just interested in getting new customers for your businesses feel free to click the "Get It Now" Button above.
Improve your website today. Download our report on The 7 Key Tasks To Increase Website Traffic.
Other Articles You Might Be Interested In
1. The Importance Of Adding Content To Driving Website Traffic
2. Is Search Engine Optimization Worth The Money?
4. SEO vs PPC - Why SEO Gets The Better Return On Investment
