According to the BBC, last year Amazon became the second public company in the world to be valued at $1 trillion dollars. Apple was the first and Microsoft was 3rd. And currently it has the 3rd highest market valuation in the world after Microsoft. Now these are pretty impressive stats but that's not why I like Amazon. But the reason I like Amazon is probably the reason why it has such impressive stats. Listen to today's podcast and you'll find out why I like Amazon and how you can apply that to your own business.