Is Link Building Still Worth It for Countertop Companies in 2025?

 

Yes, link building is still worth it for countertop companies in 2025, as high-quality backlinks improve search rankings, drive targeted traffic, and enhance credibility in a competitive market. Backlinks are still one of the top three ranking factors after content and keywords. For anyone involved in SEO, this fact is hard to ignore. But with recent updates in search engine algorithms and the rise of generative AI, you might wonder - Is link building still worth the effort in 2025? For beginners, as well as for experienced SEO professionals, this is an important question because that’s how they can determine which things to focus on.  This blog discusses in detail why link building remains relevant and how you can make it work effectively this year.

 

Click on each corresponding link to jump ahead:

  1. Why Link-Building Matters
  2. Why Link-Building Matters Specifically for Countertop Companies
  3. Why Is Link Building Still Relevant in 2025
  4. 5 Strategies to Build Links in 2025
  5. How to Get Backlinks From Other Websites Naturally
  6. How to Assess Backlink Quality
  7. Can We, and Should We, Outsource Link Building?
  8. How Much Should I Pay for Link Building for a Countertop Company?
  9. What Are the Key Statistics for Link Building

 

 If you are looking for link building or marketing services for your countertop company, contact Profitworks today!

 

 

 

1) Why Link-Building Matters

 

 

Source: Cambria

 

Link building is not just a formality in SEO—it’s a crucial strategy for increasing your website’s authority, driving targeted traffic, and establishing trust with potential customers.

Think of it like networking in the business world: if you’re associated with reputable, successful companies, your credibility increases. The same applies to SEO. When respected websites in the home improvement or interior design space link to your countertop website, search engines view your content as valuable and trustworthy. On the other hand, links from low-quality, spammy sites can harm your rankings.

A strong backlink profile does more than just boost rankings—it also brings direct traffic from the linking site. For example, if a well-known kitchen design blog links to your content about granite countertops or quartz countertops, their readers are likely to click through to learn more. These endorsements help establish your business as an expert in the countertop industry, making you a trusted choice for homeowners and contractors alike.

 

 

2) Why Link-Building Matters Specifically for Countertop Companies

 

Source: Floform

 

1. Helps Google Recognize Your Website’s Relevance

When authoritative home improvement, real estate, or interior design websites link to your countertop business, it signals to Google that your site is a relevant and trusted resource for topics like kitchen countertop installation, best countertop materials, and custom stone surfaces. This improves your ranking for high-intent keywords that potential customers are searching for.

2. Gives You an Edge Over Competitors

The countertop industry is highly competitive, with many companies offering similar products and services. Strong link-building strategies help your website outrank competitors who may have less SEO-optimized content, ultimately driving more potential customers to your site.

3. Builds Credibility and Trust

Backlinks from well-known home improvement sites, contractor directories, or kitchen design blogs act as third-party endorsements. When potential customers see that reputable sources reference your business, they’re more likely to trust you for their countertop needs.

4. Establishes Your Company as an Industry Authority

Earning links from industry-leading websites, professional contractor associations, and popular renovation blogs positions your company as an expert in the countertop space. This leads to better brand recognition and increased customer confidence.

5. Boosts Local SEO with Geographic Relevance

Links from local sources—such as home renovation blogs, real estate listings, and community websites—strengthen your local SEO. This ensures your countertop showroom appears in search results when homeowners and contractors look for countertops near me or kitchen renovation experts in their area.

 

 

3) Why Is Link Building Still Relevant in 2025

 

Source: Cosentino

 

 

Despite changing SEO trends, link building remains a key factor in ranking well on search engines. Here’s why:

  • The internet is more crowded than ever, making it harder for businesses to stand out. With millions of new pages published daily, backlinks help Google identify authoritative and relevant content.

  • Research shows that ⅔ of all web pages ranking on SERPs don’t have backlinks, meaning sites with strong backlink profiles have a clear advantage.

  • Great content alone isn’t enough—backlinks help amplify your reach, ensuring your work gets noticed.

  • Consumers trust websites more when they see other credible sources linking to them, which leads to higher engagement and conversions.

 

 

4) 5 Strategies to Build Links in 2025

 

Source: Vicostone

 

1. Create High-Quality, Shareable Content

Invest in creating detailed guides, case studies, and research-backed content about choosing the best countertop materials, countertop maintenance tips, and kitchen renovation trends. Resources like infographics, before-and-after project showcases, and customer testimonials naturally attract backlinks.

2. Launch Digital PR Campaigns

Reach out to home improvement journalists, interior design bloggers, and renovation influencers with insights or unique industry statistics. If you’ve conducted a survey about trending countertop colours for 2025, share your findings with media outlets for potential backlinks.

3. Guest Blogging on Relevant Websites

Write expert articles for home design, renovation, and contractor websites. This builds authority and provides a valuable backlink to your site. If you want professional help, search for white label link building services—agencies with established relationships that can publish content on your behalf.

4. Broken Link Building

Use tools like Ahrefs to find broken links on home improvement and design websites. Reach out to the site owners and suggest replacing those dead links with a link to your relevant countertop content.

5. Collaborate with Industry Influencers

Partner with kitchen designers, renovation experts, and home improvement influencers to promote your countertops. Their endorsements can lead to high-quality backlinks from their blogs and social media pages.

 

 

5) How to Get Backlinks From Other Websites Naturally

 

Link Building: How to Get 1,347 Backlinks Every Month

 

The best backlinks are earned organically. Here’s how:

  • Publish comprehensive, visually engaging content that naturally attracts links.

  • Engage in online forums, home improvement Q&A sites, and social media groups. Share your expertise and link to your content when relevant.

  • Build relationships with industry professionals—networking can open doors for content collaborations and backlinks.

  • Host a countertop design webinar or event. Attendees and industry bloggers are likely to share and link back to your content.

Natural link building takes time, but the high-quality backlinks you earn will be more valuable and impactful for your SEO.

 

 

6) How to Assess Backlink Quality

 

4 Ways To Know If your Backlinks Are High Quality

 

Not all backlinks are beneficial. Some can even harm your rankings. When assessing link quality, consider the following:

  • Authority: Use tools like Moz or Ahrefs to measure the authority of linking sites. Higher scores typically mean more valuable links.

  • Relevance: The linking site should be related to your industry. A link from an interior design blog is beneficial, while a link from an unrelated tech site could be harmful.

  • Traffic Volume: A backlink from a website with high traffic is more valuable than one from an obscure, low-traffic site.

  • Anchor Text Placement: Links within the main content of an article carry more weight than those in footers or sidebars. Ensure your anchor text is natural and relevant.

 

 

7) Can We, and Should We, Outsource Link Building?

 

Source: Profitworks

 

Link building is time-consuming, but it’s essential for growing your countertop business online. If you have the resources, doing it yourself can be effective, but outsourcing to a reputable SEO agency can save time and ensure higher-quality backlinks.

If you choose to outsource, make sure the provider follows ethical, white-hat SEO practices to avoid penalties from Google. This allows you to focus on other aspects of your business while professionals handle your backlink strategy.

 

 

8) How Much Should I Pay for Link Building for a Countertop Company?

 

10 Years of Link Building Advice in 10 Minutes

 

The cost of link building for a countertop company can vary widely depending on the quality and volume of links you need. On average, acquiring a high-quality backlink from a reputable home improvement or interior design site can cost anywhere from $100 to $1,500 per link. If you work with a professional SEO agency, monthly link-building packages range from $1,000 to $5,000, depending on the scope of work. While budget-friendly options exist, investing in high-quality, authoritative links ensures long-term SEO benefits and avoids penalties for low-quality spammy links.

 

 

9) What Are the Key Statistics for Link Building

 

1) 66% of all pages online have zero backlinks, showing how much of an advantage link building provides.

 

2) Pages with more backlinks rank significantly higher on Google compared to those without.

 

3) High-authority links can increase search rankings by up to 300% when combined with strong content.

 

4) Organic traffic grows by 20-30% for websites actively engaging in strategic link building.

 

5) Local businesses, including countertop companies, see an increase in local search visibility when acquiring backlinks from local directories and industry-related sources.