Digital marketing gives you many great benefits including:

Targeting Your Markets: Digital marketing allows you to reach your desired demographic in a cost-effective and measurable way.

Global Reach: For a relatively small investment, you can reach markets all across the world.

Measurable Results: When you use digital marketing, you have access to a wide variety of web analytics and metric tools that can help you easily measure the success or failure of your marketing strategies.

Content Marketing: Digital marketing allows you to create images, videos, articles, etc that are engaging and that your audience will share and possibly even go viral, which will further expand your reach.

Because of the convenience and availability of using the internet, you could get your digital marketing done by any marketing company in any location around the world. If your company is based in the Kitchener area, it is beneficial to hire a local Kitchener digital marketing company.

Familiar with the Kitchener Area: A local Kitchener digital marketing company will be very familiar with your local target audience. They will know what works and what doesn't work to reach them because they know and understand the people in your region.

Face-to-face Interactions: You will also have the advantage of being able to have face-to-face meetings with them. They will have the opportunity of visiting your place of business to get a better sense of how you operate and who you are to better represent you in your digital marketing.

Photo Opportunities: Pictures are extremely important in digital marketing. A local company can also take local pictures of your facility and products to use in your campaigns.

SEO (Search Engine Optimization)

Pros:

• Rise in the search engine results organically
• Get incredibly high ROI's - average of 275%
• Enjoy more clicks - 70% of users click on organic not paid ads
• 70-80% of users don't look at paid ads

Cons:

• It takes time for SEO to start working, but it is worth the wait
• You need to know what you are doing so that it is effective, but you can hire professionals to do SEO for you

Social Media Platforms: Facebook, Twitter, Instagram, Pinterest, Linkedin

Pros:

• Use non-invasive advertisements to build relationships with your customers
• Intentionally target the demographics you want
• Build your brand awareness
• Elevate your customer's social media experience
• Inspire customers to buy
• Access data and analytics to make improvements along the way

Cons:

• Time consuming
• Requires expertise to create quality content
• Requires know-how to use your marketing dollars effectively
• Could waste a lot of money on ads if you are not sure about what you are doing
• Need to be able to understand and use data and analytics to your advantage

Google Ads

Pros:

• Get your business seen on the first page of search results
• Pay to have your ad show up first on search page

Cons:

• Could waste a lot of money if you are not sure about what you are doing
• Requires know-how to use your marketing dollars effectively but you can hire a professional to help
• 70-80% of users don't look at paid ads

Email Marketing

Pros:

• Many customers prefer email marketing to other forms of marketing because it is permission based; they sign up for it
• One of the lowest cost forms of marketing
• Builds relationships with your customers
• Can help to educate your target market about your product

Cons:

• Requires expertise to create captivating content
• Takes time to execute quality emails on a regular basis

YouTube

Pros:

• Great way to boost social media marketing
• Effective videos can go viral

Cons:

• Producing quality videos takes hard work, planning, creativity
• Can be expensive to produce quality videos
• Takes time to build up a following

Local Radio

Pros:

• More affordable than television advertising
• Large reach

Cons:

• Lack of visual appeal
• Poor attentiveness: people listening to the radio are usually doing something else at the same time
• Difficult to assess effectiveness