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How To Evaluate Your Business
Last week I had a meeting with a man I admire very much as a very smart business manager. I met with him for breakfast and picked his brain on some of the keys to starting your own business and ensuring an existing business stays in business. He gave me some great tips on how to evaluate your business. This blog is the summary of what I learned.
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How To Make Killer Catchy Slogans For Your Business Or Company - Step #3 Is Something Almost No One Does
Almost no one I talk to actually does testing on their slogans. How crazy is that? If you are creating something that will go everywhere with your company, why not ensure it is the most effective it can be? The only way to know for sure what is the most effective is to test your company slogans. How do you test your slogans? The simplest and most cost-effective way is to use a tool like Sumome Smart Bar. What are all the steps to creating a killer catchy slogan? Brainstorm. Feedback. Test. Profitworks provides marketing services specializing in search engine optimization and website conversion optimization services. We Work. You Profit. Interested in having us create a free slogan for your business? Contact us today.
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How To Pick A Business Name That Sells - Developing A Business Name For Success
This article on developing a business name is is based on content summarized from the book titled Zag by Marty Neumeier.
In the book Marty outlines 7 keys to creating a good name. They are
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The Importance of Links to your Website's Google Ranking and SEO
In this article we talk about the reasons page linking is important to increasing Google search result ranking, some trends in how page linking is influencing search results, and tips on how to effectively use linking to propel your page into top ranking gear. Linking is just one of the many approaches we use to help our clients grow their businesses. See here to contact us or to get a free review of your site. Profitworks Small Business Services provides website search engine optimization and website conversion optimization services to win more customers for our customers. Listen to the podcast for this article here.
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B2B Marketing Budget
There are many factors that should go into setting a B2B marketing budget. These factors include, but are not limited to, things such as the size of your business, the market you compete in, the spending levels of your competition and both your long-term and short-term strategies.
