- Details
- Other
B2B Promotion
In this blog I have gathered some interesting research and data on the success rates of various B2B promotion methods and tactics. Hopefully you can use this data to help tweak or refine your marketing and lead generation tactics.
- Details
- Email Marketing
7 Of The Best Email Marketing Ideas And 3 Other Ideas You Should Test This Year
In this blog article and podcast, we're going to discuss some of our favorite email marketing ideas that are sure to provide you with a lot of leads and conversions. Email marketing is considered one of the most effective methods of digital marketing but it needs to be done correctly and creatively in order to see optimal results.
Profitworks Inc. is an expert in the field of Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!
- Details
- Website Traffic & SEO
What are Differences Between SEO and PPC - Chapter 1
Business owners may be surprised to find that SEO usually generates 275% in ROI, or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference between SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple, easy to understand terms, and how each is utilized by businesses to market their products and services. The podcast concludes with determining whether organic search or paid search delivers a better return on your marketing dollar. If, after listening to the podcast and reading this article, you determine that your business needs help understanding online marketing, feel free to send us and email to discuss whether our services would be a good fit for your business. Read on to see how we determine the industries most elusive and valuable metric the cost per click for SEO vs. PPC.
- Details
- Other
Sales Cycles
Generating new business can often be a challenge and a long process. Depending on your industry and what you are selling will have a factor on your sales cycle and how long it will take to generate a lead and then turn that lead into a new customer. Below are some general averages on the amount of time required to generate new customers across all industries.
- Details
- Website Traffic & SEO
Google Ranking Factors - #1 is Content
Everyone who runs a website wants to know how Google determines which pages rise to the top of their search engine. In this blog article and podcast, we're going to discuss how Google's ranking factors work, how we determine what their ranking factors are, and share with you some of the ranking factors that we've discovered over our years as an SEO company.
Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're interested in giving your website a boost to the top of Google, click here to get in contact with us today!
