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- Email Marketing
Email Marketing vs Social Media Marketing - Which Provides Better Value
In our opinion (and the opinion of other experts) email marketing remains one of the highest returning marketing options available. But like Martin Zhel stated in his article on mailmunch.com, "Email marketing and social media marketing are like apples and oranges", so while we can compare their numbers it's always important to remember that every business is different and the effectiveness of a marketing method can depend greatly on the context it is implemented in. In this blog article and podcast, we're going to compare and contrast Email Marketing with Social Media marketing to help you decide which may be the best option for you!
Profitworks provides Email Marketing services which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!
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- Other
B2B Promotion
In this blog I have gathered some interesting research and data on the success rates of various B2B promotion methods and tactics. Hopefully you can use this data to help tweak or refine your marketing and lead generation tactics.
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- Email Marketing
7 Of The Best Email Marketing Ideas And 3 Other Ideas You Should Test This Year
In this blog article and podcast, we're going to discuss some of our favorite email marketing ideas that are sure to provide you with a lot of leads and conversions. Email marketing is considered one of the most effective methods of digital marketing but it needs to be done correctly and creatively in order to see optimal results.
Profitworks Inc. is an expert in the field of Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!
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- Website Traffic & SEO
What are Differences Between SEO and PPC - Chapter 1
Business owners may be surprised to find that SEO usually generates 275% in ROI, or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference between SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple, easy to understand terms, and how each is utilized by businesses to market their products and services. The podcast concludes with determining whether organic search or paid search delivers a better return on your marketing dollar. If, after listening to the podcast and reading this article, you determine that your business needs help understanding online marketing, feel free to send us and email to discuss whether our services would be a good fit for your business. Read on to see how we determine the industries most elusive and valuable metric the cost per click for SEO vs. PPC.
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Sales Cycles
Generating new business can often be a challenge and a long process. Depending on your industry and what you are selling will have a factor on your sales cycle and how long it will take to generate a lead and then turn that lead into a new customer. Below are some general averages on the amount of time required to generate new customers across all industries.
