SEO Leads: How to Generate More Clients Through Your Website?


Lead generation is vital to any business, especially those with an online presence. Research shows that over 53% of marketers spend almost half of their entire marketing budget on trying to generate leads alone. A considerable chunk of their resources are targeted toward finding the right audience on the internet. Next is developing sophisticated techniques to turn these prospects into actual paying customers. This makes sense, as successfully nurtured leads can account for almost half of larger purchases.

Yet, 61% of marketers say generating leads is their biggest challenge. Part of the problem comes from the internet being full of websites offering similar services and products. So you will be competing for the same customers. There is also the issue of finding the best strategy to boost your visibility, expand your reach, and engage the interest of consumers. These combined can make getting SEO (search engine optimization)leads seem almost impossible.

Overall, this article will show you how to get more paying clients through your website by looking at how you can generate website traffic through SEO. Click on each corresponding link to jump ahead to that section. 

  1. How Can You Generate Website Leads Through SEO?
  2. What Are SEO Leads and How Do You Generate Them? 
  3. What Are the Benefits of Lead Generation Through SEO?
  4. SEO Leads: Stats That Might Surprise You
  5. SEO for Lead Generation and Direct Marketing

If you have any questions regarding website traffic and SEO, contact the experts at Profitworks. 



1. How Can You Generate Website Leads Through SEO?

Many methods and strategies are effective for generating website leads. Yet, a lot of them seem pretty complex for a beginner. So, here are some powerful SEO techniques to get you started.

Image by Photo Mix from Pixabay


A) Perfect Your Landing Page

Your landing page is the first thing users encounter when they visit your website after clicking a link on the search result page or elsewhere. First impressions matter and for a business looking to generate website leads, it is everything. Use this place to capture the attention of your prospects. If designed with SEO best practices in mind, it can rank high in search engines and drive more traffic throughout the rest of your site. 

Creating a landing page that converts well involves several key elements and best practices: Here is a guide to help you create an effective landing page: 

  • Keep it simple: A cluttered landing page can distract visitors and lead to higher bounce tastes. Keep the design clean and minimalistic, focusing on the key message and call-to-action (CTA). 
  • Use engaging visuals: Images, videos, and graphics can capture attention and enhance the visual appeal of your landing page. Choose visuals that align with your message and create a positive impression.
  • Create a strong CTA: Your call-to-action is a crucial element of your landing page. It should be prominently displayed, visually distinct, and use action-oriented language. Make it clear what action you want visitors to take and the benefit they will receive by doing so. 
  • Incorporate social proof: Testimonials, reviews, case studies, or user-generated content can build trust and credibility. Display social proof strategically on your landing page to show that others have benefited from your offerings. 
  • Keep forms simple: If your landing page includes a contact form, keep it short and ask for only essential information. Lengthy forms can deter visitors from completing the desired action.
  • Conduct A/B testing: Continuously test different variations of your landing page elements, such as headlines, CTAs, colours, and layouts. A/B testing helps you understand which elements are more effective at converting visitors, allowing you to optimize your landing page over time.
  • Conduct keyword research: This helps you know the keyword combination to guide users to your sales funnel. But more importantly, you also get insights into the intent or what it is that drives your consumers to make certain purchases. Your images, videos, linking structure, and even the layout of your content should enhance and not detract from the overall impression.

The key to creating a high-converting landing page is to understand your target audience, communicate your value proposition clearly, and provide a seamless user experience. 


B) Craft Content That Delivers 

When people click on your website, they have certain expectations. They might be looking for answers to their questions or information on where to get what they need. You should be able to use the data from your keyword research to understand what they want and why. You must ensure that your content matches what your visitors expect to see and more. Therefore, consider incorporating relevant content geared towards specific keywords, such as: 

  • Educational pieces, 
  • How-tos, and 
  • FAQs 

This way, you create consumer-friendly content that matches consumers' searches.

Creating content that ranks and boosts SEO leads potential requires commitment from you. One way to make posts rank higher is by having a blog series on similar or the same topics, keywords, and themes. Then link these to a pillar page that explores the central keyword theme of the entire collection. You must also know how to distribute content through diverse channels to reach a bigger audience. This brings us to the next item, link building.


C) Launch an Active Link-Building Campaign

67% of SEO specialists swear by the impact backlinks have on search rankings. The basic idea is to get other websites to link back to you. Guest blogging provides one excellent way to collaborate with relevant sites in your niche with the required domain ratings. But there are also several pros and cons of blog posting that you must carefully consider before you start. 

An example is the intensive time commitment that goes into it, especially during outreach and content planning. On the other hand, it is one of the essential factors that search engines rely on for ranking sites. With a successful link-building campaign, you can gain a broader audience reach, build credibility, and improve your TrustRank. All of which help you increase the number of your SEO leads.


D) Optimize the Site For a Better User Experience

Stats show how vital user experience is for website lead generation. For instance, 74% of businesses report that it has a visible impact on their ability to boost sales. So, set aside enough time to optimize your entire site. Several tools make it possible for you to do this. Schedule regular audit sessions to find areas where you can improve to provide a seamless experience for your visitors.

A responsive design makes a huge difference in your ability to get more users and rank better. Check that your texts, images, and videos display correctly on screens of all sizes. Ignoring these can cause your pages to load slowly, resulting in a high bounce rate. But paying attention to everything and anything that can impact load times and usability will encourage your audience to stick around longer and return in the future.


E) Bonus Tips to Improve Your Website Lead Generation

Evidence shows that SEO is worth every investment put in to improve website lead generation.

Use these bonus tips to amplify your results.

  • Refine your buyer personas regularly: This is vital as trends and habits can change over time. Doing this helps you retain current consumers. It also creates opportunities to attract more prospects. 
  • Improve your response times: Marketers replying to website leads within the first five minutes have 9x more chances of converting the prospect. You cannot afford to underestimate the effect of a robust and reliable customer support system. 
  • Develop a multi-content strategy to boost your website lead generation potential: Each type of content has its unique strengths and weaknesses. Plus, some customers respond to each type differently. Having more than one on your page increases your search rankings.
  • Use social media to generate organic traffic for your web page: Most people use their social networks as a search engine too. Optimize your profile by adding keywords in your bio and description. Post regularly and use relevant hashtags to expand your reach. Link your social profiles to your website. Ensure you share links to your blog posts on your social media page but don’t be spammy.
  • Pay attention to SEO trend updates: Search engine algorithms are evolving and getting better every day. It’s necessary to stay in the loop so you don’t use outdated tactics or unknowingly violate a policy.

Leverage tools at every stage: Learn what to do to take advantage of tools like Google Search Console (GSC) to create an efficient SEO lead generation strategy. From keyword research to CMS, third-party software can simplify your workflow and increase output.


2. What Are SEO Leads and How Do You Generate Them? 

Seo leads refer to potential customers or prospects who discover and engage with your business through organic search engine optimization (SEO) efforts. When your website ranks high in search engine results for relevant keywords, it increased the visibility and exposure of your business to users actively searching for products, services, or information related to your industry.


Image by Diggity Marketing from Pixabay


SEO leads are generated in various ways, such as: 

  • Keyword Optimization: SEO begins with identifying the keywords and phrases that your target audience is likely to search for. By optimizing your website's content, meta tags, headings, and URLs with these keywords, search engines can better understand your relevance to specific search queries.
  • Organic Search Traffic: When your website ranks higher in search engine results pages (SERPs), it attracts more organic traffic. These visitors find your website through their search queries and are more likely to be interested in your offerings.
  • Content Marketing: Creating high-quality, informative, and relevant content is a crucial aspect of SEO. By producing content that aligns with user search intent, you can attract targeted traffic to your website. This can include blog posts, articles, guides, videos, infographics, and other forms of content that provide value to your target audience.
  • On-Page Optimization: Optimizing various on-page elements of your website, such as title tags, meta descriptions, headings, and internal linking, helps search engines understand your content better and improve its visibility in search results.
  • Off-Page Optimization: Building backlinks from reputable and relevant websites is an important off-page SEO strategy. When other websites link to your content, it signals to search engines that your website is trustworthy and authoritative, leading to higher search rankings.
  • Local SEO: For businesses targeting a specific geographic area, local SEO techniques can help generate location-based leads. This includes optimizing your website and online profiles for local keywords, acquiring local citations and reviews, and ensuring consistent NAP (Name, Address, Phone number) information across various online directories.
  • Conversion Optimization: While SEO helps drive organic traffic to your website, it's equally important to focus on optimizing your website for conversions. This involves creating compelling landing pages, clear calls-to-action, user-friendly navigation, and a seamless user experience to encourage visitors to take the desired actions, such as making a purchase, filling out a form, or contacting your business.
  • Analytics and Tracking: By implementing web analytics tools like Google Analytics, you can track and measure the performance of your SEO efforts. This data provides insights into the number of visitors, their behaviour on your website, conversion rates, and other key metrics, allowing you to assess the effectiveness of your SEO strategy and make data-driven optimizations.


3. What Are the Benefits of Lead Generation Through SEO?

A big part of running a successful website is using SEO tactics to increase search rankings and boost web visibility. Lead generation through SEO makes a big difference in how your site attracts the attention of potential clients. How does this work? If you can effectively get your pages to the front page of search results, the outcome will be an incredible boost in traffic which drives sales.


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To break it down further, more than 68% of all internet journey begins with a search engine. Interestingly, three-quarters of them never scroll beyond the first page of the results. This means that most people first search for something online before proceeding with the rest of their online journey. But most never bother to check what’s on the second page, giving almost no direct traffic to the sites that don’t make it to the top 10. 

A common benefit of SEO is that it gives your site better search rankings. This can create a compound effect when you actively use link-building tactics to promote blog posts and expand your network. Implementing SEO best practices can help drive organic traffic to your web page and social networks. This creates opportunities for more leads and potential customers.


4. SEO Leads: Stats That Might Surprise You

Search engine optimization is integral to any website. It helps you position your page where most people can see and interact with it. To help you understand the powerful effects these SEO leads can have on your business, here are some relevant stats: 

  • Companies that increase the number of their landing page from 10 to 15 can see up to a 55% increase in leads.
  • 59% of B2B marketers report that SEO has the most meaningful impact on their lead generation goals.
  • Blogs that have educational content see 52% more organic traffic than those with only company-focused content.
  • 70% of marketers say SEO is more effective than PPC for lead generation.
  • Using SEO leads results in a 14.6% close rate.
  • 67% of companies are turning to content marketing for lead generation.

When used right, SEO can transform your business!  


5. SEO for Lead Generation and Direct Marketing

As we have already discussed, SEO for lead generation and direct marketing involves optimizing your website and online presence to attract targeted traffic and convert them into leads or customers. It focuses on leveraging SEO strategies to drive qualified traffic to your website and encourage visitors to take action, such as making a purchase, filling out a form, or contacting your business directly.


If you are looking for an SEO service provider for lead generation and direct marketing, look no further than Profitworks. 

Profitworks Small Business Services provides website traffic and website conversion optimization services to increase the number of sales generated from a website. The focus of our services is on increasing sales and providing a positive return on investment!

If you are interested in getting new customers for your business, contact us today!