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- Website Traffic & SEO
How Search Results Clicks are Distributed - SEO vs PPC - Chapter 2
About 94% of the first page results clicks are for SEO versus 6% PPC while users have a bias for only reading less information across the screen as they move down the search listings based on the F pattern eye-scanning behaviour of Google users. This article provides a deep dive into available data on search distribution. Readers will understand how clicks are distributed when it comes to search results layout, search rankings, and also distribution for local SEO. This article is paired with a companion podcast in which we discuss the differences in click distributions between SEO (Organic or Search Engine Optimization) and PPC (Pay Per Click Ads). Be the leader in your market by improving your marketing and website performance, purchase profitability today.
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How To Make A Great First Impression With Potential Customers
Today I volunteered judging at a local high school business role play presentation competition called DECA. I was really fun. As I was judging the various presentations by students I started to notice many of the small things these students did correctly and incorrectly that influenced my impression of them. As I watched more closely I started to pick up things I need to refine more myself when making a first impression. As I thought more about my experience today I created a list that I realized I or anyone could use to create a great first impression when first meeting a potential customer.
Here is the list I developed today from watching some very smart and talented high school students.
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Marketing ROI, Marketing Attribution, & Marketing Ideas - An Interview With Fabian Eckstrom-French from Bizible
On average firms get 1.5X revenue to marketing spend. this is just one great piece of information shared in this podcast. In this podcast, Fabian Eckstrom-French from Bizible shares that word of mouth, SEO, and email marketing tend to be the most effective marketing methods for businesses. Read this article or listen to the podcast to learn the most effective marketing for five specific industries. In addition, he explains why the best marketing attribution model is often a custom model or full path marketing attribution model.
Profitworks provides marketing services specializing in Search Engine Optimization, which is one of the highest average ROI marketing mediums available to any business. If you're interested in giving your website a boost, click here to get in contact with us today!
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How To Cold Call Sales
For some of my clients I have actually been doing a little bit of cold calling. When I started doing this I dreaded it as I did not at all know how to cold call sales prospects in an effective manner. I am not too sure why I continued experimenting with it but for some reason I did. As I did I found I was able to get some success as a refined my skills. I still don't know that I really like it but it is becoming more interesting. I have also started to pick up on some tips or tactics I changed that have significantly increased my success rate. Here is a list of just a few of the tips I have learned and started to implement.
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Is SEO Worth It?
Search Engine Optimization. When you enter into the world of digital marketing it may be one of the first methods you hear about. But is SEO worth the investment? The quick answer is absolutely yes. SEO Is renowned for its high return on investment and it's long lasting results. In this blog article and podcast, we're going to walk you through some of the top reasons why SEO is certainly worth the investment.
Profitworks provides SEO services and Email Marketing services. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!
