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New year, new designs--we’re leaving some of last year’s typography trends in the past and looking forward to incorporating this year’s most eye-catching fonts in all things print and digital. Looking to refresh your content with to keep up with what’s popular in 2019? Look no further than this guide to 7 of the hottest typography trends for the new year.


Wondering how Profitworks can help you elevate your brand in 2019? Contact our marketing experts today to learn more.

 

 

The Top 7 Typography Trends for 2019

In no order, here are some of the top typography trends to watch for in 2019:


1. Scattered Text

Source: https://www.pinterest.ca/pin/321303754650388326/

 
Scattered text adds movement to otherwise simple designs by thoughtfully breaking up text in a readable way. Playing on the trend of placing type both horizontally and vertically, scattered text is a unique way to tell a story with type by leveraging white space in unique ways. Catering to a milennial audience? This type trend is sure to capture their attention and leave them wanting to know more.

 

2. Big, Bold Headings

Source: https://www.pinterest.ca/pin/179651472608098761/


Go big or go home--in 2019, bigger and bolder is better with headers that communicate messages dramatically. With headers like these, it’s often best to let the type speak for itself by leaving backgrounds clean and distraction free. To leverage this trend, opt for sharp, modern sans serif type and add personality with pops of colour in your content.

 

3. Outlined Text


Read between the lines in 2019 by incorporating outlined text into your design strategy. Outlined text is a modern take on the classic serif by creating designs that feel light and airy without losing bold impact. Take your typography to the next level by pairing outlined text with bold subheadings that complement and contrast.

 

4. Elegant Serif

Source: https://www.pinterest.ca/pin/117164027788568087/

 

Everything old is new again with the rise of glamorous serif fonts making their comeback in headers just like in the sixties and seventies. State your message with the understated elegance of a clean serif font for 2019. Sophisticated headings with serif type make minimalistic design pop without intricate design. Elegant serif fonts are ideal for communicating a luxurious, high-end feel, often catering to older audiences.

 

5. Highlighted and Underlined Text


Source: https://www.pinterest.ca/pin/117164027788568087/

 


The need to communicate your message quickly is more important than ever. Make what’s important stand out by incorporating thoughtful highlights and underlines in your design through bright and bold colours. With highlights and underlines, viewers can pick up the message at a glance and skim to decipher the main message in 10 seconds or less.

 

6. Text With Layered Elements

Source: https://www.pinterest.ca/pin/99782947974603057/

 

 

Create a new reality around basic type by incorporating layered elements into your design in 2019. Usually accomplished using images with depth or layered vectors, designers are making text pop by creating optical-illusion like images to communicate their message. Often done with flowers, this trend communicates sophistication and femininity when done well. This trend is sure to evolve in 2019 as designers find new ways to create typographical illusions with more diverse elements.

 

7. Retro-Text

Source: https://www.pinterest.ca/pin/270919733807364150/

 

Make an ode to the '70s and '80s in 2019 by incorporating retro text into your visual content. Hand-written serifs are making a comeback, with faded and muted elements to complete the aesthetic. Retro-text is especially useful in communicating personality in print or digital design without requiring much of its surroundings. 

 

Typography Trends - An Infographic

Feel free to share the infographic below! It contains visualizations of all the seven trends listed above. 

 

What's Your Type?

With a new year upon us, what font styles are you most (or least) excited to see in 2019? 

If you're looking to revive your marketing strategy in 2019, the team at Profitworks can help. We're marketing experts with experience curating effective marketing strategies for our clients. Become the leader in your market by contacting Profitworks today!