ROI Of Organic SEO Traffic +275% vs Social Media Traffic -90%

In this podcast we compare the return on investment of organic traffic (which is generated by search engine optimization) and social media traffic (which is generated by social media activities or social media advertising). From our research one appears to have a great return on investment for businesses and the other is terrible. This is extremely surprising given both seem to be all the hype in the last few years in the small business community, on blogs and from marketing speakers. A large portion of businesses are being misguided, wasting a lot of money, time, and energy that is not benefiting their business.

If you would like an audit of your search engine optimization and social media activities, contact us to book an appointment to discuss. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the article where you can find detailed descriptions explaining each term. 

ROI of SEO vs PPC (Pay Per Click Search Advertising) - The Compounding Power of Search Engine Optimization Explained

In this blog article and podcast, we are going to talk about the ROI of search engine optimization (known as SEO) versus the ROI of pay per click advertising (known as PPC). The goal of this blog article and podcast is to clearly show which has the better return on investment, and explain the compounding power of search engine optimization in a simple, easy to understand explanation.

How Search Results Clicks are Distributed - SEO vs PPC - Chapter 2

About 94% of the first page results clicks are for SEO versus 6% PPC while users have a bias for only reading less information across the screen as they move down the search listings based on the F pattern eye-scanning behaviour of Google users. This article provides a deep dive into available data on search distribution. Readers will understand how clicks are distributed when it comes to search results layout, search rankings, and also distribution for local SEO. This article is paired with a companion podcast in which we discuss the differences in click distributions between SEO (Organic or Search Engine Optimization) and PPC (Pay Per Click Ads).  Be the leader in your market by improving your marketing and website performance, purchase profitability today.

The Beginners Guide To Email Marketing

Every business should use email marketing because it has a high return on investment, it is easy to do, it is low cost and it creates high quality leads. Imagine you're a small business that's looking to create more sales through a form of digital marketing. On one hand, your could invest your time and money into social media marketing which could result in a return of $12 for every $1 spent, or you could invest your time and money into email marketing which averages around a $40 return for every $1 spent. Now, where would you prefer to spend your time and money? In this blog article and podcast, we're going to walk you through what email marketing is, why you should be investing in it, how it works, and we'll provide you with a ton of tips to help you get started!

Profitworks provides SEO services and Email Marketing services. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!

The Difference Between Organic vs Paid Search

In this podcast we discuss the difference between organic and paid search. In the podcast, we start by explaining what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with which of organic search or paid search delivers a better return on your marketing spend dollar. If after listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss further if our services would be a good fit for your business or not.

The Importance of Links to your Website's Google Ranking and SEO 

In this article we talk about the reasons page linking is important to increasing Google search result ranking, some trends in how page linking is influencing search results, and tips on how to effectively use linking to propel your page into top ranking gear. Linking is just one of the many approaches we use to help our clients grow their businesses.  See here to contact us or to get a free review of your site. Profitworks Small Business Services provides website search engine optimization and website conversion optimization services to win more customers for our customers. Listen to the podcast for this article here.

The Smart Passive Income Blog By Pat Flynn - Website Marketing ROI Case Study

Websites can drive significant ROI for a business. Especially blogging and having a podcast if they offer high value content that your target market is desiring. A prefect example of this in action is The Smart Passive Income Blog & Podcast by Pat Flynn. Pat Flynn is an online marketing genius and many of the things I have learned about website marketing has come from him. In this blog article we take a look at the ROI he has been able to generate blogging and recording Podcasts.

Things You Can Do Today To Get More Sales From Your Website

This podcast and video are of a seminar we held recently titled, "Thing You Can Do Today To Get More Sales From Your Website." The goal of the seminar was to provide business owners and marketing managers items they can implement on their website on their own with minimal time to increase the sales they get from their websites. In the seminar, we did review a few websites of the attendees' but we have removed this section to not leak any confidential competitive information of the attendees. If you would like a digital copy of the presentation slides or you would like a free review of your website to see what could be done to increase the sales from your website just contact us. 

Why Email Marketing Services Have Such A Good Return On Investment 

In this blog article and podcast, we are going to talk about why email marketing services have such a good return on investment. We'll discuss the philosophy behind why email marketing continues to generate a good return on investment and give you some tips on how you can optimize your email marketing to generate even more revenue. Profitworks Inc. is an expert in the field of Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!