• 5 Must Read Email Marketing Case Studies

    5 Must Read Email Marketing Case Studies

    In this blog article and podcast we are going to talk about some of the best email marketing case studies out there. Email marketing has shown time and time again to be one of the most dependable marketing methods for small to medium sized businesses. It's been proven as a constant provider of a high return on investment despite competition from other outlets such as social media marketing. These five case studies will help to show that email marketing is alive and well, and should be included in the marketing plan of every business. Profitworks Inc. is an expert in the field of email marketing which has one of the highest ROI's of any marketing type. Contact them now to learn more!

    Top 5 email marketing case studies

     

  • 5 Must Read Marketing Return On Investment Articles

    5 Must Read Marketing Return On Investment Articles

    In this blog article and podcast, we are going to talk about some of the best marketing articles that focus on the topic of ROI or return on investment. Return on investment is a popular metric that is used to measure the efficiency of different investments. It's also a great way to compare different marketing tactics and marketing mediums to determine which is delivering better results for your companies bottom line. The 5 articles we mention in this article should help to give you a solid foundation and understanding of ROI and how it relates to marketing. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing which are two of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!

    ROI Articles

     

  • 6 Good, Bad and Ugly Articles on Direct Email Marketing Best Practices

    6 Good, Bad and Ugly Articles on Direct Email Marketing Best Practices 

    In this blog article and podcast, we are going to talk about some of the good, bad and ugly articles that are based on direct email marketing. When you're looking for tips to help you come up with effective marketing emails there is a ton of information available. Some of this information is excellent, but some may be poor and actually hurt your conversion rates. The 6 articles we mention here should help to give you a solid foundation of what makes an effective marketing email, and should help to give you some ideas of what to avoid. Profitworks Inc. is an expert in the field of Email Marketing which is one of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!

    6 Good Bad and Ugly Articles on The Best Practices for Direct Email Marketing

     

  • 7 Of The Best Email Marketing Ideas And 3 Other Ideas You Should Test This Year

    7 Of The Best Email Marketing Ideas And 3 Other Ideas You Should Test This Year

    In this blog article and podcast, we're going to discuss some of our favorite email marketing ideas that are sure to provide you with a lot of leads and conversions. Email marketing is considered one of the most effective methods of digital marketing but it needs to be done correctly and creatively in order to see optimal results.

    Profitworks Inc. is an expert in the field of  Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!

    7 Best email marketing Ideas

     

  • Best Marketing Blogs Ranked From #1 to #50

    Best Marketing Blogs Ranked From #1 to #50 

    In this blog article and podcast, we are going to talk about some of the best marketing blogs that you can find on the internet. There is a ton of information out there on marketing so we thought it would be nice to have some of the top blogs available in one place. The 50 articles we mention here should help to give you a solid marketing foundation whether you're only just beginning to learn about marketing or you're a seasoned veteran. Profitworks Inc. is an expert in the field of Email Marketing which is one of the highest average ROI marketing mediums available to businesses. We also engage in SEO marketing. Contact them now to learn more!

    Best Marketing Blogs

     

  • Conversions of Long Tail Keywords are 2.5x Higher Than Head Keywords

    Conversions of Longtail Keywords are 2.5x Higher Than Head Keywords

    This article will provide stats on the significance of long tail keywords versus head keywords, along with lessons learned from online case studies to help you make use of this powerful insight for your business.

    If you would like an audit of your search engine optimization or social media activities, contact us to book an appointment to discuss. Here at Profitworks we offer SEO services, Email Marketing services, and Social Media services to help grow your business and increase your revenue. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the article where you can find detailed descriptions explaining each term. 

     Conversions of Longtail keywords are 2.5x higher than Head Keywords 2

     

  • Creating Relevant Website Content Ranks #1 On The List Of 25 Best Marketing Ideas For Your Marketing Plan

    Creating Relevant Website Content Ranks #1 On The List Of 25 Best Marketing Ideas For Your Marketing Plan

    In this article and podcast, we're going to show you our list of the 25 best marketing ideas that can help to give your marketing plan a major boost.  These include creating relevant content for your website, marketing through contests, investing in email marketing, and more. These marketing ideas are a great option for anyone looking to build a marketing plan for the first time, or for anyone looking to improve an existing marketing plan. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time, check out our FREE template. Click here to check it out now!

    25 best marketing ideas

     

  • Do You Have What It Takes To Be An Entrepreneur? - Interview With Professor David Rose At The University Of Waterloo Conrad Business, Entrepreneurship And Technology Centre

    Do You Have What It Takes To Be An Entrepreneur? - Interview With Professor David Rose At The University Of Waterloo - Conrad Business, Entrepreneurship And Technology Centre

    In this podcast we have the pleasure of interviewing Professor David Rose, from the University of Waterloo and the Conrad Business, Entrepreneurship and Technology Centre, who lecturers in the MBET program. In the interview, Professor Rose comments on what exactly an entrepreneur is, who can be an entrepreneur, what the determining factors as to a business' success are, advice on the marketing of new business ventures, and advice on where to start if you are looking to begin a new business venture. At the very end of the podcast he gives some great advice for all business owners and managers looking to be successful. Be sure to listen all the way to the end to hear this insight on how to be successful in business. 

    professor dr david rose u of waterloo conrad centre MBET

     

  • Email Marketing vs Social Media Marketing - Which Provides Better Value

    Email Marketing vs Social Media Marketing - Which Provides Better Value

    In our opinion (and the opinion of other experts) email marketing remains one of the highest returning marketing options available. But like Martin Zhel stated in his article on mailmunch.com, "Email marketing and social media marketing are like apples and oranges", so while we can compare their numbers it's always important to remember that every business is different and the effectiveness of a marketing method can depend greatly on the context it is implemented in. In this blog article and podcast, we're going to compare and contrast Email Marketing with Social Media marketing to help you decide which may be the best option for you! 

    Profitworks provides Email Marketing services which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

    Email Marketing vs Social Media Marketing

     

  • Faith Based Marketing Strategies Chapter 1: The Business Case

    Creating a faith-based marketing strategy that is founded on Christian perspectives offers a new way to connect and compel consumers, in some cases even creating a greater brand loyalty across generations of consumers. This article challenges conventional marketing messaging to arrive at a new paradigm and may be better suited for those who have a preliminary understanding the of the tenants of Christian faith. In this chapter, companies like Chik-Fil-A, Hobby Lobby, and Forever 21 are featured to see what these great brands are already doing with faith-based marketing. Get insights into how to use faith-based values to connect with people on a deeper level when marketing services and products today.

    faith based marketing ch1 banner

     


    Executive Summary

    • Faith-based or gospel-centered marketing is the most sustainable and meaningful way to engage consumers as people
    • Each industry has their conventions, but there are unaddressed tensions that are resolved when we use faith-based marketing
    • Fast food caters to a human's hunger, whereas gospel-centered marketing provides messaging that addresses deeper needs
    • Fashion retail accepts people based on their exterior beauty, but the gospel provides a balanced perspective to engage all cultures and generations
    • Education's marketing guarantees a future, but with statistics pointing to a more balanced perspective around knowledge as humility helps to point students in a more meaningful direction

    Sales & Marketing ROI Podcast: Episode #50

    The Faith-Based Marketing Business Case - Click the link below to listen to the podcast. 

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    Faith-Based Marketing Provides Robust Messaging that Engages all Demographics

    There are a host of marketing agencies that claim they can help businesses use Christian faith to market their products. But to the keen eye, this itself flies in the very face of what it means to market based on values of the Christian faith, or gospel-centered communication: you're accepted, valuable, beautiful, worthwhile, and etc. NOT because of what you wear, buy, or drink, but as a result of the acceptance of God. We recognize that we are worse than we ever imagined but more accepted and loved than we ever dared hope (Keller). We will see in this series that this foundation leads to very different marketing messaging that speaks to a holistic individual rather than the compartments of needs and desires.

    Faith-based marketing is incredibly nuanced and harder than it sounds.  It's not only about expressing faithfully a marketing message that is founded on gospel principles but adapting it to give it the most impact. Here is why a marketer or company, whether they themselves embrace faith personally or not,  should consider using faith-based marketing strategies:

    1. Faith-based marketing is the right thing to do -  because it aims to ultimately meet the deepest longings that may only be temporarily addressed by products and services. 
    2. Improves the culture of society - faith-based marketing provides a balanced perspective on every field of endeavour, tying it deeply to the handiwork of God in that there are great things about each culture, while also challenging the areas in which a culture is flawed (i.e. family honour killings, complete loss of independence in a patriarchal society, or loss of community from hyper-individualism).
    3. It provides the resources to questions customers ultimately have - ultimately it provides the most balanced view of the world of possessions, that they aren't our own and we're given a precious opportunity to use them well for the sake of God.
    4. It provides a message that engages all demographics - the gospel is a world movement rather than representative of one ethnicity, it has the capability to reach all audiences, industries, and sociodemographics. There is no other narrative that speaks as sharply and comfortably into every culture than the gospel.

     

    Examples of Challenges and Impact in Marketing with the Gospel

    There is also a widening gap between Christian and Secular marketers that claim to "get" faith marketing. This notion of "getting" Christian-focused marketing was most clearly illustrated in a CNN Christian quiz on the knowledge of Jesus.  A majority of Christians would disagree that the survey is indicative of meaningful content around the person of Christ.  Here are samples questions from the quiz like:

    • What did Jesus eat at the last supper
    • Where did Jesus ascend to heaven
    • What was the primary language Jesus used

    Unfortunately, these facts even if known aren't illustrative of the significance of Christ and show that there is still plenty of opportunity for dialogue on the significance of the gospel perspective that is centered on Christ. If the mark is completely missed even by recognized news outlets, the notion of secular companies understanding Christian perspectives should be suspect.

    Lowe's Christmas Tree Backlash

    faith based marketing ch1 lowes

    Source: Dooby Brain

    In 2011 Lowe's had changed their Christmas Tree product names in flyers to Family Trees, which triggered a backlash and outcry by their Christian customers. This led to Lowe's reverting the name and issuing an apology to customers that were affected and felt their traditions were being neglected. Now this example may actually speak more to American culture than the overall Christian sentiment. The disconnect here is that Lowe's wanted to avoid alienating other faiths but instead triggered the outcry of Christians. Christians also failed to point to this issue to the real truth of the gospel, but rather settled for a territorial victory rather than engaging in a deeper conversation around the inclusion of cultures being one theme of the Christmas narrative. If marketers are seeking to be inclusive there is no greater story or paradigm that brings together all people of nations and tribes (Revelation 7:9).

    Chik-Fil-A uses Product and Marketing to Edge out Competitors

    faith based marketing ch1 chikfila

    The burger and beverage company is open about its faith foundations and has even included Christian messaging in products such as children's meal toys. Even though its marketing is less overt, their business practices like closing all stores on Sunday in recognition of the 4th commandment speaks to Christians and non-Christians alike with its own message. It has also challenged conventional perspectives on Christians with humorous marketing campaigns like "Eat more Chicken" and "Cow Appreciation Day" which became a hit on social media. The business strategy of having a focused product line along with differentiated marketing messaging has to lead to Chil-Fil-A being able to maintain their prices while competitors are forced to try and win fickle customers with deals and coupons.

    Some other implications of the core Christian narrative are that not only humans are important to God but the environment and all biological life. In that way, the gospel not only opens the way for Chik-Fil-A to imply cows having more significance than just being originators of burgers but further sets the table for messaging about sustainability and ultimately a restoration of the seemingly unrestorable ecosystem. The gospel not only is progressive but offers hope where all other narratives fall short or reduce issues and challenges to symptoms rather than root causes.

    Marketing can Either Dehumanize or Foster Holistic People and Organizations

    Conventional marketing, depending on the industry, will sometimes reduce individuals to a series of needs and wants, with marketing catering to these desires. Part of this is pragmatic in that marketing requires a simple message that targets a specific demographic. Yet the ongoing perpetuation of messaging along the lines of "beauty is only external" for example, whether spoken or unspoken, will ultimately dehumanize an individual because not everyone will look like the people on billboards. This isn't simply in the fashion or beauty industry, it is equally true in the fast food industry. The underlying message across endless scores of plump and juicy burgers and mouth-watering entrees leads to a reduction of the individual to their hunger or thirst and that they should function to satisfy these desires. Marketers have a prominent influence on culture and it is a responsibility that should be carefully considered before creating reductionistic messaging.

    The challenge then, is how do we as marketers create a message that encourages people to be more fully who they are, either in the individual or corporate (communal) settings they belong to? Though this is a challenge, the alternative is much more grim, as we continue to cater to a compartment of a human, we become less and less human as we perpetuate and satiate these compartments rather than the whole person. 

    Pitfalls and Alternatives to Conventional Marketing Messaging

    Fast Food: You are Your Hunger

    Beyond serving a hunger or craving the brands become less relevant at other times of the day. The downside of this type of marketing is that it reduces people to their stomachs, and has necessitated greater food regulation around nutrition labeling because it actually isn't in the best interests of people to cater simply to their hunger or cravings.

    The alternative is that food brings people together: one of the deep values of Christianity is that relationships are enduring whereas possessions are not. Relationships stay golden and the ultimate relationship is already available through the gospel. Marketers can embrace messaging that emphasizes how food and beverages inherently bring people together. Alongside that theme, brands can further differentiate themselves by identifying what their products are most associated with in terms of conversations and topics to be discussed.

    A conventional food industry messaging that has taken off is the concept of fair trade or organic foods. Healthy food is important but just as significant is the process and supply chain that has brought the product to the table. The faith-based narrative also encourages a commitment to not only eating well because our physical being is given by a creator but also that we're to manage the finite resources on this earth because it's a gift from a cherished friend.

     

    Fashion Retail: You are Only Worthwhile if You Look Like This...

    retail marketing messaging beauty and youth

    Source: Fashion RougeFashion Ad ExplorerFashion Gone Rogue

    In the fashion industry, there is a desire to be unique so that one can be affirmed and loved. in that way, the conventional messaging of fashion is that in order to be loved or noticed, you'll have to look good and stand out. The challenge to that is that your self-worth is based on the shifting preferences of those around you.

    The departure comes as we appropriate Tim Keller's perspective on the gospel in that when we know we are deeply flawed yet also more loved than we can imagine, we have the resources to be truly fulfilled and affirmed. The bearings on fashion then, are that because of love and its natural expressions in beauty and creativity we can behold beauty not only in well dressed, thin, and tall people. There is a beauty to celebrate in every season. This provides a whole new dimension of fashion marketing that needs to be explored so that youth and our culture do not fall prey to a limited understanding of the basis of self-worth. See here for a deeper discussion on fashion retailing marketing, along with conventional pitfalls and alternatives.

    Education: Your Future is Guaranteed if You Study and Make the Grade

    With universities in Ontario marketing to an ever increasing body of students, the conventional message is that if someone is well educated then the future is certain. While further education is a good thing, saying that education ensures the good life sells is selling a message of false hope. CBC recently featured a new graduate who was surprised and dismayed that his degree didn't land him a meaningful career in the field of his study.  This story isn't the exception but is instead a growing issue amongst new graduates. The conventional message that education always equals success needs be re-examined to encompass the new qualities and extracurriculars that are required for success in the modern world.

    No matter if you are a skeptic or faith-based reader, a wary eye should be cast on anything that guarantees a future via an education program in itself. Educational adverts are pointing people to place their trust and faith in something, be it an education or career, to guarantee a successful and fulfilling future. They are not, however, showing that by itself an education is not a guarantee for success and happiness. Instead, these advertisements should be showing their formal education offering as just one part of an ongoing lifetime of learning that includes mentorship from others in the field, along with continued learning in many areas. Instead of selling a degree and saying that will career fulfillment, educational advertisers should advertise their programs as a part of a whole lifestyle that together has the possibility of career success.  

    Instead, these advertisements should be showing their formal education offering as just one part of an ongoing lifetime of learning and personal development that includes mentorship from others in the field, continued learning in many areas, and personal development. The advertisements should be less about selling a program while saying it will bring happiness and more about making a well rounded professional. Instead of selling a degree and saying that it will bring career fulfillment, educational advertisers should advertise their programs as a part of a whole lifestyle that together has the possibility of career success.  

    Faith Based Marketing is the Message that Lasts

    Profitworks is committed to its faith foundations and looks to express it meaningfully for our clients to their customers as a way of serving everyone better. The gospel is rich in guiding a balanced perspective on self-image, relationships, role in the community, and engaging and resolving the tensions in the world around us. It is the most inclusive message.

    We are continually striving for ways to help our clients compete using principles of our faith from our work to processes. By speaking to an entire individual and their true needs we are endeavoring to humanize the marketing industry by best serving those with whom we engage. 

    Our services include online content writing and A/B testing of messages and layouts to best engage individuals of faith backgrounds. The team also is comprised entirely of Christian professionals helping you understand the unique customer journey of individuals from secular and religious backgrounds.

     

    "Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions, and successful execution.” 

    -Tom  - Business Owner & Customer

     

     

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  • Google Ranking Factors - #1 is Content

    Google Ranking Factors - #1 is Content

    Everyone who runs a website wants to know how Google determines which pages rise to the top of their search engine. In this blog article and podcast, we're going to discuss how Google's ranking factors work, how we determine what their ranking factors are, and share with you some of the ranking factors that we've discovered over our years as an SEO company.

    Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're interested in giving your website a boost to the top of Google, click here to get in contact with us today!

    Google Ranking Factors

     

  • Google Ranking Factors - What We Believe To Be The Top 10 Ranking Factors

    Google Ranking Factors - What We Believe To Be The Top 10 Ranking Factors

    You could be missing out on up to 62% of your market if you are not ranking well in search engines like Google. How do you rank higher? To do this, you need to know what google looks at to determine which pages rank where. This is hard to know for sure as Google never shares this information directly. We have a pretty good idea, though. We believe the top 10 factors Google uses to determine page rankings in search engine results are content quality, number of total backlinks, RankBrain, click through rate, relevant terms in the content of the page, number of social media shares, domain search visibility, number of referring domains, content freshness, and length of URL. To learn how we came to this conclusion and what data we used, continue reading this article. 

    Profitworks provides marketing services specializing in Search Engine Optimization, which is one of the highest average ROI marketing mediums available. If you're interested in giving your website a boost to the top of Google, click here to get in contact with us today!

    google ranking factors blog title image

     

  • How To Become The Leader In Your Market

    How to Become the Leader in Your Market

    Great companies are market leaders. Amazon, Apple, Coca-Cola, and Snapchat are examples that all lead their industry. What makes them great is a combination of people, strategy, execution, and purpose. Small and Medium-sized Enterprises (SMEs) must identify 3 priorities in each area of people, strategy, execution, and purpose. In the people category, these companies leverage individuals who see their jobs as an integrated role, strategy allows companies to go places they've never been before, and purpose enables organizations to be connected to something bigger than their products and services. Yet one theme we find with each of these great market leaders is that almost all have a strategic partnership with marketing agencies. For companies looking to take market leadership, work to refine what your company is great at along with developing a unique corporate mission that goes beyond great products and services. In this article, we look at which qualities make a market leader. With one insightful example after another from companies that are market leaders, we identify strategies for how your organization can become the market leader, the benefits of being a market leader, and how you can get the help to get there.

    Ready to Become the Leader in Your Market?

         

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    "Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions, and successful execution.” 

    Tom Business Owner & Customer

  • Is Seo Worth It?

    Is SEO Worth It?

    Search Engine Optimization. When you enter into the world of digital marketing it may be one of the first methods you hear about. But is SEO worth the investment? The quick answer is absolutely yes. SEO Is renowned for its high return on investment and it's long lasting results. In this blog article and podcast, we're going to walk you through some of the top reasons why SEO is certainly worth the investment.

    Profitworks provides SEO services and Email Marketing services. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

    Is SEO Worth It 2

     

  • Marketing Channels and Methods That Generate the Best Quality Leads

    Marketing Channels and Methods That Generate the Best Quality Leads

    The top marketing channels for the best percentage of high quality leads are trade shows, events, email marketing and referral/advocate marketing. When you look at which methods also have the best return on investment the best methods are referral/advocate marketing, email marketing, events, and search engine optimization. Marketing can be done through a wide range of channels/methods and there are various tactics for each channel that will all yield different results based on many different factors. This article and podcast will provide insights into which marketing channels/methods are on average the best for a business to use. The information in this article is based on Profitworks' experience providing marketing services to our clients, as well as various third-party studies that have been done on the effectiveness of marketing channels.

    marketing channels and methods that generate the best quality leads

     

  • Marketing Return On Investment - What Is A Benchmark Average And What Marketing Methods Have The Best ROI?

    Marketing Return on Investment: What is a Benchmark Average and What Marketing Methods Have the Best ROI?

    In this blog article and podcast we are going to talk the return on investment from different marketing methods. We will discuss the industry ROI averages for different methods and give a conclusion on which method has the best ROI. At the bottom of this blog post, we point out what marketing method has the best average return on investment. 

    marketing roi benchmarks

     

  • Marketing ROI & Marketing Attribution Models - An Interview With Fabian Eckstrom-French from Bizible

    Marketing ROI, Marketing Attribution, & Marketing Ideas - An Interview With Fabian Eckstrom-French from Bizible

    On average firms get 1.5X revenue to marketing spend. this is just one great piece of information shared in this podcast. In this podcast, Fabian Eckstrom-French from Bizible shares that word of mouth, SEO, and email marketing tend to be the most effective marketing methods for businesses. Read this article or listen to the podcast to learn the most effective marketing for five specific industries. In addition, he explains why the best marketing attribution model is often a custom model or full path marketing attribution model. 

    Profitworks provides marketing services specializing in Search Engine Optimization, which is one of the highest average ROI marketing mediums available to any business. If you're interested in giving your website a boost, click here to get in contact with us today!

     

    bizible marketing ROI

     

  • Marketing ROI by Marketing Method & Cost Per Impression

    Marketing ROI by Marketing Method & Cost Per Impression

    In this podcast I discuss the ROI we have seen over the past four years by marketing method for our own business and our clients. If after you listen to this information you want to have a discussion, we would be happy to talk, just send us an email or give us a call. In this podcast I review and explain the results, I list the 5 best marketing methods for ROI and also highlight the worst 5 marketing methods that you will want to avoid.

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  • Picking A Marketing Company - Five “60 Second or Less” Tips That Will Find You The Best

    Picking A Marketing Company - Five “60 Second or Less” Tips That Will Find You The Best

    In this blog article and podcast, we're going to give you our 5 "60 second or less" tips: looking for a proven track record of success, considering the agency's specialties and focus, confirming that they offer reporting, checking that they stay up to date, and getting examples of their work. These 5 tips will help you to find the best marketing company for you and we go into more detail for each. We understand that choosing the right marketing company to work with can be stressful, so these tips should help to make the process a little easier. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!

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  • ROI Calculation of Website Videos

    ROI Calculation of Website Videos

    In this blog article and podcast, we are going to discuss the ROI that can be gained from website videos and use several hypothetical examples to explore the topic. The article will go through how to measure success, ROI calculation, what your video should have, why videos are important, examples of bankable videos, and lastly a conclusion about different video types.

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Profitworks

Profitworks Small Business Services Inc. a company that provides search engine optimzation and website conversion optimization services which increase the amount of sales generated from a website. Profitworks is a company built on the values of integrity, hard work, doing things better than they have ever been done before and the utmost commitment to our customers. The focus of our all of our services is to provide a positive return on investment to our customers.

 

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