You could be missing out on up to 62% of your market if you are not ranking well in search engines like Google. How do you rank higher? To do this, you need to know what google looks at to determine which pages rank where. This is hard to know for sure as Google never shares this information directly. We have a pretty good idea, though. We believe the top 10 factors Google uses to determine page rankings in search engine results are content quality, number of total backlinks, RankBrain, click through rate, relevant terms in the content of the page, number of social media shares, domain search visibility, number of referring domains, content freshness, and length of URL. To learn how we came to this conclusion and what data we used, continue reading this article.
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