Picking A Marketing Company - Five “60 Second or Less” Tips That Will Find You The Best
In this blog article and podcast, we're going to give you our 5 "60 second or less" tips: looking for a proven track record of success, considering the agency's specialties and focus, confirming that they offer reporting, checking that they stay up to date, and getting examples of their work. These 5 tips will help you to find the best marketing company for you and we go into more detail for each. We understand that choosing the right marketing company to work with can be stressful, so these tips should help to make the process a little easier. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!
Sales & Marketing ROI Podcast: Episode #36
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Picking A Marketing Company - Five “60 Second or Less” Tips That Will Find You The Best
1. Look for a proven track record of success
The first thing you'll want to look into when picking a marketing company is whether or not they have a proven track record for success. It's fairly straight forward. You want to know whether or not they've been able to deliver a positive Return On Investment for their other clients so that you can be sure they'll be able to do the same for you. The Huffington Post suggests that you should ask prospective marketing companies for case studies so you can learn about their past clients. Any marketing company which has had success in the past should be more than willing to share their reports with you, but if they're unwilling or are unable to do so then it may indicate red flags. Here at Profitworks we have several success stories that we're willing to share with our clients. If you'd like to learn about how we've been successful in bringing an ROI of over 500% to some of our clients, feel free to contact us today!
2. Consider their industry focus or specialty
Different marketing companies tend to focus on different areas of marketing, and some focus on certain industries as well. When searching for the perfect marketing company for you, it's important to learn about perspective marketer's specialties. For example, if you're a B2B company, would you like to work alongside a marketing company that's never had success with another B2B company before? Of course not! But there will be certain marketing companies out there who focus primarily on B2B that would be better suited for you. You'll also want to consider what services they offer so that you know their marketing plan will match up with your vision for your company. Some companies offer services exclusively, while others offer a broad range of services in the same package. Know what you value most and focus in on a marketing company that will be able to offer those services. For example, here at Profitworks our focuses and areas of expertise are both Email Marketing and SEO Marketing so any company interested in those services would be a good fit for us.
3. Check that they offer reports
Whether or not a company offers reports on their work can be a telltale sign of whether or not they believe they'll be successful. Unfortunately, there are plenty of digital marketing firms who like to protect themselves from any negative numbers by only providing reports of highlights or successes. This can be a major issue as you want to choose to work alongside a marketing company who not only reports their successes but also reports the more troublesome numbers so that they know where they can improve. Companies who are transparent with you can leave you with the assurance that they have the best interests of your company in mind even when things don't seem to be going well. You should look for companies who provide either weekly or monthly reporting, and look to see whether or not these reports include information on how the marketing company plans on improving. Feel free to ask for examples of their reporting prior to signing up for their business. Then you'll know what to expect going forward.
4. Check that they stay up to date
The world of marketing is always changing and any good marketing company should be able to stay up to date with the latest news, specifically that which pertains to their areas of expertise. This should also mean that they'll be able to provide you with up to date information and be willing to help you learn more about the process and why they do what they do. Hubspot suggests asking any perspective marketing companies whether or not they take time to learn more about their industry, and checking to see what publications they read. You can also ask them questions about current market trends and see how they respond. This should give you some insight as to whether or not they stay up to date.
5. Ensure that they'll provide you with examples of their work
We found this tip on ventureharbour.com and we tend to agree completely. A lot of marketing companies will promise certain results, which is great but only if they come through. If they claim to have provided their previous clients with certain numbers, ask for proof. Any reputable marketing company would be happy to show off their numbers to you. Also, ask for examples of their previous projects. If they've written content for other clients ask them to share that content with you so that you can read through it to determine if it's up to your expectations. The same could be said for other forms of marketing such as email marketing, social media marketing, and radio/tv marketing. Always always always ask for examples of their work to ensure you don't just have to take their word for it.
"Profitworks has delivered on every commitment made. Instead of paying per click, they have rebuilt our content to organically rise to the top of the search page”
There you have it! These 5 quick and easy tips should help you to find the perfect marketing company for you. If you're looking for a top tier digital marketing company you've come to the right place! Here at Profitworks we have expertise in SEO Marketing and Email Marketing and we offer other marketing methods as well. Click here to get in contact with us today to discuss how we can help increase your revenue!
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Profitworks Small Business Services provides email marketing, website traffic, and website conversion optimization services which increase the number of sales generated from a website. The focus of our services is on increasing sales and providing a positive return on investment. To learn more about Profitworks, click here.
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