Start-up Website Audit

When you work with Profitworks, we'll start by doing a comprehensive audit on your website to evaluate your overall presence online. This is essentially a "health check" for your website to determine where your site's strengths and weaknesses lie. Our team of web experts with assess the health of your website and highlight the immediate problems that need fixing as well as the less-detrimental factors having an impact on your site.

Our customized website audit will cover the technical aspects of your website performance as well as identifying any gaps in your current strategy to convert website visitors into leads.

 

Our website audit service is available as part of our Local SEO packages as well as à la carte. For pricing information, click here. 

 

Key Things We Identify:

  • Technical Errors - 404 errors, unstructured data, duplicate content, poor XML sitemaps, SEO issues
  • Accessibility - Overall user experience of your website
  • Indexability - Ease of which Google can crawl your website 
  • Search Performance - The overall strength of your website on search engine results pages 

 
Reasons For a Website Audit:

  • Your website is not generating traffic or traffic is declining
  • High bounce rates 
  • Poor visitor engagement, traffic not converting to leads 
  • Competitors are outranking you
  • Identification of things that are "broken" but not visible 

 

Never miss a customer again!

We're ready to help you improve your online presence and turn website traffic into sales. To get started, click on the button below and one of your team members will be in contact with you shortly.

 

 

 

 

 

Keyword Tracking 

Having a thought-out keyword strategy is one of the core elements of SEO (search engine optimization) for your website. Essentially, keyword tracking is the process of monitoring the performance of your keywords in search engine results on a weekly or a monthly basis, simply by focusing on their position over time. Given that 67% of of all clicks go to the first five listings in Google, it's important that your position for the most relevant keywords to your business is improving over time. 

Through our keyword tracking services, the most important keywords for your website will be monitored on a regular basis to identify and understand fluctuations in your website's ranking. This will help you to improve your website's visibility and will influence the direction of your optimization strategy. 

 

Our keyword tracking service is available as part of our Local SEO packages as well as à la carte. For pricing information, click here. 

 

Key Things We Identify:

  • Priority keywords to target 
  • Keyword position over time 
  • Keyword position in relation to competition 
  • Future strategies 

 
Reasons For Keyword Tracking:

  • Content optimization
  • Monitoring of competition
  • Clarity in keyword performance 
  • Improvement to your website strategy

 

Never miss a customer again!

We're ready to help you improve your online presence and turn website traffic into sales. To get started, click on the button below and one of your team members will be in contact with you shortly.

 

 

 

 

 

Content Planning

Not to be confused with content strategy, content planning is the actual plan by which you will follow to execute your overall content strategy. A content plan is a roadmap or a guide that helps you stay consistent with your posting schedule, maintain a birds-eye view on the keywords you're targeting, and helps you and measure and optimize your content strategy in the future.

Content planning is available as part of our Local SEO packages, or as a stand-alone service alongside our content optimization services. 


Reasons For Content Planning:

  • Maintaining consistent posting schedules 
  • Keeping content fresh and avoiding duplication 
  • Measuring effectiveness of strategy 
  • Planning ahead for promotions or events 
  • Identifying gaps in your content strategy 

 

Never miss a customer again!

We're ready to help you improve your online presence and turn website traffic into sales. To get started, click on the button below and one of your team members will be in contact with you shortly.

 

 

 

 

 

Content Optimization

Content optimization is the process of creating or refreshing website content in order reach as many individuals in your target audience as possible. Content optimization involves keyword research, strategic content writing and on-page SEO, including the use of relevant title tags, links, visuals, and meta data. 

Content optimization is so much more than adding a relevant keyword to your headline and URL! Our team will handle the entire content optimization process on your behalf as part of our content planning, writing and editing services.  

Content optimization is available as part of our Local SEO packages


Reasons For Content Optimization:

  • Better visibility in SERPs (search engine results pages)
  • Generating the right traffic to your website 
  • Improving click-through-rates
  • Building topic authority for your industry
  • Improving time-on-page and reducing bounce rates
  • Increasing the number of leads generated by your website 

 

Never miss a customer again!

We're ready to help you improve your online presence and turn website traffic into sales. To get started, click on the button below and one of your team members will be in contact with you shortly.