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Marketing Agency Termination Letter Sample

Sometimes marketing agencies will struggle with understanding a client's business or prove not to be accountable for the results they provide. After trying to amicably resolve gaps in performance, companies, charities, and professional organizations may sometimes need to terminate their marketing agency. Here are 3 impactful templates for canceling services with a marketing agency along with a transition plan. Don't settle for average growth - work with our team of dedicated growth professionals, and challenge your team to become the market leader in your industry today.

firing my marketing agency 6 steps

Work with a team that cares about your business just as much as you do

We've heard time and again how our business owners want advisors that take the time and care to manage their marketing as if it was their own. Take on the challenge of removing one service or subscription that is dropping the ball by using our agency termination letter sample today.

button start working with us


Executive Summary

 - Once an organization has established that a vendor is no longer viable it should expediently and professionally terminate existing service agreements 

 - Organizations that require guidance on the use and style of termination letter should utilize our templates found in this article

 - World class brands like Nike, Samsung, and Coca-Cola work with marketing agencies and the focus is on working with the right partner

Top reasons why companies fire their marketing agency

Starting a new marketing campaign or partnership with an agency begins with a lot of fanfare and excitement.  Over time a company may decide to move on from a marketing service for the following reasons. Sometimes marketing agencies can simply lose their creative spark for your industry or product. This isn't necessarily a bad thing as it provides an opportunity for your organization to look elsewhere for creative work. Here are some common challenges or symptoms that arise when it may be time to terminate your existing marketing service agency.

Depending on contractual arrangements, an organization may not need to provide reasons for service terminations. Agreements usually require 14-30 days notice prior to termination. Organizational leaders should aim to provide a professional termination based on documentation and regular communication. This will help ensure that in the future when your organization is ready to work with a new agency that there won't be any question concerning the reputation of your team.

Professional and direct marketing agency termination letter samples

firing my marketing agency 3There may be difficulty in terminating a service with a vendor, especially when vendors may have some degree of personal relationship with the business owners. As part of their role, leaders may sometimes be required to make difficult decisions that are best for the organization. Organizations that are looking for a more big-picture approach can refer to our previous article on firing a marketing agency.

A vendor termination letter is a formal communication to your marketing agency that you wish to end the service agreement. It is typically one page and delivered prior to the next billing cycle. Ensure that your signing officer completes the letter and delivers it to your marketing agency.

Here are sample templates to terminate the incumbent vendor.

1 - Short and sweet sample

marketing termination letter 1 2

Marketing Service Agreement Termination
James Sample
This email address is being protected from spambots. You need JavaScript enabled to view it.
647-999-2111

Date:19 September 2017
Recipient: John Smith
Company name: [marketing agency]
Address: 21 Brooklyn Ave, Vancouver, BC, V5T6Y7

We wish to inform you immediately that [company name] will no longer be requiring your services effective [date]. For the reasons stated here we are concluding our service arrangement:

Reason 1 sample: lack of reliability and responsiveness from you and your team

Reason 2 sample: repeated issues in content quality

Reason 3 sample: lack of notable results from marketing and advertising efforts

The team at [your company name] thanks you for your continued efforts and wishes [marketing agency] ongoing success. Please confirm receipt of this correspondence and contact me at [phone number] should you have any questions.

Sincerely,

[replace with signature here]
[replace with your name here]

PNP (Positive Negative Positive) sample

marketing termination letter 2

Marketing Service Agreement Termination
James Sample
This email address is being protected from spambots. You need JavaScript enabled to view it.
647-999-2111

Date:19 September 2017
Recipient: John Smith
Company name: [marketing agency]
Address: 21 Brooklyn Ave, Vancouver, BC, V5T6Y7

Dear John Smith of [marketing agency],

After consideration with our team, we wish to inform you immediately that [company name] will no longer be requiring your services effective [date]. In the past we have recognized your contributions in the following area which has helped our business succeed:

Contribution 1 sample: your willingness to take on a consultative approach

Contribution 2 sample: your team's ability to share industry insights to improve our outcomes

It is clear however that our two teams may have increasingly differing approaches and direction in the future. We have felt that these areas were strong indicators that continued partnership will not be to our mutual benefit:

Reason 1 sample: notable decrease in creative output

Reason 2 sample: lack of courtesy and professionalism from your team

Reason 3 sample: stark differences in marketing direction

The team at [your company name] thanks you for your continued efforts and wishes [marketing agency] ongoing success. Please confirm receipt of this correspondence and contact me at [phone number] should you have any questions.

Sincerely,

[replace with signature here]
[replace with your name here]

Polite sample with reference offer

marketing termination letter 3

Marketing Service Agreement Termination
James Sample
This email address is being protected from spambots. You need JavaScript enabled to view it.
647-999-2111

Date:19 September 2017
Recipient: John Smith
Company name: [marketing agency]
Address: 21 Brooklyn Ave, Vancouver, BC, V5T6Y7

 

Dear John Smith of [marketing agency],

After consideration with our team, we wish to prioritize resources on some internal projects and wish to inform you immediately that [company name] will no longer be requiring your services effective [date]. In the past we have recognized your contributions in the following area which helped our business succeed:

Contribution 1 sample: your willingness to take on a consultative approach

Contribution 2 sample: your team's ability to share industry insights to improve our outcomes

Should you require it for future business I would be pleased to offer you my reference for work done and projects we've collaborated on with one another. This decision comes with regret and also with confidence that both our teams will continue growing and that we may endeavour to work with each other again in the future.

The team at [your company name] thanks you for your continued efforts and wishes [marketing agency] ongoing success. Please confirm receipt of this correspondence and contact me at [phone number] should you have any questions.

Sincerely,

[replace with signature here]
[replace with your name here]

Recovering from marketing agency flops

Full-service creative agencies can be expensive to employ or a significant drain on resources like time and team member morale. Yet despite these challenges, leading global brands like Coca-Cola, Apple, and Samsung continue to rely on marketing agencies to help augment and shape their brand with cutting-edge concepts and themes. The key to successful marketing isn't whether an agency should be used but rather working with the right partner. 

Profitworks helps organizations succeed with marketing

"I've found Profitworks to be tenacious and adaptable to the challenges our industry possesses."

-Blair Business Owner & Customer

Read More About What Our Customers Say

We've helped companies across Canada and the US succeed with growth, because we believe in the beauty and meaning of every article written, email sent, and social media post crafted. Our team endeavours to create unique competitive advantages for all of our customers and would be thrilled to learn more about your mission and plans for your team. Profitworks provides marketing strategy, content marketing, branding, and social media management for great companies with a stellar product or service.

 

Marketing Agency Termination Letter Sample

Sometimes marketing agencies will struggle with understanding a client's business or prove not to be accountable for the results they provide. After trying to amicably resolve gaps in performance, companies, charities, and professional organizations may sometimes need to terminate their marketing agency. Here are 3 impactful templates for canceling services with a marketing agency along with a transition plan. Don't settle for average growth - work with our team of dedicated growth professionals, and challenge your team to become the market leader in your industry today.

firing my marketing agency 6 steps

Work with a team that cares about your business just as much as you do

We've heard time and again how our business owners want advisors that take the time and care to manage their marketing as if it was their own. Take on the challenge of removing one service or subscription that is dropping the ball by using our agency termination letter sample today.

button start working with us


Executive Summary

 - Once an organization has established that a vendor is no longer viable it should expediently and professionally terminate existing service agreements 

 - Organizations that require guidance on the use and style of termination letter should utilize our templates found in this article

 - World class brands like Nike, Samsung, and Coca-Cola work with marketing agencies and the focus is on working with the right partner

Top reasons why companies fire their marketing agency

Starting a new marketing campaign or partnership with an agency begins with a lot of fanfare and excitement.  Over time a company may decide to move on from a marketing service for the following reasons. Sometimes marketing agencies can simply lose their creative spark for your industry or product. This isn't necessarily a bad thing as it provides an opportunity for your organization to look elsewhere for creative work. Here are some common challenges or symptoms that arise when it may be time to terminate your existing marketing service agency.

Depending on contractual arrangements, an organization may not need to provide reasons for service terminations. Agreements usually require 14-30 days notice prior to termination. Organizational leaders should aim to provide a professional termination based on documentation and regular communication. This will help ensure that in the future when your organization is ready to work with a new agency that there won't be any question concerning the reputation of your team.

Professional and direct marketing agency termination letter samples

firing my marketing agency 3There may be difficulty in terminating a service with a vendor, especially when vendors may have some degree of personal relationship with the business owners. As part of their role, leaders may sometimes be required to make difficult decisions that are best for the organization. Organizations that are looking for a more big-picture approach can refer to our previous article on firing a marketing agency.

A vendor termination letter is a formal communication to your marketing agency that you wish to end the service agreement. It is typically one page and delivered prior to the next billing cycle. Ensure that your signing officer completes the letter and delivers it to your marketing agency.

Here are sample templates to terminate the incumbent vendor.

1 - Short and sweet sample

marketing termination letter 1 2

Marketing Service Agreement Termination
James Sample
This email address is being protected from spambots. You need JavaScript enabled to view it.
647-999-2111

Date:19 September 2017
Recipient: John Smith
Company name: [marketing agency]
Address: 21 Brooklyn Ave, Vancouver, BC, V5T6Y7

We wish to inform you immediately that [company name] will no longer be requiring your services effective [date]. For the reasons stated here we are concluding our service arrangement:

Reason 1 sample: lack of reliability and responsiveness from you and your team

Reason 2 sample: repeated issues in content quality

Reason 3 sample: lack of notable results from marketing and advertising efforts

The team at [your company name] thanks you for your continued efforts and wishes [marketing agency] ongoing success. Please confirm receipt of this correspondence and contact me at [phone number] should you have any questions.

Sincerely,

[replace with signature here]
[replace with your name here]

PNP (Positive Negative Positive) sample

marketing termination letter 2

Marketing Service Agreement Termination
James Sample
This email address is being protected from spambots. You need JavaScript enabled to view it.
647-999-2111

Date:19 September 2017
Recipient: John Smith
Company name: [marketing agency]
Address: 21 Brooklyn Ave, Vancouver, BC, V5T6Y7

Dear John Smith of [marketing agency],

After consideration with our team, we wish to inform you immediately that [company name] will no longer be requiring your services effective [date]. In the past we have recognized your contributions in the following area which has helped our business succeed:

Contribution 1 sample: your willingness to take on a consultative approach

Contribution 2 sample: your team's ability to share industry insights to improve our outcomes

It is clear however that our two teams may have increasingly differing approaches and direction in the future. We have felt that these areas were strong indicators that continued partnership will not be to our mutual benefit:

Reason 1 sample: notable decrease in creative output

Reason 2 sample: lack of courtesy and professionalism from your team

Reason 3 sample: stark differences in marketing direction

The team at [your company name] thanks you for your continued efforts and wishes [marketing agency] ongoing success. Please confirm receipt of this correspondence and contact me at [phone number] should you have any questions.

Sincerely,

[replace with signature here]
[replace with your name here]

Polite sample with reference offer

marketing termination letter 3

Marketing Service Agreement Termination
James Sample
This email address is being protected from spambots. You need JavaScript enabled to view it.
647-999-2111

Date:19 September 2017
Recipient: John Smith
Company name: [marketing agency]
Address: 21 Brooklyn Ave, Vancouver, BC, V5T6Y7

 

Dear John Smith of [marketing agency],

After consideration with our team, we wish to prioritize resources on some internal projects and wish to inform you immediately that [company name] will no longer be requiring your services effective [date]. In the past we have recognized your contributions in the following area which helped our business succeed:

Contribution 1 sample: your willingness to take on a consultative approach

Contribution 2 sample: your team's ability to share industry insights to improve our outcomes

Should you require it for future business I would be pleased to offer you my reference for work done and projects we've collaborated on with one another. This decision comes with regret and also with confidence that both our teams will continue growing and that we may endeavour to work with each other again in the future.

The team at [your company name] thanks you for your continued efforts and wishes [marketing agency] ongoing success. Please confirm receipt of this correspondence and contact me at [phone number] should you have any questions.

Sincerely,

[replace with signature here]
[replace with your name here]

Recovering from marketing agency flops

Full-service creative agencies can be expensive to employ or a significant drain on resources like time and team member morale. Yet despite these challenges, leading global brands like Coca-Cola, Apple, and Samsung continue to rely on marketing agencies to help augment and shape their brand with cutting-edge concepts and themes. The key to successful marketing isn't whether an agency should be used but rather working with the right partner. 

Profitworks helps organizations succeed with marketing

"I've found Profitworks to be tenacious and adaptable to the challenges our industry possesses."

-Blair Business Owner & Customer

Read More About What Our Customers Say

We've helped companies across Canada and the US succeed with growth, because we believe in the beauty and meaning of every article written, email sent, and social media post crafted. Our team endeavours to create unique competitive advantages for all of our customers and would be thrilled to learn more about your mission and plans for your team. Profitworks provides marketing strategy, content marketing, branding, and social media management for great companies with a stellar product or service.