Organic Traffic

  • Conversions of Long Tail Keywords are 2.5x Higher Than Head Keywords

    Conversions of Longtail Keywords are 2.5x Higher Than Head Keywords

    This article will provide stats on the significance of long tail keywords versus head keywords, along with lessons learned from online case studies to help you make use of this powerful insight for your business.

    If you would like an audit of your search engine optimization or social media activities, contact us to book an appointment to discuss. Here at Profitworks we offer SEO services, Email Marketing services, and Social Media services to help grow your business and increase your revenue. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the article where you can find detailed descriptions explaining each term. 

     Conversions of Longtail keywords are 2.5x higher than Head Keywords 2

     

  • How To Be A Successful Entrepreneur - Interview With Jerome Katz Professor of Entrepreneurship - Saint Louis University

    How To Be A Successful Entrepreneur - Interview With Jerome Katz Professor of Entrepreneurship - Saint Louis University

    In this podcast we have the pleasure of interviewing Jerome Katz, Professor Of Entrepreneurship at Saint Louis University. In the interview, Professor Katz comments on what he believes are the keys to being a successful entrepreneur, trends in small business today, information on what marketing methods have the best ROI for entrepreneurs and tips on hiring your first employees. In the podcast, Professor Katz outlines what he has found in his research and personal experience to be the most important factors to entrepreneurial success. He outlines that it is not having a great idea, but instead having customers in hand that have a problem that you can solve for them. Listen to the podcast below to hear specifically what he means in more detail. If you would like a copy of the transcript of this podcast email us at sales@profitworks.ca.

    how to be a successful entrepreneur professor jerome katz

     

  • How To Increase Sales From Your Website - The Top 13 Things You Can Do Immediately

    How To Increase Sales From Your Website - Top 13 Things You Can Do Immediately

    In this blog post, we have posted the video for an online seminar we held recently. The seminar was titled, "How To Increase Sales From Your Website." The seminar covers key definitions to terms used for websites and SEO, keys to higher conversion rates, the basics of A/B page testing, the keys to creating high-quality content, and a quick overview of website statistics and website sales tracking. Be sure to read to the bottom of this post where we have a list of the top 13 things you can do immediately to increase the sales from your website. Get a free review of your website from one of our experts. 

    seminar how to increase sales from website

     

  • Is Search Engine Optimization (SEO) Worth The Money?

    Is Search Engine Optimization (SEO) Worth The Money?

    Is Search Engine Optimization (SEO) Worth The Money? Is it a money pit or an investment that bears fruit? On average SEO generates $2.75 in additional profit for every dollar spent. In this podcast, we discuss if search engine optimization is worth the money or not. In the podcast, we also look at how to properly calculate the ROI (return on investment) for SEO or marketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?"

    In this podcast, you won't find anything complicated you don't understand. We break down everything into simple to understand business terms anyone can grasp. If after listening to the podcast and reading this article you determine that your business needs help understanding search engine optimization feel free to send us and email to discuss further if our services would be a good fit for your business or not.

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  • ROI Of Organic SEO Traffic +275% vs Social Media Traffic -90%

    ROI Of Organic SEO Traffic +275% vs Social Media Traffic -90%

    In this podcast we compare the return on investment of organic traffic (which is generated by search engine optimization) and social media traffic (which is generated by social media activities or social media advertising). From our research one appears to have a great return on investment for businesses and the other is terrible. This is extremely surprising given both seem to be all the hype in the last few years in the small business community, on blogs and from marketing speakers. A large portion of businesses are being misguided, wasting a lot of money, time, and energy that is not benefiting their business.

    If you would like an audit of your search engine optimization and social media activities, contact us to book an appointment to discuss. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the article where you can find detailed descriptions explaining each term. 

    organic traffic vs social media traffic

     

  • SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

    SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

    In this podcast I discuss which of SEO vs PPC gets the better ROI. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. From this podcast I think you will get valuable information that will help you determine how to best allocate your marketing budget.  

    SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

     

  • SEO vs. PPC - How Search Result Clicks Are Distributed - Chapter 2

    How Search Results Clicks are Distributed - SEO vs PPC - Chapter 2

    About 94% of the first page results clicks are for SEO versus 6% PPC while users have a bias for only reading less information across the screen as they move down the search listings based on the F pattern eye-scanning behaviour of Google users. This article provides a deep dive into available data on search distribution. Readers will understand how clicks are distributed when it comes to search results layout, search rankings, and also distribution for local SEO. This article is paired with a companion podcast in which we discuss the differences in click distributions between SEO (Organic or Search Engine Optimization) and PPC (Pay Per Click Ads).  Be the leader in your market by improving your marketing and website performance, purchase profitability today.

     

    seo vs ppc click distribution 

  • SEO vs. PPC - What Are The Main Differences Between SEO and PPC - Chapter 1

    What are Differences Between SEO and PPC - Chapter 1

    Business owners may be surprised to find that SEO usually generates 275% in ROI, or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference between SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple, easy to understand terms, and how each is utilized by businesses to market their products and services. The podcast concludes with determining whether organic search or paid search delivers a better return on your marketing dollar. If, after listening to the podcast and reading this article, you determine that your business needs help understanding online marketing, feel free to send us and email to discuss whether our services would be a good fit for your business. Read on to see how we determine the industries most elusive and valuable metric the cost per click for SEO vs. PPC.

    SEO vs PPC

     

  • The Difference Between Organic vs Paid Search

    The Difference Between Organic vs Paid Search

    In this podcast we discuss the difference between organic and paid search. In the podcast, we start by explaining what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with which of organic search or paid search delivers a better return on your marketing spend dollar. If after listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss further if our services would be a good fit for your business or not.

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  • The Importance Of SEO (Search Engine Optimization)

    The Importance Of SEO (Search Engine Optimization)

    This article is going to talk about the importance of SEO, which stands for search engine optimization. We will look at the benefits of doing SEO weekly on your website, the disadvantages of not conducting SEO, and the consequences of ceasing to conduct SEO weekly on your site.

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  • Turn Website Traffic Into Sales

    Turn Website Traffic Into Sales

     Use Profitworks' search engine optimization and conversion optimization services to grow your business.

    Contact Us Now!

    Sales@Profitworks.ca 

    Not sure what SEO (Search Engine Optimization) is? Click here to learn more.

     

    "Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions and successful execution” 

    Tom Business Owner & Customer

     

    Who This Service Is Not For

    (If You Meet Any Of The Below Criteria Our Service Will Not Be Good Fit For Your Business)

    People who are not concerned about a positive return on investment.

    People who do not like doing business meetings over Webex and/or video conference.

    People who think their website is not important to their business. 

    People who do not put a high importance on customer service in their own business.

    Businesses whose average value per sale is less than $3,000 per sale. 

     

     

    How We Turn Website Traffic Into Sales

    Website Design Best Practices

    Profitworks has created (and continues to refine as we collect more data) a structure of website design's best practices proven to deliver higher sales results. We have collected these best practices from the results of studies we have conducted and the results of other various testing sources. When working with you on your website we work to implement these best practices across your website to deliver a higher conversion rate for your website, which results in an increase in sales from your website. If you would like to learn about these best practices we should have a discussion to see if our services would be a good fit for your business

     

    Testing

    We test different designs on the most important pages of your website to continually improve the conversion rate of those pages (the percentage of visitors to that page that turn into customers). We strongly believe in continuous improvement and believe it is especially important when it comes to your website. We are never satisfied with your website and work to continually improve its conversion rate. We do not believe it is acceptable or wise business practice to build a website and never make changes to it. To learn more about how we do this contact us today to set up an appointment to discuss further. 

     

    Fact Based Website Design Improvements

    When making changes to your website to improve conversion we use fact based data to determine those changes, not hunches or personal opinion. To learn more about where we get the data to make these decision, contact us today. 

     

    Focused On Sales

    Our services focus on creating more sales for your business. Our main goal is not just to increase sales or rank higher in search engines. If we do these things and do not increase sales then we are not successful. That is why we focus on tracking and reporting the sales delivered from your website as that is the single most important metric to track. 

     

    If you don't fully understand what we do or what the definitions are of some of the terms we have referenced on this page that is okay. We understand we operate in an industry that most people have minimal knowledge of. We would be happy to discuss with you, explain things further and educate you a little bit about the basics of search engine optimization. You can also learn the basics of search engine optimization by clicking here. If you prefer to talk to someone rather than reading something, give us a call to learn more about search engine optimization and how it works. We are always open to discussing with people to help them understand search engine optimization. 

     

    Contact Us Now!

    Free Marketing & Sales Tips

    If you are not interested in our services but you would like to grow your customer base we also provide free marketing and sales tips. To receive these free insights as they are published enter your email in the box below.

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  • What Is Search Engine Optimization (also referred to as SEO)

    What Is Search Engine Optimization (also referred to as SEO)

    In this podcast we explain in simple terms what search engine optimization is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization. If after listening to the podcast and reading this article you determine that your business might be able to benefit from our SEO services feel free to send us and email to discuss further if our services would be a good fit for your business or not.

    what-is-search-engine-optimization

     

Profitworks

Profitworks Small Business Services Inc. a company that provides search engine optimzation and website conversion optimization services which increase the amount of sales generated from a website. Profitworks is a company built on the values of integrity, hard work, doing things better than they have ever been done before and the utmost commitment to our customers. The focus of our all of our services is to provide a positive return on investment to our customers.

 

Contact Us

phone

226-241-7827
 

address

Waterloo
ON, Canada
 

email