Average Sales Cycle

The average sales cycle for B2B businesses was found to be the following


Less then 1 month = 10% of businesses

1 to 3 months = 30% of businesses

4 to 6 months = 24% of businesses

7 to 12 months = 26% of businesses

More then 1 year = 10% of businesses

Source: 2011 B2B Marketing Benchmark Report


So that means most likely your sales cycle should be between 1 to 12 months if you are a B2B business. If it is longer then this it means you are either doing something wrong or operate in a unique industry like selling nuclear reactors. On the other hand if your sales cycle is a month or less you either operate in a quick sale industry like web hosting or you have an extremely successful sales model. Although the above metrics are not perfect, they can act as somewhat of a benchmark for how effective your sales cycle is.

If you feel your sales process is not efficient and would like some assistance improving it, contact us today!

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Profitworks Small Business Services Inc. a company that provides search engine optimzation and website conversion optimization services which increase the amount of sales generated from a website. Profitworks is a company built on the values of integrity, hard work, doing things better than they have ever been done before and the utmost commitment to our customers. The focus of our all of our services is to provide a positive return on investment to our customers.


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